3. Youth in India
suffer from
Nomophobia45%
How did
you feel
when you
lost your
mobile?
73%
PANICKED
14%
DESPERATE
7%
SICK
Sources: Androidguys, TRAI, MGM Medical College study findings
4. 450 MN
Internet Ready
Devices
650 MN
Mobile Phone
Users in India
80%
Teledensity in
the Country
No Need to Evangelize an
Indispensible Medium!
9. 52% Mobile internet usage in India happens in
Nokia devices
26% Mobile internet usage in India happens in
Samsung Devices
13% Mobile internet usage in India happens in
unknown device - micromax, carbon, etc.,
ces: Economic Times Article January 2013
10. • How do we plan our media?
• How will our plan encompass
this variety of users?
• Questions:
13. Multiplicity of Users
Not necessarily represented by
the device they carry
India is a peculiar market –
used or second-hand
14. A New Handset is Used
for around 1 Year
A Used Handset Sells for
about 50% of its Purchase Price
In Rural India, a Used Handset
costs around Rs.1,000
Source: Economic Times
15. Heera Panna in Mumbai
CP in Delhi
Many more like these…
One of the most sold devices in used market
today are dual sim, touch & type devices.
Music enabled. 75% of them are sold in Tier
2-3 cities.
Would they be the right TG for your
brand?
16. App Usage is Booming,
Are you Leveraging this Trend?
17. Apps are the drivers of Internet usage on
mobile
There are apps for everything
They are the stepping stones of content
consumption
18. Source: venturebeat.com, techcrunch.com, intomobile.com
100mn
App downloads per month
from the OVI store in India
3rd India ranks in no. of App
downloads in the world
23. HIGH CONVERSION
Source: venturebeat.com, techcrunch.com, intomobile.com
66% of users that click through a Rich Media ad
to a video will complete that interaction
HIGH eCPM for Developers
Full-screen ads earn developers and publishers 500%
more eCPM than banner ads
HIGH ENGAGEMENT
100% share of voice on full-screen ads
AudiencePro is a first-of-its kind platform that allows precise targeting based on demographics, spending power, network usage history, location, content relevance & device specific data allowing advertisers to reach exactly the audience they want.