Corporate Consciousness, the very soul of a company is generally missing in many companies, though it is masked by things like CSR and motherhood mission statements Corporate Consciousness means building a culture of consciousness and awareness and doing the right thing for stakeholders. Stop being unconscious

1. Corporate Unconsciousness:
A Wakeup Call
Corporate Consciousness, the very soul of a
company is generally missing in many companies,
though it is masked by things like CSR and motherhood
mission statements
Value Creation by Customer Value Foundation
Corporate Consciousness means building a culture of
consciousness and awareness and doing the right thing
for stakeholders. Stop being unconscious

2. Corporate Consciousness: Leads to more
Stakeholder Wealth
In the book, “Firms of Endearment”, (Sisodia, Wolfe and
Sheth) show that firms that have corporate
consciousness made more money and 8.4 times
higher shareholder returns in a 10 year period than the
S&P returns and 3.1 times the returns that Good to
Great companies gave.
Value Creation by Customer Value Foundation
And Values Create Value
Creates Customer Value and higher Prices
Conscious
Capitalism
is the Goal

3. Means do not Justify the Ends
 In the long run, Conscious Capitalism is a
game changer for you
 Using means that are not quite right can lead
to disaster, such as the 2G scam or Coalgate
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4. In my mind Corporate Consciousness can be
broken down to the three “R”s
 Reverence
 Respect
 Responsibility for People and the Environment
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“Streinbrecher”

5. Value Creation by Customer Value Foundation
How to Build a Good Corporate Conscious
Culture?

6. Value Creation by Customer Value Foundation
1. See Corporate Conscious Culture as Real
Bottom Line of your Company

7. Value Creation by Customer Value Foundation
2. Forget Profit Capitalism, Stop Corporate
Unconsciousness

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3. Create Value for the People (Employees
and Customers)

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4. Think you are in People
Business

10. What Good Corporate Consciousness Can Do
 Builds a Culture of Trust, of Ethics, of Teamwork,
 Value Creation flourishes in such environment
 Capitalism of Caring
 Encourages Openness, Change and Easily
Outperform Competition
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11. Transforms the Hearts and Minds of Leaders to
Generate a New Mind Set in Business
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Conscious Capitalism, Conscious
Leadership and Conscious
Culture becomes the Norm (or
Core Values)

12. Be the Change you
want to see in the
world
“Mahatma Gandhi”
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13. Thanks!!!!
Gautam Mahajan
President
+91 9810060368
mahajan@customervaluefoundation.com
www.customervaluefoundation.com
Value Creation by Customer Value Foundation
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