2. My name is Nathaniel Michaelis and I am an
avid sports fan that primarily focuses on
basketball and the NBA. That is what lead me to
choose my current degree program Sports
Marketing and Media. My background has
always been sports, at a really young age, my
dad seared the love of sports into me and since
then I have always loved playing and watching.
My future goals are to work in the NBA , more
speci
fi
cally the Chicago Bulls, and I hope with
this class I will be able to start growing my
personal brand.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles
:
• Mobil Strategist
• College Level Coac
h
• Marketing Directo
r
BRAND ARCHETYPE - My
archetype was the Hero Brand,
and that allows me to work harder
than people in my
fi
eld because
the hero brand is fueled by
discipline and I use a disciplined
work style to achieve what I need
to in my
fi
eld.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Natalie Huddleston
Outreach Plan
:
• I have been in contact with HR, my plan is to continue
communication
.
• My initial communication will come from business
emails
.
• After initial communication I will follow up weekly.
PROFILE
PICTURE [Executive director HR] at
[Chicago Bulls]
Alvin Brooks III
Outreach Plan
:
• I have been building a relationship with Alvin Brooks
over the last few months
.
• I communicate with Coach Brooks, through Text and
personal phone calls
.
• I built up a personal relationship with Coach Brooks and
follow up on holidays and every few months. Especially
during the college basketball season.
PROFILE
PICTURE [Assistant Coach] at [Baylor
Mens Basketball]
Andre Coleman
Outreach Plan
:
• I will develop a personal relationship that will allow me
to gain knowledge
.
• I have Coach Colemans personal info and can
communicate through text and calls
.
• I will continue to reach out to him for holidays and
month to month to keep in contact.
PROFILE
PICTURE [WR Coach] at [University of
Texas]
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I will get an entry level Sports Marketing Jo
b
‣ I plan to get an entry level job in Sports
Marketing no later than 6 months after I
graduate from Full Sail
.
Mid Term: (2023-2025
)
• Build my brand and move up in whatever company I
am with
.
‣ Over this two year span I would like to move at
least 2-3 positions up in whatever company I
am working for. I believe that with the help of
The Hero Archetype that this will be very
doable
.
Long Term: (2030
)
• I would like to be at the top with the company that I
am with, or own my own Sports Marketing Compan
y
‣ By 2030 I would like to be an executive or vice
president, or own my own Sports Marketing
company that provides services to Chicago.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Inventory Control
SOFT
HARD
/ Expert
Cash Flow Management / Adept /
Ability to Read a Room Adept /
Flexibility Adept /
Coding
SOFT
HARD
Novice /
Sales Novice
Listening Adept
Social Skills Expert
7. I will help Chicago Bulls create partnerships
by effectively marketing new brand ideas.
PROMISE
8. CREDENTIALS
Work Experience
:
• Inside Sales/Customer Relations ISI
• CEO of Gladiator Basketball
Education:
• High School Diploma
• Sports Marketing and Media BS/ Full Sail University
Awards:
• Volunteer Coach at 5 Star Sports
.
• Current invitee of NSCS
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Tim Hallam
Industry Experience
:
• Chicago Bulls Executive of Marketing
Education
:
• Education experience goes here
Leadership Experience
:
• Public Relation
s
• Worked with Michael Jordan
Skills and Pro
fi
ciencies
:
• Communicatio
n
• Fan involvement
• Public Relations
Nate Michaelis
Overall Online Presence
:
• Tim Hallam has been with the Bulls for a long time, has
no linked pro
fi
le and is very hard to
fi
nd onlin
e
HEADSHOT HEADSHOT
Industry Experience
:
• Marketing and website builder for
Gladiator Basketball
Education
:
• Sports Marketing and Media BS
Leadership Experience
:
• Leadership experience goes her
e
• Leadership experience goes here
Skills and Pro
fi
ciencies
:
• Cash Flow Management
• Inside Sale
s
• Ability to Lead
Overall Online Presence
:
• Online Presence is average, poor Linkedin pro
fi
le, and
minimal work online
.
• Grade: Superior
10. COMPETITION
Alvin Brooks III
Noteworthy Experience
:
• National Champion/ Baylor
• Head and Assistant coach at multiple colleges
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience
:
• Head and Assistant coach Baylor
University
Educatison
:
• Idaho State
Skills and Pro
fi
ciencies
:
• Discipline
• Leadershi
p
• Communication
Overall Online Presence
:
• Alvin Brooks III, like his father is a well known college
coach. He beat his father in the March Madness
tournament in 202
0
Industry Experience
:
• 5 Star Sports coach
Education
:
• IHSA Certi
fi
ed
Leadership Experience
:
• Completed IHSA certi
fi
cation
• Completed First Aid Certi
fi
cation
Skills and Pro
fi
ciencies
:
• Leadershi
p
• Communicatio
n
• Knowledge
Overall Online Presence
:
• I have coached youth sports for a few years and have
become the CEO of Gladiator Basketball.Which is a
travel basketball program created by a business partner
and myself
.
11. BRAND POSITION
For Chicago Bulls, I will use discipline to help
create marketing partnerships and help continue
to provide fans with the best experience that they
have ever had. I will do this by working closely
with the current team and using my teamwork
skills to build your brand even bigger.
HELPING YOU EXCEL
12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Sports Marketing Conference
‣ October 20-22 | Charlotte, N
C
• Chicago Bulls Job Fair
‣ January 7th| United Center
• Sports Marketing and entertainment Conferenc
e
‣ Feb. 2-6 | Orlando, Florida
Digital Marketing
• Primary Content: I would like to publish a blog and start a
podcast
.
• Primary Tools: I will utilize Facebook, Twitter, TikTok
.
• Website: I would like to put my marketing skills, leadership
skills, and work that I have created to add more content to my
website.
Picture of You
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13. PROFESSIONAL DEVELOPMENT
Mentor
• Alvin Brooks and Andre Coleman. I have already
established a personal relationship with them.
Formal Education
• Sports Marketing and Media BS
Technical Skills
• Create a Chicago Bulls Podcast Feb-202
2
• Create and update personal blog. ASA
P
• Create and publish a marketing website ASAP
Soft Skills
• Become a better listener ASAP
• Work on
fl
exibility skills. ASAP
• Continue to build my communication skills by
connecting with peers. ASAP
14. Nate Michaelis
You know [Lack of Partnership]? Well, what I do is
[use discipline to execute solid plans to communicate with business]. In fact,
[I have created multiple successful partnerships with small sports
companies in the last year].
“
Picture of You
Goes Here
