Robin Sharma PMA June 11 - 12, 2016 Toronto NFijan Notes

TWITTER: @NANFIJAN 1
ROBIN SHARMA PMA JUNE 11-12, 2016 RITZ-CARLTON TORONTO – NFIJAN NOTES
Day 1 – Saturday June 11, 2016
a mindset
without a heart
set is a hollow
victory
dig deep
why would
you want an
old person in
your body
your craft is
your shot at
immortality
no idea
works unless
you do the
work
in a world of
scarcity, we
play at
generosity
your peer
group is your
greater
predictor of
performance
influencing 1,000's of
people
their friends
your friends
whatever you
improve,
you influence
3 circles, layers
deep
Connections, associations, social circles – need to elevate game

We get in life what we settle for.
LME Last Mile Excellence
Awareness is DNA of transformation
What does the fish know of the water in which it swims?
Warrior Brain - designed to keep
you at homeostasis - about
survival - keep blood pressure in
certain way - keep you part of
tribe, keep safe & small
Mastery Brain - higher nature,
evolutionary brain, neocortex
Go through life and
make people happy
– sprinkle stardust
on people!
Greatest gift to
give your
productivity –
be present
Pay attention to the things that are making
you sleepy -> phenomenon of discounting
(safe harbour of known)
‘subconscious
mind’ – survival
mechanism keeps
you safe

Are you walking through life asleep? Not knowing your impact to income, life,
heroism?
FOCUS minimalism 4 things
Crazy is the price
legendary pays to rise
to world-class.
Neurons that fire
together wire
together
Neurogenesis > your brain can grow if
you do the right things:
- Learning
- Investing in interior growth
- Becoming a better “me”

If you want to grow business, grow yourself.
I would rather have confidence than
brilliance.
I will serve
humanity.
How may I serve the
most people?
Great need on
planet for heroes,
leaders.
Be a Titan in
industry, be iconic in
your craft.
Work on mind +
heart
repression +
supression are
destroying your
production
potential
unexpressed
turns to pain

o
education is inoculation against disruption
work 3
world class
hours/day
Solitude
Go
turn off
personal
sanctuary
2x/3x mindset
double impact
triple investment
in you
1. personal
mastery
2. professional
craft
HUMANITARIAN
Victim loves entertainment
Leader loves education
In world, mass de-
professionalism of
business
“trance of technology”
hypnosis, addiction
Unbelievable
medication
for people
who are
bored

10,000 hours
genius is
about
deliberate
practice
environments
"creative
hubs"
routines
rituals
focus
social
network
most people - you can tell
their beliefs by their words
flytime = showtime
(i.e. use time in flight wisely)
your daily behaviours always
reflect your deepest beliefs
we are always congruent
with our self-perception
If you recite your
excuses long
enough, you will
believe them to be
true…
Clients shift from clients
to a global movement of
fanatical followers

book trainer
at 5am
punch above
your weight
class
play with
people above
your pay
grade
be in rooms
with people
exponentially
above your
craft
In life…
who did you
become?
who did you
help?
exterior
empires are a
reflection of
interior
empires
The food you eat affects your moods -
> eat less food, get more done.
Some of the best
ideas happen
when you’re
walking…
Forced Optimization Strategy
If you populate your life with victims, you will
subconsciously pick up their fears.
To lead is
to serve
The world needs
more encouragers

every visionary was
ridiculed before
they were revered
do work that fuels
my joy - in cool
places + spaces
listen to the instinct
deep within your
heart
got brain in
heart + gut
betray ourselves
when we don't
trust ourselves
world class sees job
as mission - icon
sees job as
obsession
you have a dream
in your heart and
the world deserves
to see that dream
stick to your
knitting
they tried to bury
us - they didn't
know we were
seeds
life is unbelievably
intelligent
always remember
you're human
always be honest,
excellent, kind

