Here's a presentation by BitGiving that explains how crowd funding in India works

1. Crowdfunding for Start Ups
in India :
Understanding how it works

2. What is Crowdfunding?
The three
types of
Crowdfunding
Crowdfunding is the coming together of individuals to contribute small
amounts and invite their networks to do the same in order to support
efforts initiated by people or organizations.
Equity Based
Crowdfunding
Debt Based
Crowdfunding
Rewards based
Crowdfunding
Small Contributions From a lot of people Leading to a small change with
a large Impact
Introduction
to Crowdfunding
01
1 2 3

3. Using Crowdfunding to raise money for your
product
For Entreprenuers, It is important to build an ecosystem their product - to
get a proof of concept and feedback in the initial stages itself. Crowdfunding
is a tool that not only allows them to raise funds from the masses but also
create their community of first-buyers or customers
Why?
Crowdfunding for
Entrepreneurs
02
Crowdfunding
=
Financial
+
Marketing Tool
FINANCIAL
MARKETING
Raise Funds for
your product
Create a
Community1 2

4. What is BitGiving?
A Social Crowdfunding platform for individuals and organisations.
Our Vision :
• Creating a technically evolved platform to facilitate fundraising through
crowdfunding
• Creating a community of Innovators and changemakers - who not only are
campaigning for change but also want to do their bit to create an impact.
BitGiving
An Introduction
03

5. Different Elements of a successful
Crowdfunding campaignCrowdfunding
Important Elements
04
What makes a
Crowdfunding
campaign
successful?
A tangible
theory of change
Interesting
Rewards
A relatable
narrative
Building a
community
Sharing Impacts
Effective
outreach

6. Important insights into how to build a
campaignHow?
Building a Campaign
05
Narrative - Answer the What? How? and Why
you?
• Tell a Story, visually - create intrigue and strike a personal chord - use images
and videos to explain your vision
• Explain the theory of change and the impact you want to make
• Answer all the questions & give details of the budget
• Make sure critical information is visible upfront
• Create a personal connection
Examples : Library in E-base & CRY
1
Funding Goal & Campaign Duration
• The Science behind figuring out the optimum funding goal is to
calculate it backwards from budget and number of people you can
reach
• This calculation is then taken further to calculate the campaign
duration. But keep in mind, shorter campaigns are easier to manage
and maintain momentum
2

7. Important insights into how to build a
campaignHow?
Building a Campaign
06
Rewards
• Are very important!
• Helps you create a connection with your audience and express
gratitude
• Makes the campaign interesting and more shareable
• Proof of concept & market insight - very important for entrepreneurs
• CAN ACTUALLY TURN Rs. 500 to Rs. 5,000
Examples : Library in Sarukhetri & Monsoon wooding
3

8. How to reach out to contributors?
OutReach
Marketing a Campaign
07
Campaign
OutReach
Social
Media
Press
Offline
Support
Events
Blogs
Networks
Influencers
Individual
follow ups
Partners
Understand the importance of Outreach - it is one of the most important
aspects for the success of a campaign
• PLAN - plan your pre-campaign, launch and campaign strategies.
Announce but be persistant. make a personal appeal wherever possible.
• Get your networks in place - identify you early contributors and reach out them before the
campaign starts
• Look at your bigger networks - college alumna, peers from the last initiative etc.
• Talk about the campaign - on SOCIAL MEDIA, through blogs and press
• Form Partnerships
• Offline activations : Look at offline events and activities to create interest.
After the campaign :
• Make sure you keep the community alive - that is
your community
• Deliver your rewards and ask for feedback
• Report back to your contributors.

9. Visit www.BitGiving.com and
start a campaign now!