The H Connect mobile app is in early stages of development and testing. There are challenges in measuring its impact across multiple automotive areas. Working together on technology innovation and effective marketing will help accelerate results and provide users with more efficient solutions.

1.  The H Connect mobile-based device
functioning is in the early stages.
 There are challenges in quantifying its
effect on the multiple automobile
fields.
 Co-innovation in technology coupled
with effective marketing will accelerate
the results and provide users with
more efficient solutions.
HONDA CONNECT - TESTING & FORMULATING A MARKETING STRATEGY FOR A MORE CUSTOMER
CENTRIC APPLICATION
Naren. M, Student1; Mr. Vikram Batta, Manager - After Sales2; Dr. Deepak Gupta, Professor1
1Amrita School of Business, Coimbatore, 2Honda Cars India Ltd, Greater Noida
OBJECTIVES TESTING APPROACHCOMPETITOR APP ANALYSISINTRODUCTION
CONCLUSIONS
REFERENCES
Honda connect app is a
virtual window of Honda Cars
India Ltd that helps bridge
the gap between the
Company – Dealers –
Customers. Mobile
application is undertaken as
the first step, in line with the
automobile industry trend.
“Let’s get in touch” is the
tagline of H Connect app,
true to its name it is designed
to serve as an indispensable
tool for all the Honda
customers to stay in touch
with a range of features from
what’s new in Honda to the
24*7 Honda one to one.
This project serves as a
Strategic initiative, for HCIL,
with a long term perspective
on enhancing ‘Customer
Engagement’. The app will
cut across all the major
Operations of HCIL and will
focus more on Customer
convenience.
INTERNAL TESTING
1. Prepare Test Scenarios & Cases
2. Review Test Scenarios & Cases
3. Prepare day wise plan
4. Log system defects and test cases
5. Capture test evidence & update status
6. Execute test cases as per plan
7. Defect Fix & Re-Check
8. Verify test Evidences
9. Report to Management
EXTERNAL TESTING
1. Prepare contact co-ordinates
2. Create an official Google account
3. Mail the potential app testers .apk file
4. Collect feedback and do the follow up
5. Brainstorm with the team
6. Ensure final changes are made.
HONDA CONNECT RENDEZVOUS
1. http://www.entrepreneur.com/article/229305
2. http://www.apptamin.com/blog/app-marketing-
strategy/
3. http://www.vizz.co/5-top-free-automobile-app-
india/
MARKETING THE APP FEATURE ADDITION
Competitor
app
analysis
• Extensive research of
competitor apps in the
market
Testing
Approach
• External Testing
• Internal Testing
Marketing
the App
• Inbound Marketing
• Feedback Analysis
Feature
addition
• Feature add for forthcoming
phases
MARUTI CARE
HYUNDAI CARE
VOLKSWAGEN
SERVICE INDIA
MYCHEVROLET
INDIA V2
MYFORD MOBILE
AUDI MMI CONNECT
1. Inclusion of learning tool – Demo
2. Car tracking
3. Road Side Assistance
4. Updated Labor rates
5. Inclusion of maintenance costs
6. Parking Assistance
7. Find fuel pumps nearby
8. Share app link with peers
9. Spare cost inclusion
10. Mileage record maintenance