The document discusses images used as backgrounds in presentations. It states that most images come from the author's wallpaper folder of images downloaded from Reddit. It provides contact information for original image authors to give credit or have their images removed. The presentation then discusses social media and how it has evolved communication and is changing societal values, consumer behaviors, and attitudes towards brands. It presents beliefs that social media is about evolution, participation through conversations and collaboration, and integration into technology, marketing programs, and business processes. It outlines six stages of social media maturity for brands from inaction to integration.

1. Almost
all
the
images
used
as
backgrounds
come
from
my
wallpapers
folder
—
where
I’ve
been
pu<ng
images
from
reddit
that
I
plan
to
use
on
my
desktop.
If
the
original
author
of
the
image
gets
in
touch
with
me
at
narendranag@gmail.com
I’ll
either
give
you
credit,
or
remove
the
image
from
this
deck.

2. Social
Is
Serious
Business
or,
A
look
at
all
my
wallpapers
@narendranag
2020Social
|
2020MSL
|
MSLGROUP

3. THE
BIG
PICTURE
@narendranag

4. AUDIENCES
ARE
CONSUMING
CONTENT
DIFFERENTLY
@narendranag

5. THE
JOURNEY
SO
FAR
DIRECTORY SEARCH SOCIAL
Yahoo Google TwiVer
GeociUes Blogs Facebook
Display
Ads Search
Ads Social
Ads
Protocols APIs
@narendranag

6. WEB
1.0
PROTOCOLS
RULED
US
HTTP,
FTP,
SSH,
XMPP,
POP,
IMAP,
SMTP
...
Islands
of
content,
of
resources,
of
people.
And
we
spent
a
lot
of
Ume
agreeing
on
protocols
so
we
could
build
bridges
between
the
islands.
@narendranag

7. SO,
WHAT
IS
SOCIAL?
@narendranag

8. SOCIAL
IS
ABOUT:
EVOLUTION.
PARTICIPATION.
INTEGRATION
@narendranag

9. Belief: Social is about evolution
Social is fundamentally and irrevocably changing societal values, attitudes towards brands
and consumer behaviors.
@narendranag

10. Social is changing societal values
“If [social media activists] can bring down the Egyptian regime in a few
weeks, they can bring us down in nanoseconds.”
PAUL POLMAN, CEO, Unilever
Photo from halderman on Flickr @narendranag

11. Social is changing attitudes towards brands
“Consumers are beginning in a very real sense to own our brands and
participate in their creation … We need to begin to learn to let go.”
A.G. LAFLEY, Former CEO and Chairman, Procter & Gamble
@narendranag

12. Social is changing consumer behaviors
“The old model was informing, persuading and reminding, the new
model is demonstrating, involving and empowering.”
MITCH MATHEWS, Former SVP of Central Marketing, Microsoft
@narendranag

13. Belief: Social is about participation
Social is less about technology tools or media channels and more
about the co-creation, collaboration and conversations they enable.
@narendranag

14. Social is about conversations
“A brand is no longer what we tell the consumer it is – it is what
consumers tell each other it is.”
SCOTT COOK, Founder and Chairman, Intuit
@narendranag

15. Social is about collaboration
“The opportunity for businesses today is to become networks—with a
culture of collaborative innovation, stewardship and integrity.”
FILIPPO PASSERINI, Former President, Procter & Gamble
@narendranag

16. Social is about co-creation
“We are all getting used to the idea of co-creation of content. But are
we ready for the notion of co-creation of brands?”
IVAN POLLARD, VP Global Connections, The Coca-Cola Company
@narendranag

17. Belief: Social is about integration
Social is most effective when it’s deeply integrated into technology
platforms, marketing programs and business processes.
@narendranag

18. Integrate social into technology platforms
“Technology is shifting the power away from the editors, the publishers,
the establishment, the media elite. Now it’s the people who are in
control.”
RUPERT MURDOCH, Chairman and CEO, News Corporation
@narendranag

19. Integrate social into marketing programs
“We look for insights that represent human truths, motivations and tensions that only our
brands’ benefits can solve. That spark can create big ideas that can then invite their
participation. At its best, it can inspire movements where people advocate on your brand’s
behalf.”
MARK PRITCHARD, Global Brand Building Officer, Procter & Gamble
Photo from seyyed_mostafa_zamani on Flickr @narendranag

20. Integrate social into business processes
“We listen, learn and then improve and innovate based on what our
customers want.”
MICHAEL DELL, CEO and Chairman, Dell
@narendranag

21. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
Integration
Incubation
Inaction
Platforms Programs Processes

22. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
Integration
Incubation
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes

23. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
Integration
2
Let’s create a
Incubation Facebook fan
page!
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes

24. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
Integration
2 3
Let’s create a Let’s create a
Incubation Facebook fan Facebook contest
page! app!
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes

25. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
4
Let’s integrate
Integration social into our
platforms!
2 3
Let’s create a Let’s create a
Incubation Facebook fan Facebook contest
page! app!
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes

26. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
4 5
Let’s integrate Let’s integrate
Integration social into our social into our
platforms! programs!
2 3
Let’s create a Let’s create a
Incubation Facebook fan Facebook contest
page! app!
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes

27. SIX STAGES OF Based on interactions with 1500+ marketing and
SOCIAL MEDIA communications professionals in Asia, all brands can be
MATURITY FOR mapped across six stages of social media maturity.
BRANDS
4 5 6
Let’s integrate Let’s integrate Let’s integrate
Integration social into our social into our social into our
platforms! programs! processes!
2 3
Let’s create a Let’s create a
Incubation Facebook fan Facebook contest
page! app!
1
Let’s create a
Inaction campaign
microsite!
Platforms Programs Processes

28. APIs
A
VIDEO:
hVp://www.youtube.com/watch?v=LabCylbapuM
hVp://programmableweb.com/apis
hVp://webmashup.com/
hVp://code.google.com/apis/gdata/docs/directory.html
22

29. NARENDRA’S
OVERSIMPLIFICATIONS
@narendranag

30. SOCIAL
FOR
B2B
Narendra’s
OversimplificaUon
EXPERTISE
@narendranag

31. SOCIAL
FOR
B2B
Narendra’s
OversimplificaUon
EXPERTISE You
know
something
they
don’t
@narendranag

32. SOCIAL
FOR
NON-­‐PROFITS
Narendra’s
OversimplificaUon
IMPACT
@narendranag

33. SOCIAL
FOR
NON-­‐PROFITS
Narendra’s
OversimplificaUon
IMPACT People
feel
beVer
about
themselves
People
feel
they’ve
made
a
difference
@narendranag

34. @narendranag
Gaurav
Mishra’s Narendra
Nag’s
Marke&ng
Hall
of
Fame #SocialIndia
Presenta&on

35. 201111137596673
1.INR
675
every
month.
2.Adjust
upwards
for
inflaUon
every
year.
3.Double
contribuUon
every
10
years.
4.By
the
Ume
I
die,
4000
kids
will
have
benefited.
5.My
Pledge.

36. Thank
You
@narendranag
+91
9953692269
narendra@2020social.com
2020Social
|
2020MSL
|
MSLGROUP