![Consumer Behavior ProjectBy Group 6 Tharun (9012)Suuresh(9040)Nandita (9048)Malathi(9061)Dinesh(9062)Mithun(9082)<br /> <br />UPMA HOUSE<br />Vision:-<br />Our Vision is to remain the leading food services in India, by delivering total customer satisfaction through:<br />,[object Object]](https://image.slidesharecdn.com/upmahousecb-110912151007-phpapp01/85/Upma-house-New-Business-Idea-1-320.jpg)
Recommandé
Contenu connexe
Similaire à Upma house ( New Business Idea)
Similaire à Upma house ( New Business Idea) (20)
Plus de Nandita Sadani
Plus de Nandita Sadani (20)
Dernier
Dernier (20)
Upma house ( New Business Idea)
- 2. Logistics
- 3. Cleanliness
- 5. Good corporate citizenship and supporting the development of the society and community
- 7. Office gate service by UPMA HOUSE Mobile vehicle
- 8. Delivery service within 30 min from the UPMA HOUSE hub
- 9. UPMA HOUSE also offers party catering service through the UPMA HOUSE Vehicles
- 10. Usage of different vehicles depending upon the size of the orders
- 12. Usage of UPMA HOUSE Autos for order of 10-30 members(Office-gate-service and Call-kitchen-Service)
- 13. UPMA HOUSE Bikes for Direct order delivery
- 14. UPMA HOUSE vans for orders of above 30 people
- 19. Major IT hubs in India
- 21. Kitchen just a call away
- 23. Andhra Upma
- 24. Aalu Upma
- 25. Gobi-Mutter Upma
- 26. Butter Upma
- 27. Kaju Upma
- 28. Paneer Upma
- 29. Masala Upma
- 30. Carrot Upma
- 33. Button idly
- 34. Sambar Idly
- 35. Tamil Idly
- 37. Button Vada
- 38. Sambar vada
- 43. Radio ads
- 44. Buzz marketing
- 45. Hoardings in Hitech city, Gachibowli, Madhapur
- 46. Promotional camps like Food festivals, IT professional cooking camps and in In-Orbit Mall
- 49. Six helpers with knowledge in cooking
- 50. Six-on-the-go helpers with driving experience
- 51. Six delivery boys with bike riding capabilities
- 53. Two accountants and two supervisors
- 55. Upma House transport vehicles like Remodelled ‘Force’ Vans, ‘Tata ACE’, ‘Mahindra Pick up’ and bikes.
- 56. Kiosks, tents and chairs
- 58. Advanced kitchen equipment and cookery items for UPMA HOUSE hub and vehiclesProcess –<br /> <br />Process for delivery of food:-<br /> <br /> <br /> Process for Call-Kitchen-Service:-<br /> <br /> <br />SWOT Analysis:-<br />Strengths-<br /> Early mover advantage in Specialized varieties of UPMA<br /> Early mover advantage in delivering meals, breakfast and snacks<br /> Wide variety of menu items<br /> Cost competitiveness through distribution/hub system and thereby saving costs of standstill restaurant<br />Weakness- <br /> Loss due to perishable nature of products<br /> <br />Opportunities-<br /> Increased attention towards Readymade/Ready to Eat food items<br /> Increase in incomes and insufficient time to cook<br />Threats-<br /> Municipality permissions<br /> Fear of increasing petrol, diesel prices<br /> Political uncertainities<br />Cost estimation:-<br /> Capital cost (includes Hub and vehicle costs) – Apprx. 25-35 lacs<br /> Advertising expenses – 5 to 10 lacs<br /> Total cost estimation – 30 to 40 lacs<br />Expected Turnover:-<br /> Daily 500 people * Average price of Rs. 50 = Rs. 25,000<br /> Annual turnover = 25,000*30*12 = 90 lacs<br />Break even expected to reach in a year<br />Strategies:-<br /> Distribution of Privileged cards<br /> Use of Advanced IT systems. <br /> Initially to be started in Hyderabad<br /> Plans to expand in Bengaluru<br /> Future expansions to Pune and Chennai<br /> To grow as a complete food service and facility management organization in future<br />LOGO:-<br /> <br />******<br />