Simon Malls | Digital Marketing - Indy SocialMedia - Location, Location, Location - SlideShare Version
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This document discusses how location intersects with digital marketing. It begins with traditional intersections like mall maps and location-based deals. It then discusses current intersections like mobile apps with location-based services and geo-targeted social media and websites. Deep dives are provided on shopkick, foursquare, scvngr and Google Places. The document concludes with discussing future intersections like indoor panoramas and hyper-localized Wi-Fi content delivery based on location.
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Simon Malls | Digital Marketing - Indy SocialMedia - Location, Location, Location - SlideShare Version
- 4. Current Intersections Of Location
- 5. Deep dives around shopkick, scvngr, foursquare & google places
- 7. 4 Requisite Group Check-In
- 8. 5 Chuck….The Game Is On!
- 9. Traditional intersections of location
- 10. 7 Mall Maps | age old ‘you are here’
- 11. 8 Website | localization of content
- 12. 9 Email | local personalization
- 13. 10 Deals & Events | location-centric
- 14. Flyers | versioned by location 11
- 15. current intersections of location
- 16. 13 Mobile Apps | location based services at their root
- 17. 14 TXT (SMS) | localization of keywords
- 18. Roadblock | txt to win $1,000 shopping spree 15 Get a chance to win a $1,000 shopping spree. Text your favorite Simon all keyword to 74666. Mall NameKeyword Castleton Square Mall Mall20 Circle Center Mall26 Clay Terrace Mall27 Fashion Mall at Keystone Mall45 NO PURCHASE NECESSSARY. Legal residents of the U.S. (and D.C.). 18 years or older. Ends 9/30/2011. See simon.com for official rules. Void where prohibited. *Standard message & data rates may apply
- 19. 16 Mobile Optimized Web | geo-centric content iPhone optimized skin
- 20. 17 Social Media | localized around each unique mall Facebook Fan Page Custom Facebook App Twitter Page Foursquare Page Google Places Page
- 21. 18 Wi-Fi | customized for each unique location
- 22. 19 Online Maps | enhancing visualization of a location
- 23. #1 - ShopkickIs… 20
- 24. 21 shopkick at Simon malls Game badges users earn In mall 22 X 28 signage
- 25. Shopkick Right Sizing Rewards| retailers pick Buy Scan / Try-on Walk-in Check-in 2 25 50 75 22
- 26. #2 - Foursquare Is… 23
- 27. Foursquare Venue Dashboard | monitor & analyze 24
- 28. Using Foursquare Stats | questions to ask Average return check-ins (check-ins per visitor) How do we get shoppers to visit/check in more often? Total check-ins/unique visitors Traffic flow 10% of check-ins occur 6am-12pm How do we encourage more traffic during those slow times? Top Visitors Badges Do they collect badges avidly? What sorts of badges have they earned? Location Are they located in the same town as your venue? Or do they travel out of town often to visit your venue? Mayorships Possible brand loyalist, blogger, etc.
- 29. 26 #3 - SCVNGR Is…
- 30. SCVNGR | social location-based gaming platform 27
- 32. Drive traffic to Simon Malls
- 35. Measure effectiveness of program
- 36. Estimate portfolio program viability
- 37. The following reporting will be available:Number of players Number of visits Challenges completed per player Total challenges completed 28
- 38. 29 #4 – Google Places Is…
- 39. Google Places | heavily favored on googlesrp’s
- 40. Google Places | rich, descriptive aggregation
- 41. Google Places | claiming has a massive impact
- 42. Google Places | know how customers find you
- 43. Google Places | know where your customers are
- 44. Next Rev intersections of location
- 45. 36 Serendipitous Meetups| sonar & ba.njo
- 46. 37 Sharing Via Images | viddy & instagram
- 47. 38 Indoor 360º Panoramas | photosynth & vpixhd
- 48. Wi-Fi Localization | delivery of content intra-location Hyper-Localized Wi-Fi Content Delivery Zones 39
- 49. Location Specific Content Delivery | nintendo zone 40
- 50. 41 UCG Maps | google map maker
- 51. 42 Indoor Navigation | wifislam & pointinside
- 52. QUESTIONS? Connect with me @ about.me/patrickmflanagan @narpole
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