Ferdinando Scala

Salerno Area, Italy Italy

Strategy Director at Healthware International (formerly known as Razorfish Healthware)

Apparel / Fashion

Healthcare Strategic Marketing & Communications Advisor at global level, with deep expertise in multichannel digital marketing and eHealth. Background in Pharma and Biotech industry, with 12 years of experience Marketing, Sales, Business Development and CRM both at national and international level, developed on GPs, Hospital and Pharmacy channels. Experience in 20+ therapeutic areas, launch and management of ethic and OTC drugs, medical devices and specialty chemicals. Experience in team management (39 total resources directly and functionally managed up to now). Accomplished Public Speaker and Management Trainer, with experience both in private and academic sectors. Specialties: D...