The aims of the presentation are to: - Present what leading analysts say on trends in 2015 - Outline what new skills will be required in 2015+ - Suggest some market niches for growth with focus on IT market.

1. Committee on IT industry Monitoring
Analysts on trends
in 2015
Natalia Berdyeva
Committee Coordinator (from IBM),
http://www.apkit.ru/committees/monitoring/
Market Development and Insights Leader,
IBM RussiaCIS
December 2, 2014

2. Committee on IT industry Monitoring
Aims
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 Present what leading analysts say on trends in 2015
 Outline what new skills will be required in 2015+
 Suggest some market niches for growth

3. Committee on IT industry Monitoring
We are entering a new era of IT - Digital – explosion of innovative value-added
solutions built on the foundation of Cloud, Analytics, Mobility, Social
2015
Today
What Who
Digital capabilities that
win, serve and retain
customers
Cloud, Analytics, Mobility, Social as
foundation
Cloud, Analytics,
Mobility, Social
CEO,
CDO,
CIO? The CIO is the
new CDO? …
CIO, CDO, CEO …
The twin sister of the digitization of everything is the mobilization of everything.
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4. Committee on IT industry Monitoring
What means Digital? New types of clients and business models
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Your clients are not only people, companies but also things
We do not distinguish clients by segments, we provide an
individual approach to each client. A good example -
individualized pharmaceuticals based on human genome
Fundamentally new business models, new
services are created
Sensors, 3D printing, robots, intelligent machines, the
Internet of things are “common" technologies ...

5. Committee on IT industry Monitoring
What means Digital? Some compelling numbers
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Only 7% of enterprises surveyed had an organization in place to enable the use of
mobile to transform customer experiences throughout the entire
business, and at the most, we expect to see 25% of companies do so in 2015
(Forbes/Forrester)
38% of IT spend is outside of IT already, with a disproportionate amount
in digital (Gartner)
39% of CEOs believe that they personally set digital strategy for
their firms, but only 26% of other executives believe their CEO
actually owns digital strategy (Forbes/Forrester)
Source: Forbes/Forrester, “Forrester: Top IT Predictions for 2015”, 11/24/2014,
http://www.forbes.com/sites/gilpress/2014/11/24/forrester-top-it-predictions-for-2015/4 ; Gartner Says Digital Business Economy is
Resulting in Every Business Unit Becoming a Technology Startup, October 2014, http://www.gartner.com/newsroom/id/2865519

6. Committee on IT industry Monitoring
Gartner Top 10 Predictions 2015,
shift in the age old relationships between man & machine due to the
emergence of digital business
1.By 2018, digital business will require 50%
less business process workers and 500 percent
more key digital business jobs, compared with
traditional models.
2.By 2017, a significant disruptive digital
business will be launched that was conceived
by a computer algorithm.
3.By 2018, the total cost of ownership for
business operations will be reduced by 30
percent through smart machines and
industrialized services.
4.By 2020, developed world life expectancy
will increase by 0.5 years due to widespread
adoption of wireless health monitoring
technology.
5.By year-end 2016, more than $2 billion in
online shopping will be performed
exclusively by mobile digital assistants.
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6. By 2017, U.S. customers' mobile engagement
behavior will drive mobile commerce
revenue in the U.S. to 50% of U.S. digital
commerce revenue.
7. By 2017, 70% of successful digital business
models will rely on deliberately unstable
processes designed to shift as customer
needs shift.
8. By 2017, 50% of consumer product
investments will be redirected to customer
experience innovations.
9. By 2017, nearly 20% of durable goods e-tailers
will use 3D printing (3DP) to create
personalized product offerings.
10. By 2020, retail businesses that utilize
targeted messaging in combination
with internal positioning systems (IPS)
will see a 5% increase in sales.
Source: Gartner Reveals Top Predictions for IT Organizations and Users for 2015 and Beyond,
October 2014, http://www.gartner.com/newsroom/id/2866617

7. Committee on IT industry Monitoring
IDC Top 10 Predictions 2015
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Accelerating Innovation on the 3rd Platform
We enter the most critical period yet in the 3rd Platform (cloud, mobile, social
and big data) era: the "Innovation Stage". The next stage will be defined by
an explosion of innovation and value creation on top
of the 3rd Platform's foundation and a NEW wave of core
technologies - "Innovation Accelerators" - that radically
extend its capabilities and applications.
*IDC will present more details on December 2, 2014
Source: IDC Predictions 2015,
http://www.idc.com/research/Predictions15/index.jsp;jsessionid=57708AE28A84262F0BBC831616F7DD3F

