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Wode spring '12
- 1. 99.9 The Hawk WODE-FM Allentown-Bethlehem, PA/NJ Spring 2012 Arbitron Report
- 2. WODE- FM 99.9 The Hawk 99.9 The Hawk Wilkes Barre Metro County ‣Classic Hits Allentown- Bethlehem Metro ‣Targets Adults 35-54 50,000 Watts ‣Allentown-Bethlehem, PA Metro Quality Service ‣Promotions ‣Commercial Production ‣Testimonials
- 3. Promotion Commotion We believe in client solutions Bike Nights at McDonalds ‣Summer long promotion Top Star Free Refill Fridays ‣Five years and still running ‣Over 70,000 coffee mugs distributed Visual - Events & Appearances ‣Interactive games ‣At all major events ‣Allentown Fair ‣Musikfest ‣Charity & Fundraisers ‣Testimonials
- 4. The Hawk is On No matter when & where your clients are listening... The Hawk delivers adults! Average Persons Average Persons Source: 2012 Spring Arbitron Allentown-Bethlehem Metro 35- 54 Multiple Dayparts
- 5. Michaels & Layne Morning Show #1 Morning Show in the Valley Samantha Layne & Rick Michaels ‣Personality Full Service Morning Show ‣WFMZ-TV News & Traffic ‣Regular features ‣The Contest Roulette, Morning Mindbender, Defend Your Gender, 99 @ 9 53,000 Morning Drive Listeners!
- 6. The Back to Work Perk with Kara Curry More Loyal Listeners = More Loyal Customers Consistently #1 at work! Reach more listeners in EVERY demographic 52,600 Midday Listeners!
- 7. WODE...Where the $$ are Gender Homeowners ‣58% Male ‣78.8% own a home ‣42% Female High Household Income Education ‣27% earn $25k-$50k ‣47.8% have some college, a ‣23.4% earn $50k-$75k or more degree or more Employment Age ‣68.5% are employed ‣24% ages 35-44 ‣34.9% white collar ‣36.3% ages 45-54 ‣33.7% blue collar ‣16.8% ages 55-64 Households ‣58% are married ‣41% have children under 18 Source: Arbitron Retail Direct APR-JUN11/OCT- NOV11 ALLENTOWN-BETHLEHEM METRO STATION WODE-FM
- 8. Hawk Online All New Marketing Opportunities Integrate your business’ branding with online advertising Streaming, On Demand, “Powered By”, Banner Advertising, Facebook, Twitter, E-Blasts, and The Hawk Workforce Reach new customers through one-to-one media! Ask your sales representative how we can build and manage your reputation online!
- 9. www.999thehawk.com June 2012 Website Statistics ‣37,965 page views ‣21,873 visits June 2012 Streaming Statistics ‣31,405 total connections ‣2.35 average hours streamed Source: Google Analytics
- 10. Why invest in the Allentown- Bethlehem Market? Over 90% of area residents are reached by radio each week! Listeners spend on average over 16 hours with radio each week!