The 8 Noble Truths of World Class
•be authentic and transparent
•live life on your own terms
1. Run your own race
•work on mindset, heart set, global mindset, internal programming
•physical life - read Spark (John Rady) - if you are not moving everyday, you are minimizing your
ability to grow your brain
•as you know more, you can do more - wired to learn and spot opportunity
•dopamine - neurotransmitter of motivation
•5am club workout - feeling of fire by 5:20am - activated dopamine, cleaned our cortisol - should
be an obsession in the morning
•BPNF (morning run promotes) - promotes neurogenysis to end of life - re-grow brain cells
destroyed by stress - build neuropathy to skill you are focusing on
•are you too frightened? Steve Jobs had a vision larger than his ego
•if you focus on one skill - you start developing a deep neurological pathway - give brain
opportunity to fire 1, 2, 3 deep grooves - myolin - wraps around neuropathy and accelerates brain
2. Interior empires cause external ones
•the person who most irritates you, is your greatest teacher
3. Discomfort is the price of rare-air
•people will call you strange
4. To have what very few have do as few do
•focus on value received vs. cost spent/invested
5. Cheap always costs more
•the thing you are most frightened to do, you must do
•Khalil Jabon - chapter on sorrow, Mandela, Mother Teresa turned suffering into strength, trial
into transformation
•adversity is the opportunity for mastery for the icon - Mohammed Ali - suffer now and spend rest
of life as champion
6. Bravery is the cure for regret
7. Being copied is a confirmation of legendary
8. Genius is a skill vs. a gene

Day 1 – Afternoon
Deconstruct
Clarity breeds mastery, vague thinking breeds
vague behaviour
Clarity PRECEEDS mastery
better
awareness
choices
results
All change is hard
at first, messy in
the middle, and
gorgeous at the end
66 Days

Enjoy the beauty of life
am I giving my
customers 10x value
they are expecting?
cannot do if heart if
full of scarcity
if you don't give
extreme value, will
never shift business
to a movement
love in business
make customers
obsession

The Personal Mastery Power Grid
The 5 Fake Powers
The 5 REAL Powers
Know yourself -> your true nature -> authentic self
formal authority
money
safety & security
social status
material possesions
play out
on edges
of craft
being in
blue ocean
get good
at being
pirate
inject
novelty
into your
game
You cannot put a price tag on…
- peace of mind
- dignity
- authenticity
Develop acute clarity – bless,
serve, inspire 10,000’s of lives
access to
greatness
autonomy &
authenticity
audacity &
bravery
self-respect
global
influence

The Emotional Architecture of Average
access to
greatness
•journaling
•meditation
•right social
network
•visualization
•acumen
•mentality
•re-hypnotizing
self to true nature
•pirate
•giant
•energy
•health
•get when shift
reasoning mind
through emotion
•shift from
thinking to
knowing
autonomy +
authenticity
•own series of
laws
•one of greatest
crimes of
humanity is self-
betrayal
audacity + bravery
•when frightened,
do that thing ->
most resisting,
most embracing
self-respect
•world class
producers play
long game
•honest
•impeccable
•true to self
global influence
•call on your life to
influence the
world
adults are
deteriorated
children
born into
innocence &
curiosity
after life issues
e.g. childhood
trauma
limiting
self
trauma walls
personal
mastery
own your
power
become intimate
with your power
Stressed
vine
metaphor -
> produces
better
grapes
When in a difficult situation, if it
makes you feel something, explore why

To do best work -> clear out powerless parts of you
Tools to support re-integration:
befriending
the denied
feeling
purification
through
nature
working with
healers,
building
dream team
meditation,
create oasis
books,
courses,
events
journaling
Re-integration
 True purpose of life
 Heroes work
 Best part of true nature
dismantling
integration
ascent
transformation

