The document discusses how brands in the furniture industry can better inspire and engage consumers. It makes two key points: 1) Build a website that inspires consumers visually through high-quality photos of different furniture styles, configurations, and room designs. The website should be like Pinterest in engaging and inspiring consumers with visual ideas. 2) Include multiple product photos in different environments and styles to appeal to different consumer tastes and lifestyles. Learn from successful Pinterest boards about engaging consumers so they want to buy from the brand locally. The brand's website needs an easy way for consumers to find local retailers.