Digital magazines give us a brand new experience which is completely different from reading print media. Revolution in this sphere is already at publishers' doors, therefore it is high time to learn more about the new tendencies brought in by the mobile technologies and proliferation of tablets. The era of digital publishing has come.

1. Digital
Magazines:
Favored by
Readers,
Profitable For
Publishers

2. "More and more people are switching to reading newspapers and magazines in
digital format, and this is mainly due to the expansion of the tablet market," -
Nathaniel Phillips, Lekiosk
What’s Going On At the Market?
23% of readers like
reading magazines
on tablets
13% of readers bought a
digital magazine or
newspaper in the last
month
US News & World Report, Newsweek Lloyd's List
have completely forgotten about the print versions of
the editions.
Stats resource: Mequoda study

3. What Tablets Do People Use Most
For Reading?
62%
26%
9%
6%
4%
13%
iPad
Kindle Fire
Samsung Galaxy
Nook HD
Google Nexus
Other devices
Stats resource: Mequoda study

4. Digital-Readers’ Portrait
Stats resource: TheMobileMagazineReader study

5. Why Do Readers Prefer
Digital Editions?
Easy access to the journal
content and articles
Portability and all editions
are kept in one place
Interactive components
such as video, photo
galleries and 3D elements
Stats resource: TheMobileMagazineReader study

6. How Do Digital Audience Interact
with Tablet Apps
Feature #1 Better
interaction with the
content
62 % of iPad Viva magazine
users read through the whole
or nearly whole digital
edition, and many people do it
more than once
Feature #2 Additional
actions
a visit of the official publisher’s
site or page in
Facebook, Twitter, G+, the
recommendation of the article
to someone
Stats resource: Viva AdImpact iPad Survey, Adobe study

7. How Do Digital Audience Interact
with Tablet Apps
Feature #3 Better interaction with ads
Advertising in digital magazines is better than static ads by as
much as 70% in 5 main categories
Interactivity Involvement
Separation
of promise
Positive
attitude
Intention to
buy
Stats resource: Adobe study

8. How Do Digital Audience Interact
with Tablet Apps
Feature #4 Growth of the total content consumption
68% of respondents
claimed reading on the
iPad newspapers and
magazines that have not
been purchased in a
paper variant before
52% of the participants
agreed that the number of
digital magazines and
newspapers read has
increased after the iPad
purchase
Stats resource: Axel Springer iPad Panel study

9. Owners of
digital
editions have
a much
LOWER
failure rate
People read
what they were
looking for
Readers can
easily navigate
through the
content Pages load
fast, without
wasting readers’
time
What Do Owners of Digital Editions Get?

10. • 1) to keep the interest of regular
readers;
• 2) to attract new audience that
prefers digital sources of
information.
Digital (mobile)
versions of the
printed editions
are an effective
way…
“The rapid consumer adoption of tablets, and an early preference for digital
magazines over print magazines by their users, leads us to conclude that a long-
range digital publishing strategy is imperative to the survival and prosperity of
every magazine publisher”.
Don Nicholas, Mequoda CEO
Why Should You Go Mobile?

11. Want to Find Out More About
Digital Publishing Solutions?
Feel Free To Contact Nasty Creatures:
Email: info@nasty-creatures.com
Site: http://nasty-creatures.com
Phone: +375 17 335-25-46