A presentation on Dan Pink's A Whole New Mind and Drive given to students at the University of Nebraska-Lincoln Raikes School of Computer Science and Management.

1. A Whole New MindDrive!By Dan Pink Nate Lowry March 4, 2010

2. A Whole New MindMoving from the Information Age to the Conceptual Age

3. A Tale of Two Brains

4. Responses Functional MRI (fMRI) Pictures of facial expressions Matching Right brain “reads” faces Indoor/Outdoor distinction

5. Language Arabic and Hebrew – Right Brain Written Right-to-Left Often only in consonants Fill in the vowels “stmp n thbg” “stomp on the bug” “stamp in the bag”

6. Balance Is Key Left only Spock Like Chilly No Emotion Right only Weepy Hysterical Nothing really works

7. Knowledge Workers You Learning in school Not physical strength or manual skill Excel in Left-brain skills No longer enough Need Right-brain skills to get ahead

8. Reasons For Change Abundance Walmart, choosing a trash can Asia Estimated $136b in wages offshored by 2015 Automation Robots. Beep BeepBoop Beep Boop

9. Changes

10. Changes

11. Changes

12. Changes

13. What do we do? Master High Concept Create artistic and motional beauty Detect patterns and opportunities Craft a satisfying narrative Combine seemingly unrelated ideas into a novel invention High Touch Ability to empathize Understand the subtleties of human interaction Find Joy in one’s self and elicit it in others Stretch beyond the quotidian In pursuit of purpose and meaning EQ – Emotional Quotient

14. Six Apptitudes

15. Design Jeffery S. Raikes School of Computer Science and Management Jeffery S. Raikes School of Computer Science and Management Jeffery S. Raikes School of Computer Science and Management Courier New Times New Roman Arial Answers: 1-b, 2-c, 3-a

16. Design - Tips Keep a design notebook Write down or draw good designs you see Figure out why they are good Do the same for bad designs

17. Story Remember the test with pictures earlier? Story Remember how many $$$ will be lost to Asia? Fact Stories are patterns of logical experiences

18. Story - Books, Storybooks Read Robert McKee’s book Story: Substance, Structure, Style, and The Principles of Screenwriting Read Scott McCloud’s book Understanding Comics: The Invisible Art

19. For You To Do Write a Mini-Saga 50 words No more No less

20. Symphony

21. Symphony - Negative Space

22. Symphony – More Negative Space

23. Symphony - Listening Listen to great symphonies Met Einstein at a party Didn’t know about music Works from Bing Crosby to Mozart Did you start learning maths with calculus? Start with “easy” things, even songs Work toward more complex pieces

24. For You To Do Draw! Don’t think of the logical thing you are drawing See the lines, shapes, connections

25. Empathy Put yourself in someone else’s shoes Smile!

26. Play Video games America’s Army

27. Play - Humor Mr. Smith: “Hey, are you using your lawn mower this afternoon?” Mr. Jones: “Uh, yes I am” Mr. Smith: “Oh well, can I borrow it when you’re done?” “Great. Then you won’t be using your golf clubs. Can I borrow them?” “Oops!” as he steps on a rake that nearly hits him in the face “The birds are always eating my grass seed.”

28. Play - Humor Laughter Clubs Cartoon Caption Game

29. Meaning Read Victor Frankl’s Man’s Search for Meaning Labyrinths Distract the left brain

30. Recap Abundance Does it satisfy nonmaterial desires? Asia Can someone overseas do it cheaper? Automation Can a computer do it faster?

31. Recap

32. Drive!The Surprising Truth About What Motivates Us

33. Three Kinds of Drive Biological Food Water Sex Rewards & Punishments Carrot Stick “The performance of the task provided intrinsic reward”

34. Open Source Example Example of Motivation 3.0 Unpaid workers Many traditional companies’ IT infrastructure Linux Wikipedia vs. Encarta

35. Human Behavior Tough to explain Economics example $10 split Clarinet practice example No $$$ (Motivation 2.0) No mate (Motivation 1.0) Why do people take lower-paying jobs? Office Space

36. Vocation Vacations Pay to work at another job Chef Running a bike shop Animal shelter “Sound Guy” Carpenter

37. Monitoring Don’t people need to be monitored to work? NO! 18M “non-employer businesses” in America No paid employees No one to manage or motivate

38. Carrots & Sticks People need baseline rewards Need to pay the bills Less anxiety What about this type of motivation? Motivation 2.0

39. Tom Sawyer Whitewash that fence! Work -> Fun Taxi driver vs. road-trip Fun -> Work

40. Negative Effects If-Then Rewards “If you do this, then I’ll give you that” Actually lowers interest and motivation

41. Creativity – Candle Problem

42. Ethical Effects Pay-per-job or Pay-per-hour Over-charging hours Cheating customers Increased risk-taking

43. Other Problems With Rewards It can become an addiction The imply that the task is boring, undesirable Think about how casinos use them Cheap food, comps People work to the reward, no further

44. The Seven Deadly Flaws They can extinguish intrinsic motivation They can diminish performance They can crush creativity They can crown out good behavior They can encourage cheating, shortcuts, and unethical behavior They can become addictive They can foster short-term thinking.

45. …But Sometimes they do work Very simple tasks Racing down an obvious path Tasks with “even rudimentary cognitive skill” Rewards hurt performance Vs.

46. When You Have To Use Carrots Offer a rational for why the task is necessary Acknowledge that the task is boring Allow people to complete the task their own way

47. Using The Right Carrots Unexpected After the task is complete “Now, that” Vs. “If, then” Use nontangible rewards Provide useful information and feedback People want to know how they are doing

48. Type I – Type X

49. Type I – Type X

50. Distinctions Type I behavior is made, not born Type I’s almost always outperform Type X’s Type I’s don’t ignore money and recognition Type I behavior is a renewable resource Type I = The Sun, burns Type 2 = Coal, burns out Type I behavior promotes greater physical and mental well-being

51. The Three Elements Autonomy Mastery Purpose

52. Autonomy Human Nature Children The Four Essentials Tasks – Google’s 20% time Time – When’s your best time to work? Technique – Zappos interview $2k to leave Team – Who do you want to work with?

53. Mastery Use Goldilocks Tasks Not too tough Not too easy Three Laws Mindset – Set goals for learning, not performance Use setbacks as guideposts Pain – Work, work, work, Including the mundane Asymptote – You never actually “master” anything

54. Flow Define it?

55. Purpose TOMS Shoes Employee budgets for charitable giving

56. Recap Motivation What Science Knows != What Business Does Carrot & Stick Doesn’t Work Encourage Type I Behavior Autonomy Mastery Purpose

57. Activity Time

58. Online Assesment Well actually…

59. Activity Summarize your life in one sentence Samples (9th Graders) She changed the way kids feel about going to the doctors and dentist. He made the NFL and gave money for children’s athletics throughout the USA. His life was lived to the fullest and he had no regrets. Her behind-the-scenes management made the shows the best Broadway has ever seen. He saved lives every day with a scalpel. She changed the world in subtle ways. Samples (Grownups) Abraham Lincoln – He preserved the union and freed the slaves FDR – He lifted us out of a great depression and helped us win a world war

60. Activity Make your own cheesy motivational poster http://wigflip.com/automotivator/

61. Activity Get a notecard Front: What gets you up in the morning? Back: What keeps you up at night?

62. Thanks