The Quiet Science Beneath Stratospheric Success
the secret of daily genius
TBTF Hub
Sanctuary
Transient Hypofrontality Zone of Genius
“tight bubble of total focus”
- be hard to reach,
e.g. Bill Gates – dream week
brain goes
from beta
state to
alpha state
cortisol
decreases
dopamine
increases
seratonin at
heightened
levels
turn off
inner critic
part of
brain
The
Flow
State
routines
rituals
choices
income
impact
results
Epigenetics
has tremendous power on how
DNA will express itself
The Mirror Neuron System
“crown jewel of humanity”
- subconscious behaviours
- models behaviour you spend
most time with
Emotional Contagion
pick up emotions of people
around us
“you deserve to live a life that is
magical”
Hedonic Adaptation
socio-biological wiring of brain
“the antidote to fear is gratitude”
dopamine released with
deliberate gratitude
SAVOR IT!
The Growth Mindset
LEARN until you get there
surround self with positive
people, social network, hire
coaches – remember to
celebrate hard work of
achievements
Behavioural Synchrony
start to feel like dominant
behaviours of people around
you
The Potential Story
your narrative, determining whether you will live
to your potential or not, the very thing that limits
or expands whether you show up
Deliberate Gratitude
write down 5 things each day
that you are grateful for
The 2 Brain Conflict
Warrior – Mastery
Neuroplasticity
BRAIN is much more like a muscle – neurogenesis >
can grown neuro-connections > exercise is a great
antidote to grow brain cells as we age > want brain that
you’ve earned
Behaviour Rewires Thinking Quicker
It’s easier to behave your way into a new way of
thinking – rewires, recodes, new beliefs, dial-in,
calibrate

Day 2 – Sunday June 12, 2016
Today is about…tactics & implementation…including:
Always be learning!!
meditation
visualization
mindfulness
After 66 days, it becomes easier to do the new habit
than not to do the new habit.
BATHS
BENEFIT FROM POWER OF SOAKING IN
EPSOM SALT BATH
 POWERFULLY RELAXING
 TAKES OUT TOXINS
in bath •read book, listen to podcast
running or
walking
•listen to podcast or audio book
driving •traffic university - audio book, podcast

Dream weeks ->
rent the penthouse of a
beautiful hotel, the
most beautiful room
Breeds success
 Vision
 Mission
 My mountain top

Yes, it will be me.
One of the greatest heartbreaks of reality…everyone is born into genius, is
heroic, is an industry leader.
With addiction to infliction, technology distraction blocks us
from a natural state of genius.
•getting to
know you
know
•what has
happened to
you
past •becomes fuel
+ fodder for
your growth
growth
Your greatest
growth lives in
the places that
terrify you.
Nelson Mandela spent
27 years at
Robben Island.
He turned his
suffering into fuel –
prior to prison, he was
an angry man.
can have
1000%
good
thoughts
but think
of one bad
thing that
takes over
negativity
bias of
brain
Richard Branson, 2014 Titan Summit – Interviewed by Robin Sharma
- Dalai Lama has a big heart, talks a lot of sense, introduced him to Mandela and
Desmond Tutu
- One theme in common among all three – great believers in forgiveness
- Life is short, not worth having any enemies in your life

Meditation exercise, chant, trance-like, energy, pulse
Deepest place in self – heard this meditation, these words
Become the next
version of your
best self
The Habit Installation Protocol
3 step
success
formula
with
20 daysdestruction 20 daysconfusion 20 daysintegration
 Recoding neural pathways of
brain
 New ways of being
 Old part of you is dying – will
feel like death
 If you are, you are growing
 Chaos is next level of world
class coming to get you
 Embrace messiness
 New rhythms getting
installed
 Automaticity – new habit
becomes ritual, easier
better
awareness
choices
results

Secret of iconic performance is the installation of
the right habits.
first 66 days
= will power
automaticity =
habit formed
after formed
= freed for
next ritual
One must still have chaos in
oneself to be able to give birth to
a dancing star.
Friedrich Nietzsche
Robin recommends these books:
1. Meditations – Marcus Aurelius
2. Chasing Daylight – Eugene O’Kelly, former CEO
of KPMG

Forced Optimization Strategy
Find beautiful places on planet...
...to fall in love with amazing moments of your
life..chase perfect moments with loved ones, strangers,
people you’ve just met, hotel staff…
commitment
intention
chasing perfect
moments is a
great way to
spend the rest of
your life
Be Kind…any opportunity
to show kindness to
another human being,
do it now.
dignity grace
humanity respect
Pursue world class fitness
to be of use, to achieve immortality
…great creatives are unreachable
weeks at a time!

