A successful social media plan is a deliberate systematic effort, this presentation lists 11 steps to a successful plan.

1. 11 STEPS TO
A SOCIAL MEDIA PLAN
THAT WORKS
Abdelnasser Eldeeb

2. a successful social
media plan highlights
where you are now,
where you want to be,
the tools and tactics to
get there,
and how to measure
your performance.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

3. 1.Start with a
mission
statement
For each social media
platform, set a mission
statement, e.g.
“our Facebook page will
show the social and human
side of our company and
enable daily engagement
with our customers”
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

4. 2.Set SMART goals
Your goals should be Specific,
Measurable, Attainable, Relevant and
Time-bound.
For example, you want to increase your
target audience awareness of a new
development or technology. In that case,
Your SMART goal could be to post one
new article each week, get 50 shares, 5
comments and 10 website referrals within
the first month.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

5. 3.Conduct a situation
analysis i.e. social
media audit
Before planning forward you should start with an
analysis of your current situation.
What social networks you are currently on, who
controls or manages them, what purpose they serve
and who connects to you.
This way you will have a clear picture about which
accounts need updating and which should be
deleted altogether.
You should also manage your online reputation. If
there are fake social media pages carrying your
name, report them.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

6. 4.Research your
competition
You need to know what the top 3
performers in your category are doing,
what types of content they share,
how frequent they post,
what type of audience they target,
and the level of engagement on their
sites.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

7. 5.Identify your
target audience
Your plan cannot work if you are talking
to the wrong people.
So start by drawing a complete target
audience persona including age,
demographics, interests, needs, social
habits, etc.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

8. 6.Create or improve
your social media
accounts
If you don’t have social media accounts, build
them from the ground up.
If you have current accounts, refine and update
them.
You should consider your target audience while
you are choosing your social media channels.
That is if your audiences spend most of their time
on Facebook and little time on twitter, it makes
sense to allocate more time and presence to
Facebook.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

9. 7.Create a content
plan and editorial
calendar
Which target audience you will speak to on each
platform?
What type of content do you want to share on social
media?
When and how frequent will you communicate?
Who will create the content?
How will you promote the content?
To keep a regular posting schedule, plan your posts in
advance using any of the post scheduling services like
buffer or HootSuite.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

10. 8.Assign roles
Set clear roles so that your team
members know their responsibilities
such as strategy, content creation, and
moderation.
You can use a project management or
team collaboration software to
orchestrate their efforts.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

11. 9.Allocate the
budget
There are 2 ways to do it,
you can set a certain figure which could be a pre-set
percentage of your marketing budget and then see
which tactics you can get,
or the other way, to start with a list of the tactics that
will help you achieve your objectives such as social
media monitoring, email marketing, CRM, services you
will outsource or subscribe to, graphic design, video
production, content writers, social media moderators,
etc. Then add up the costs to come up with a bottom-
up budget.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

12. 10.Test, evaluate
and adjust
To make sure your effort is not wasted you must track
and measure.
You can track the number of clicks your links get on
each platform using link shorteners.
You can track your website page visits coming from
social media posts using google analytics.
Analyzing your successes and failures enables you to
adjust your plan and actions.
You can also use surveys to ask your audience about
their opinion about your social media efforts.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

13. 11.Don’t set it
and forget it
Social media is rapidly changing so you
have to be a quick respondent.
Incorporate new channels, update
your goals and tweak your budget.
Your target audience may even move
to other platforms. Follow them where
they go.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

14. Just like traditional marketing, a
successful social media marketing
campaign starts with
a successful social media plan.
11 Steps to a social media plan that works-ABDELNASSER ELDEEB

15. THANK YOU
11 Steps to a social media plan that works-ABDELNASSER ELDEEB