8. Committee on IT industry Monitoring
Hottest Skills in Digital Business
Today: In ~ 3 years In ~ 7 years
• Mobile
• User Experience
• Data sciences
• Integration
Specialists
• Digital Business
Architects
• Regulatory
Analysts
• Risk
Professionals
• Smart Machines
(including the
Internet of
Things)
• Robotics
• Automated
Judgment
• Ethics
Source: Gartner Says Digital Business Economy is Resulting in Every Business Unit Becoming a Technology
Startup, October 2014, http://www.gartner.com/newsroom/id/2865519
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9. Committee on IT industry Monitoring
Chief Data Officer (CDO)
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1 main priority: leverage data to drive business value
5 areas to turn data into $
Source: IBM on CDO http://www-935.ibm.com/services/c-suite/cdo/

10. Committee on IT industry Monitoring
CIO, Chief Data Officer, Chief Digital Officer …
CIO + CDO
CIO = CDO
Digital, Data …
• Has business, technical and people management skills
• Understands company & clients technologies
• Focused on use of data
• Takes care of security, cybersecurity
• Creates new revenue streams through digital services
1
2
3
4
5
Many opinions, what matters is that he/she:
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11. Committee on IT industry Monitoring
Where to innovate? As one suggestion, consider what experts say on
market niches with the best growth perspectives (1/2)
TOP-20 market niches with the greatest prospects for earnings in the next 5-10 years
Rank Market Short description
1 Mobile Payments Technologies and applications to use your smartphone as a
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mean of payments
2 Internet of Things Set of technologies that exclude human from participation in
repetitive operations
3 Big Data Search for hidden relationships in the information ocean
4 Massive online courses Education, including higher education, in an online format
5 Delivery Services Online sale of food products
6 Wearable gadgets Smart watches, sunglasses, bracelets and other devices
7 3D printing Stereolithography technologies, layered fusing, selective laser
sintering and 3D-print
8 Robots Personal drones, industrial robots, household appliances
9 Fuel cells and batteries New, more powerful sources of power supplies
10 Commercial real estate in the
regions
Quality shopping centers, offices, warehouses in cities with
populations of less than 1 million people
Source: “General Director” Journal, “20 рыночных ниш, в которых можно заработать в ближайшие 5–10 лет”,
October 2014, http://www.gd.ru/20-rynochnyh-nish/

12. Committee on IT industry Monitoring
Where to innovate? As one suggestion, consider what experts say on
market niches with the best growth perspectives (2/2)
TOP-20 market niches with the greatest prospects for earnings in the next 5-10 years
Rank Market Short description
11 Smart materials Fabrics, coatings and materials with special properties
12 Automotive components Manufacture of components for cars
13 Health Private clinics, treatment based on the human genome
14 Recycling Management system of household and industrial waste
15 Alternative private energy Rejection of grid electricity in favor of small generation
16 Space Satellite images, satellite development
17 Accompanying the elderly Internet projects, mutual aid services, exoskeletons
18 Business franchise Shops like Pozitronica, Masterfibre, Mail Boxes express
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delivery, Mr. Doors, Four Eyes
19 Agriculture Production of feed and soybean, cereal grains (wheat) and
dairy farming
20 Exploration, "green" projects in
the mineral resources
Exploration, greenfield-projects for the production of
hydrocarbons and precious metals
Source: “General Director” Journal, “20 рыночных ниш, в которых можно заработать в ближайшие 5–10 лет”,
October 2014, http://www.gd.ru/20-rynochnyh-nish/

13. Committee on IT industry Monitoring
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Thank you
Natalia Berdyeva,
Committee Coordinator (from IBM),
http://www.apkit.ru/committees/monitoring/
Market Development and Insights Leader,
IBM RussiaCIS
Tel (mobile): + 7 (985) 761 59 74,
e-mail: Natalia.Berdyeva@ru.ibm.com
https://www.linkedin.com/pub/natalia-berdyeva/6/970/35

14. Committee on IT industry Monitoring
Annex
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15. Committee on IT industry Monitoring
Some definitions
• Digital business is the creation of new business designs by blurring the digital and physical worlds.
Digital business promises to usher in an unprecedented convergence of people, business, and things
that disrupts existing business models. With more than seven billion people and businesses, and at least
35 billion devices, communicating, transacting, and even negotiating with each other, a new world
comes into being: the world of digital business. Gartner's digital business research examines what is
driving this convergence and how IT leaders can take their place among the digital leaders of the future.
http://www.gartner.com/technology/research/digital-business/
• The Chief Data Officer The Chief Data Officer is a business leader who creates and executes data and
analytics strategies to drive business value. The role is responsible for defining, developing and
implementing the strategy and methods by which the organization acquires, manages, analyzes and
governs data. It also carries the strategic responsibility to drive the identification of new business
opportunities through more effective and creative use of data.
http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03607usen/GBE03607USEN.PDF
Other useful links:
• Коммерсант, Интервью с И. Агамирзяном, РВК. «Производство превращается в
принтер»”, October 2014, http://www.kommersant.ru/doc/2612763
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