6 copy writing

Copywriting is all about CLOSING THE SALES

Learn how to write marketing and sales copy?
Copywriting is all about convincing
the users to buy your product and
service. In this post,
you will learn everything about
copywriting in detail.

https://www.beingguru.com/2020/10/what-is-copywriting-learn-how-to-write-marketing-and-sales-copy/

What is Copywriting?
It is the way of engaging readers to read your sales copy. It excites them
towards our business offer and converts them into potential customers.
A typical sales copy focuses on:
AIDA copywriting, commonly known as AIDA formula. It is an abbreviation of
Attention, interest, desire, and action. Here is how it works.
1.Attention: Grab read interest with an interesting headline.
2.Interest: A great opening creating interest in your offer.
3.Desire: Create a desire by talking about interest. For example — Do you wish
to be financially independent?
4.Action: Create a call to action right after you create scarcity and give
assurance to your potential lead for example – 48 hours only, limited stock —
Buy Today. We offer a money-back guarantee.

Find Your Target Audience

1.Attention: Grab read interest
with an interesting headline.

Desire: Create a desire by talking about
interest. For example — Do you wish to be
financially independent?

Tips for writing magnetic headlines:
A copywriting starts with a great headline. The headline is the first thing a user takes a look before reading
your copy. If you are selling something, perhaps marketing a product or a service, pay close attention to
these tricks and you will find out that people begin to show interest in your offer and contact you.
1- Start headline with numbers – For example, 6 ways to make money on the internet.
2- Use How to in your heading – For example, how to make money online?
3- Use of “mistakes” in a headline (common mistakes) – For example, 2 mistakes every internet
entrepreneur makes and they are costly.
4- Ask a question – For example, Do you want to learn digital marketing?.
5- Use of punctuation.
6- Use 5WS in your heading – For example, Who, when, what, where, and why.
7 – Always support your copy with a relevant picture. It creates better engagement.

Flip Features into benefits:
A good copywriter converts features into benefits. When you are able to flip the features and
show them as a benefit, you are converting a marketing effort into sales.
Remember that amazing APPLE ad in the 90s’? Apple, in a new iPod ad, did not talk about the
storage. Instead, it highlighted the benefits of buying iPOD because users will be able to store
1000+ songs and that feature of storage was far bigger than any CD or a cassette could hold.
Just by flipping feature into a benefit, APPLE created a lot of interest in their ad for people to rush to
nearby retail stores and buy iPOD. A record sales and Apple has bounced back in the marketing with a
statement.
Another good example of flipping feature into a benefit is, For weight loss programs that focus on
cutting fat within one week, the best way could be by asking a question, Want to look hot and charming
like your favorite movie star?
1000+ songs in your pocket

FOUR powerful techniques that will help you become the best copywriter.
When it comes to internet marketing, copywriting is definitely popular. Everyone who
enters internet marketing at one point or another comprehends the value of having a
strong ad copy. This is one skill that you’ll need at every step of your Internet
marketing career.
1- Conciseness:
Your prospects don’t have much time and all they would want is to skim through the
copy fast. A few site visitors might take the time to read all of your copy but most of
them will simply scan for something that jumps out at them.
This is why you need to make your copy easier to scan by using things like bullet
points and sub-headlines.

A good copywriter focuses on writing a copy that is to the point without beating around the bush because they understand
that it is a race against the time and such effort is productive
If you have an idea or concept that you want to communicate, tell that at the beginning of your sales copy. Building
suspense will only work against you.
2- Support your HEADING with a great OPENING:
After you have constructed your primary headline, your sub-headlines (commonly know as opening) needs to tell the
potential buyers about what they will get from your product or service.
Only after you have clearly stated what is your business purpose and how the users will benefit from your offer. You need
to focus on the next part and that is, showing some success stories.
3- Testimonials:
Testimonials convince readers to try your product and service since so many people are praising your business. A
testimonial from a known celebrity could well prove to be instrumental in cementing a decision on the spot.
4- Build Trust:
Use your sales copy to offer a strong guarantee so people on the fence will be convinced to buy. Build trust with your
audience by standing by the product you’re offering them. In fact, when you have a long guarantee, it tends to bring down
the refund rate because people end up keeping your product. By having a guarantee you’re just making them feel
comfortable and okay when making a decision. The art of good copywriting for issuing a guarantee could well serve the
right purpose, i,e – converting a lead into sales.

Copywriting is all about Adding Value & CLOSING THE SALES

A good copywriter focuses on these 7 points for
great copywriting that converts sales.
1.Heading.
2.Opening.
3.Benefits.
4.Offer.
5.Guarantee.
6.Scarcity.
7.Call to action.
Copywriting is all about Adding Value & CLOSING THE SALES

6 copy writing

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