1. How to create a SWOT
Analysis for your Company
By Naomi Hatton
2. Why does your company need one
• SWOT analysis allows everyone in the company to see where there is room
for growth
• Gives you the ability to think rationally of where your company stands in
your respective competitive markets
• Gives a quick and easy visual of where the company needs to improve
• The company can better leverage its strengths, correct its
weaknesses, capitalize on opportunities, and deter potential threats
3. What does a SWOT analysis look like
Negativ
e
Internal
Positive Strengths Opportunities
Weaknesses Threats
External
4. Internal Analysis
• A comprehensive evaluation of internal strengths and weaknesses of a company
• Factors to be evaluated
• Company Image
• Key Staff
• Access to natural resources
• Brand name
• Exclusive contracts
• Patents and trade secrets
5. External Analysis
• Looking at the changes in the external environments
• Things that can change in the external environment
• Customers
• Competitors
• Market Trends
• Supplier
• Partners
• Technology
• Economy
• Political
• Regulation
• Legal
6. Things to remember
• Try not to confuse Internal and External
• Internal- Things the company can personally control
• External- Things the company can only REACT to (not control)
7. Strengths
• Internal Capabilities
• Effectiveness, efficiency, employees
• What internal advantages do you have?
• What do you see as things your company does well?
• What do your competitors see as your strengths?
8. Weaknesses
• Internal ineffectiveness
• Employee turnover, unproductive areas, mismanaged budget
• What areas in your company have room to grow?
• What do your competitors believe they do better than you?
9. Opportunities
• Things in the market the company may exploit
• Social Media trends, technology advances
• Partnerships
• Research
• Legal regulations
10. Threats
• External forces that may hinder growth
• New regulations
• Different demographics, trends
• Competition, new products, substitute products
• Consumer taste
11. Thank you!
• If you need more help please contact me!
• Naomi@whiconsulting.com
