1. Natalie Kyriacou
Director
Connecting People with Nature

2. My Green World is a platform for the public to link with charitable
causes; revolutionizing the way that the international community
connects with wildlife, environmental, animal welfare and
development issues.
Mobile
App
Volunteer
Program
16 Partner
charities

3. Mobile Game
Application
Official Launch:
May, 2015

4. The Problem
Current models of mobile game applications are focused on destruction and demolition or
have a strong zoo focus, glamourising animals as pets and wildlife in captivity. Users
spend hours each day playing games with no actual value, so why not give them a game with
charitable and educational values?

5. The Solution: Gamifying Wildlife Conservation
Each action a user takes actually happens in REAL LIFE!
MIKO THE ORANGUTAN BORNEO ORANGUTAN SURVIVAL FOUNDATION

6. Accommodation
Meals
Country information
Transport
24 hour support
Certificates
International
volunteer
program
Volunteers
sent to
partner
charity bases
Unique
hands-on
experiences
with nature
Volun-Tourism
Weekly revenue:
$80 per volunteer, per week

7. VOLUNTEER TOURISMThe amalgamation of tourism and volunteering has been a growing phenomenon in the global tourism market. This niche travel segment
blends together the desire “to do good” with the highlights of an exotic location. More than just a vacation, voluntourism, as
it often called, comprises over 2 million participants a year, hundreds of participating charitable organizations, thousands of
travel operators, and involves almost every country around the globe.
Based on industry research the following trends and success factors were indentified for the industry:
• Duration and flexibility of stays, i.e. shorter durations versus longer durations.
• The number of volunteers is projected to increase, as various generations (Baby Boomers, Gen-Xers and Millennials) seek a deeper
meaning in their vacations.
• Responsible travel and ethical standards are increasingly becoming more important as many companies are doing more harm then
good.
• There is more scrutiny on the disbursements of volunteer money. There is a continued need for transparency to avoid
exploitation.
• Volunteer travelers tend to be 53% Female and 47% Male.
• Age Segments: Less than 18 (12%); 20-40 year olds (33%); 41-60 year olds (34%).
7
Most Popular Volunteer Projects
Working with Children: 15.27%
Education: 15.27%
Environmental Protection: 13.99%
Wild Life Recovery: 10.18%
Economic Projects: 10.18%
Clean Water Projects: 7.89%
Most Popular Volunteer Itineraries
South America
East Africa
India/South Asia
Central America
Southern Africa
Southeast Asia

8. The Market
Over 75 Billion
apps downloaded in
Apple store
1.6 Million
people
volunteer
abroad every
year
Total giving to
charities in
2013: $335.17
bn
Environmental
and wildlife
charities:
$9.72 bn
growth in 2013

9. Growth: Mobile App
90% of game
revenue: Free
Apps!
Top ten grossing
iOS apps: Games
Average revenue
per download in
Australia: $4.22
Downloads per
app:
51, 613
2015 forecasted
revenue for our
app: $412,581

10. Blog: Revenue
from ADS
Volunteer
Program:
Cost-based
model
APP: Freemium
Revenue Model
Revenue Models

11. Our Charities:
Collective reach
of 2.6 million
Engagement
IN THE MEDIA
• “Melbourne Campaigner,
Natalie Kyriacou heads to Zoo
of Death”
• “My Green World Director,
Natalie Kyriacou on wildlife
crime”
• “The Palm Oil Dilemma” by
Natalie Kyriacou
Wikipedia
Celebrity
Ambassador
National
Finalist: Global
Student
Entrepreneur
Awards
Joy FM Radio Station
Triple M Radio Station
Advertised on 20 websites
Online blog and public speaking
2500 Facebook LIKES
2.6 million reach

12. The Team
Rob Hanley
Travel Coordinator &
Social Media Expert.
Natalie Kyriacou
Director
Will Mountain
Director of
Business
Operations

13. What We Are Looking For...
• Mentorship
• Investment
• Knowledge
• Awareness
• Guidance

14. www.mygreenworld.org