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World Wide Fund
of Nature
(WWF)
«What We Are»
WWF-International
Since it was founded in
1961, WWF has become
one of the world's largest
and most effective
independent organizations
dedicated to the
conservation of nature. It
has reached this status
through a constant record
of conservation
achievements.
WWF now operates in
around 100 countries,
supported by nearly five
million people worldwide.
Its initials and famous
Panda logo have become a
powerful rallying point for
everyone who cares about
the future of the planet and
wants to help shape it in a
positive way.
Initially, WWF's work consisted mainly of protecting animals and plants threatened with extinction. Not
   just because they are beautiful and rare, but because they are part of a complex chain in which the
disappearance of even a single species can have far-reaching consequences. Since then, the scope of the
 work has broadened. Today, the organization also tackles the many forms of pollution that are harming
   the soil, atmosphere, freshwater and oceans, which ultimately sustain life. It also looks for new and
                         sustainable ways of using the planet's natural resources.
                WWF is taking action to protect the environment for people and for nature.
WWF-Philippines
WWF-Philippines has been working as a
national organization of the WWF
network since 1997. As the 26th national
organization in the WWF network, WWF-
Philippines successfully implemented
various conservation projects to help
protect the biological richness of some of
the most biologically-significant
ecosystems in Asia.
WWF’s involvement in the
     Philippines dates back to
1969, when it funded efforts
     to protect the Philippine
  eagle. This small beginning
       grew into a full-fledged
 program when, in 1988, the
 Philippines became the first
      Asian country to benefit
  from an innovative scheme
   called the Debt for Nature
   Swap. The Debt for Nature
             Swap involves the
  cancellation of a portion of
 the Philippines' debt with a
      country in exchange for
          funding high-priority
     conservation projects. In
   1991, WWF facilitated the
       completion of a US$25
    million debt swap for the
Philippines funded by the US
     Agency for International
                Development.
In the same year, the WWF-Philippines Program was established in Manila to supervise numerous field
                          activities and to work more closely with local partners.
   Realizing the need for a homegrown group that would serve as WWF’s partner in the Philippines,
 prominent businessmen established an associate organization, locally known as Kabang Kalikasan ng
     Pilipinas (Fund for Nature of the Philippines) or KKP. In October 1996, during the WWF annual
  conference in Germany, KKP became an associate member of the global organization. The following
  year, KKP was transformed into WWF-Philippines and became the 26th national organization of the
                                              WWF network.
«Our Mission»
WWF-Philippines' mission is to stop, and eventually reverse the accelerating degradation of the
Philippine environment - to build a future in which Filipinos live in harmony with nature.
WWF tirelessly pursues its mission of:
• Preserving genetic species and ecosystems diversity.
• Ensuring that the use of renewable natural resources is sustainable.
• Reducing pollution and wasteful consumption of resources and energy.
«Our Vision»
        WWF-Philippines envisions a
           Philippines where globally
  significant biodiversity is properly
protected and harnessed to sustain
       life for all and where species,
habitats and resources form part of
        a unique heritage that every
           Filipino is proud of. WWF-
               Philippines champions
        conservation in areas where
 marine biodiversity matters most.
«What We Do»
The organization spearheads practical solutions to help the country adapt to climate change, secure
food sources to alleviate poverty, conserve local ecosystems to reap natural benefits, empower
communities to live low-impact lives, help corporations develop equitable, low-impact supply chains
and promote renewable sources of clean energy.

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World Wide Fund

  • 1. World Wide Fund of Nature (WWF)
  • 2. «What We Are» WWF-International Since it was founded in 1961, WWF has become one of the world's largest and most effective independent organizations dedicated to the conservation of nature. It has reached this status through a constant record of conservation achievements. WWF now operates in around 100 countries, supported by nearly five million people worldwide. Its initials and famous Panda logo have become a powerful rallying point for everyone who cares about the future of the planet and wants to help shape it in a positive way.
  • 3. Initially, WWF's work consisted mainly of protecting animals and plants threatened with extinction. Not just because they are beautiful and rare, but because they are part of a complex chain in which the disappearance of even a single species can have far-reaching consequences. Since then, the scope of the work has broadened. Today, the organization also tackles the many forms of pollution that are harming the soil, atmosphere, freshwater and oceans, which ultimately sustain life. It also looks for new and sustainable ways of using the planet's natural resources. WWF is taking action to protect the environment for people and for nature.
  • 4. WWF-Philippines WWF-Philippines has been working as a national organization of the WWF network since 1997. As the 26th national organization in the WWF network, WWF- Philippines successfully implemented various conservation projects to help protect the biological richness of some of the most biologically-significant ecosystems in Asia.
  • 5. WWF’s involvement in the Philippines dates back to 1969, when it funded efforts to protect the Philippine eagle. This small beginning grew into a full-fledged program when, in 1988, the Philippines became the first Asian country to benefit from an innovative scheme called the Debt for Nature Swap. The Debt for Nature Swap involves the cancellation of a portion of the Philippines' debt with a country in exchange for funding high-priority conservation projects. In 1991, WWF facilitated the completion of a US$25 million debt swap for the Philippines funded by the US Agency for International Development.
  • 6. In the same year, the WWF-Philippines Program was established in Manila to supervise numerous field activities and to work more closely with local partners. Realizing the need for a homegrown group that would serve as WWF’s partner in the Philippines, prominent businessmen established an associate organization, locally known as Kabang Kalikasan ng Pilipinas (Fund for Nature of the Philippines) or KKP. In October 1996, during the WWF annual conference in Germany, KKP became an associate member of the global organization. The following year, KKP was transformed into WWF-Philippines and became the 26th national organization of the WWF network.
  • 7. «Our Mission» WWF-Philippines' mission is to stop, and eventually reverse the accelerating degradation of the Philippine environment - to build a future in which Filipinos live in harmony with nature. WWF tirelessly pursues its mission of: • Preserving genetic species and ecosystems diversity. • Ensuring that the use of renewable natural resources is sustainable. • Reducing pollution and wasteful consumption of resources and energy.
  • 8. «Our Vision» WWF-Philippines envisions a Philippines where globally significant biodiversity is properly protected and harnessed to sustain life for all and where species, habitats and resources form part of a unique heritage that every Filipino is proud of. WWF- Philippines champions conservation in areas where marine biodiversity matters most.
  • 9. «What We Do» The organization spearheads practical solutions to help the country adapt to climate change, secure food sources to alleviate poverty, conserve local ecosystems to reap natural benefits, empower communities to live low-impact lives, help corporations develop equitable, low-impact supply chains and promote renewable sources of clean energy.