This document discusses cognitive biases and how they affect design decisions. It introduces common biases like the endowment effect, affective forecasting, and temporal discounting. It then examines how biases can influence individuals and groups differently depending on their dynamics, goals, and focus (e.g. internal vs. external). Groups in startup, business, corporate, or tribal modes are each prone to certain biases based on factors like expedience, safety, similarity, and distance. Managing biases in groups requires understanding their nature and priorities.
10. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 10
Distance
“Near is stronger than far.”
distance
Endowment Effect
Affective Forecasting
Temporal Discounting
via Heidi Grant Halvorson
11. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 11
distance
effet de dotation
prévision affective
actualisation temporelle
expedience
Belief Bias • Confirmation Bias
Availability Bias
Representativeness Bias
Base Rate Fallacy • Halo Effect
Hot Hand Fallacy
Planning Fallacy • Anchoring Bias
Expedience
“If it feels right, it must be true.”
12. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 12
distance
effet de dotation
prévision affective
actualisation temporelle
expedience
effet de croyance • confirmation
illusion du taux de base
illusion de la planification
représentativité • effet de halo
illusion de la main heureuse
disponibilité • ancrage
safety
Loss Aversion
Framing Effect
Sunk Costs
Safety
“Bad is stronger than good.”
13. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ
Blind Spot • False Consensus Effect
Fundamental Attribution Error
Hindsight Bias
Illusion of Control • Egocentric Bias
Illusion of Transparency:
13
distance
effet de dotation
prévision affective
actualisation temporelle
expedience
effet de croyance • confirmation
illusion du taux de base
illusion de la planification
représentativité • effet de halo
illusion de la main heureuse
disponibilité • ancrage
safety
aversion à la perte
effet de formulation
sophisme du coût irrécupérable
experience
Experience
“My perceptions are accurate.”
14. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ
angle mort • faux consensus
erreur fondamentale d’attribution
sagesse rétrospective
illusion du contrôle • egocentrisme
illusion de la transparence
14
distance
effet de dotation
prévision affective
actualisation temporelle
expedience
effet de croyance • confirmation
illusion du taux de base
illusion de la planification
représentativité • effet de halo
illusion de la main heureuse
disponibilité • ancrage
safety
aversion à la perte
effet de formulation
sophisme du coût irrécupérable
experience
similarity
Ingroup
Outgroup
Similarity
“People like me are better than others.”
15. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 15
feel more in control?
expedience safety
distance
similarity
BlindSpot•HindsightBias
FalseConsensusEffect
FundamentalAttributionError
IllusionofControl•EgocentricBias
IllusionofTransparency:
experience
Ingroup
Outgroup
Belief Bias •
Confirm
ation Bias
Availability Bias • Hot Hand Fallacy
Representativeness Bias
Base Rate Fallacy •
Halo Effect
Planning Fallacy
•
Anchoring Bias
EndowmentEffect
AffectiveForecasting
TemporalDiscounting
Loss Aversion
Fram
ing Effect
Sunk Costs
16. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 16
Conway’s Law ux design
et impermanence
committee
facilitator
17. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 17
dynamic
stable
internal external
via Kim Goodwin
how does bias affect groups ?
using the competing values framework
18. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 18
what if your group is more in startup mode?
dynamic
stable
internal external
adhocracy
open systems
like to innnovate
19. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 19
Adhocracy
“We make things up as we go” dynamic
stable
internal external
adhocracy
open systems
like to innnovate
expedience
experience
similarity
via Kim Goodwin
20. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 20
what if your group is more in business mode?
dynamic
stable
internal external
market
rational goal
like to win, fast
21. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 21
market
“Always keeping an eye
on what others are doing”
dynamic
stable
internal external
market
rational goal
like to win, fast
distance
safety
expedience
22. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 22
what if your group is more in corporate mode?
dynamic
stable
internal external
hierarchy
internal process
like to maximize
23. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 23
hierarchy
“We follow the leader” dynamic
stable
internal external
hierarchy
internal process
like to maximize
safety
expedience
24. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 24
what if your group is more in tribal mode?
dynamic
stable
internal external
clan
human relations
like to nurture
25. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 25
clan
“Nobody really understands us
the way we do”
dynamic
stable
internal external
clan
human relations
like to nurture
similarity
distance
experience
26. DEBIASING DESIGN DECISIONS – NATACHA HENNOCQ 26
natacha hennocq
@nattchah
The Bias Bingo is a work in progress