Trend&Issue report _ live commerce

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This document is from NASMEDIA's Trend Strategy Team in the Media Strategy Department. It discusses copyright and ownership of content by NASMEDIA Co., LTD. All rights to the work are reserved by NASMEDIA Co., LTD.

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2020.05 미디어전략실 트렌드전략팀 Copyright ⓒ NASMEDIA Co., LTD. All Right Reserved

Copyright ⓒ NASMEDIA Co., LTD. All Right Reserved미디어전략실 트렌드전략팀(ts@nasmedia.co.kr)

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MEDIA ISSUE  네이버•카카오, 인증 및 자격 증명 서비스로 락인(Lock-in) 효과 기대  카카오, 지그재그 인수 발표…차세대 글로벌 플랫폼으로 키운다  네이버 1분기 실적 발표, 서치플랫폼 성장 및 신사업 투자•협력 성과 가시화  카카오, 역대 최고 분기 실적 갱신…금융•콘텐츠•모빌리티 신사업 성장 견인  구글•페이스북, 사상 최대 1분기 매출 달성…광고 부문이 전체 매출 견인 MARKET ISSUE  4월 26일 iOS 14.5 업데이트 적용 … 업계의 대응 및 마케팅적 대안 모색  리워드 광고의 재도약, 나스미디어 리워드 플랫폼 ‘엔스테이션’ 출시 이달의 단신

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