What do I need to say to people when meeting people?
How can I be
de-seeding the
lemon wedges?
As you
recalibrate
thinking and
performance
The 2x3x
Mindset
Double income/impact by triple effort in personal mastery and
professional education
To have better, to become better, be in the right room
Go to new conference every 3 months
10% of income goes to personal mastery
Read for 1 hour every night
Be a student, study, be rigorous
Small acts of calibration done over time creates other worldly
mastery
1
Drink
hot lemon
water in the
morning
Starve the ego

opportunity coming
in business
personal economy
set to collapse
use Facebook,
Instagram to serve,
bring value, inspire,
build relationships
great time if you are
fortified with what's
coming
power of circulation
-> meeting new
people in different
countries
become global
thinker + increase
inspiration
The 20/20/20
Formula
Get up at 5am - follow this routine for one hour:
Spend 1st 20 minutes in movement (intense exercise, sweat, learn,
hydrate, breathe (in morning, use affirmations)
BDNF = fertilizer for brain
Dopamine responsible for inspiration
Increases metabolic rate, gives energy
Lifespan extention -> live long enough that you can live forever
Next 20 minutes in reflection, "I am" list 25 positive adjectives >
powerful affirmation, gratitude, journal, meditate, affirmations, prayer
More energy, less reactivity
Last 20 minutes learning
Audiobooks, documentaries (e.g. The Last Mogul, The Good Son),
masterminds, study notes, video courses
2
Strive for 20x
personal
value delivery

The 90/90/1
Rule
For 90 days, spend the first 90 minutes of your day on the single biggest
opportunity to move the needle in industry
(average performaners spend best hours on low value activities like checking email)
Read The Power of Habit (Charles Duhigg)
3
Deep Craft
Days
TBTF -> Go Dark
4

The Daily 5 +
Nightly 3
Set 5 goals each morning -> small daily improvements consistently over
time produce great results
Confidence is born by the things we achieve
Achieving goal is not game, setting gargantuan goals is what you
become, incredible confidence (e.g. Phil Knight)
Record 3 great things that happened to you
5
Traffic +
walking
university
6
learn all the time
The 2MP
2 massage protocol (ideally 90 minutes, twice a week)
Increase energy
Bullet proof self against illness
7
The 2WW
2nd win workout at end of day -> yoga class, run on spot, pilates, cycle
If age only could, if youth only knew
The things you are now chasing may not be the things you would be chasing
on the last day of your life
8

Absolute commitment…will do and execute on ->
deconstruct and do 8 core rituals
Values of
8 Core
Rituals
minimalism
focus on 4-5 things
skill, family,
personal mastery,
beautiful lifestyle
self-optimization
NSI (never stop
improving)
eating lean + clean
(intermittant fasting)
eat less food get
more done
meditation
world class
connections
beautiful lifestyle
savour
watch sunset

#1 - Flight time is game time. Write story about previous week.
3 line summary of each day - use weekly design system.
Creates confidence, momentum + energy.
#2 - Inner Empire First. The 10% on
personal mastery practice.
#4 - Value over cost.
Hotel room as genius
zone.
#7 - Eat less do more.
The intermittent fasting
practice. 9am to 2pm -
resting system.
#5 - To be in billionaire
networks practice. You
become your
associations.
#8 - Forced Optimization
Strategy. Be with people
who fuel your joy.
Scheduled gets done.
#3 - Reading while
running/walking.
#6 - TBTF -> tight bubble
of total focus. Dark days.
Distraction destroys
legendary.
#9 - The weekly hermit
practice -> go dark
often.
Focus on
singular
skill and
practice
The 9 Strange Routines of EPIC CREATIVES
Don’t want to be too
available to people
solitude
stillness
flow
silence

Journaling
1. Clarity
2. Re-live the experience
3. Reinforces self-belief - where am I winning?
4. Imprints deliberate gratitude (morning coffee)
5. Difficult times that develop character
6. Deepens learning
7. Record remarkable lifestyle - great meals,
facinating conversations, great insights
8. Challenge emotional architecture
Real human being
pursuing rare air

Robin Sharma PMA June 11 - 12, 2016 Toronto NFijan Notes

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