PIO Network training (ppt upload)

5. Why is “Social Media” so Important?

6. We’re talking , publishing , and telling the story with or without you.

7. Surprise! You don’t control the conversation anymore. You don’t control the conversation anymore.

10. Who is Nate Ritter? http://blog.perfectspace.com

16. Wait. What are Hashtags?

17. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled

18. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery

19. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery Too much too fast

20. Wait. What are Hashtags? (the story) (the story) October 22nd, 2007 Wildfires in San Diego uncontrolled 3 blog posts re: resources and satellite imagery Too much too fast Enter Twitter

21. Wait. What are Hashtags? (the story) (the story) Started with prefix

22. Wait. What are Hashtags? (the story) (the story) Started with prefix Encouraged to use hashtags by Chris Messina

23. Wait. What are Hashtags? (the story) (the story) Created hotline using GrandCentral.com

24. Wait. What are Hashtags? (the story) (the story) People told people ...

25. Wait. What are Hashtags? (the story) (the story) ... who told more people

26. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont

27. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont to Florida

28. Wait. What are Hashtags? (the story) (the story) ... who told more people From Vermont to Florida to India

29. Wait. What are Hashtags? (the story) (the story) Hashtags, in this case, enabled searchability for anything related to the San Diego Fires. #sandiegofire

31. But, what happened?

32. Why Am I Standing Here? November, 2007 - San Diego, BarCamp

33. Why Am I Standing Here? December, 2007 - San Francisco, Net Squared

35. Yea? So what? ...

36. The attention economy has changed things...

38. If you give me valuable , reliable , timely information, I’ll pay attention to you.

39. Traditional Media: valuable (job is to sell news) reliable timely (verification process slows it down) (verification process slows it down) (verification process slows it down) (verification process slows it down)

40. Government Publishing: valuable reliable timely timely timely timely

41. Educational Publishing: valuable reliable timely timely timely timely

42. Citizen Publishing: valuable reliable timely timely timely timely

43. We’re listening to each other

44. What do you do now?

45. Listen (We’re talking to you) (We’re talking to you)

46. Respond

47. Fix the problem

48. Does this really work?

50. So “Social Media” is important

51. Major tools and websites (Specifically in times of emergencies) ... the “listening” part ... the “listening” part ... the “listening” part ... the “listening” part

52. Twitter.com http://search.twitter.com

53. Flickr.com

54. Facebook.com

55. YouTube.com

56. Qik.com Demo: http://www.youtube.com/watch?v=pv_sqTnQ1Dk

57. maps.google.com

58. CrisisWire.com

59. Major tools and websites (Not necessarily perfect for crises, but good to know) ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing ... some for listening, some for responding/publishing

60. news.google.com

61. blogsearch.google.com

62. Delicious.com

63. Wikipedia.com

64. PBwiki.com

65. Wordpress.com

68. The foundation of usefulness...

69. RSS (Real Simple Syndication) (Real Simple Syndication)

74. So, what do you do now?

75. Change this...

76. Government Publishing: valuable reliable timely timely timely timely

77. Government Publishing: valuable reliable timely timely timely timely

78. How?

79. Government Publishing: valuable (pertinent info for specific areas) reliable (obviously, it will be) timely (quicker and more often) (quicker and more often) (quicker and more often) (quicker and more often)

84. My turn to listen and respond Creative Commons : Attribution-Noncommercial-Share Alike 3.0 Unported licensed