Is what the mobile app for your business
should be
instant. affordable. stunning. Intuitive. native

More People Access Digital Content Via
Phones Than On PC
In India people spend almost
162
minutes on mobile screen as
compared to 96 minutes on
TV or 95 minutes on laptop or
PC.
30%
Of 5.2 billion mobile phone
users were using smart
phones in 2013.
Number of smartphone users
have increased to
1.76
Billion by 2014 year end.

 People carry their smart
phones everywhere and all
the time, so they are
connected with the world
always.
 To reach the Mobile
consumer you need to be
present on their smart
phones
Mobiles Are Personal

It is estimated that by 2015, about 9 billion apps will be downloaded in India, more than 5 times the number of
apps downloaded in 2012 (1.56 billion) at a CAGR of 75%. Also revenues from paid apps are estimated to exceed
15 billion in 2015, up from 9 billion in 2014. We expect this growth to be driven by the increased app usage on
smartphones. According to industry estimates, India is ranked 3rd in the number of apps downloads globally. We
expect that this trend will continue into 2015, and a bulk of the app downloads will be driven by the urban
youth.
Mobile Apps Are Necessary For
Your Marketing Strategy
Source: InMobi: The state of mobile app downloads – Q3, 2014.
More than half of the app users in
India are between 18 and 24 years
and a further 29% between 25 and
35.
45%
of these users reside in the top 4
metros.*
*Source: The rise of India as an App superpower. Vserv.mobi,
March 28, 2013.
In terms of app usage, a study
reveals that Indians on an average
spend
3hrs & 18mins
On their smartphones and one-
third of this time is spent using
apps.*
*Source: Performance shapes smartphone behaviour. Ericsson
Consumer Insights, July, 2014.

Businesses Ready For Tomorrow Are Going Mobile Today
Mobile is not the future,
it is the now.
Meet your customers in
the environment of their choice,
not where it's convenient
for you.
“
“
−Cyndie Shaffstall, Spider Trainers
Consumer spend almost 162 minutes on the
mobile screen as compared to 96 minutes on
TV & 95 minutes on laptop/PC.
Number of smartphone users have increased
to 1.76 billion by 2014 year end.
Mobile web usage continues to rise rapidly
from 14% to 25% of total web usage in 2013-
2014.
80% of the internet users own a smartphone

Google Is Indexing Apps, Impacting Search Results
Google search has been giving you leads popping your business up in search for ages
now. It’s making it easier now by answering customer queries, fetching content from
apps.
Yes! Google search results will also include app listings from Google Play wherever
relevant and will also allow search Within apps initially. Google is bringing the search
world closer by getting together apps and web enabling users to get the right
information at the right time .
You can search for a movie,
book show or place and learn
about it by using Google
search in one of your
favourite apps.
Get the right app for all your
needs. For example if you
want to learn to play guitar,
you can search on Google for
apps that offer tutorials on
learning how to play a guitar.

Marketers Agree On The Mobile Advantage
• The convenience of always being within
arm’s reach means that it’s often the first
channel consumers choose on which to
engage with a brand, with many viewing it as
one of the most important elements aiding
the purchase decision.
• Most companies are moving in the right
direction as the development of mobile
strategy as a key channel and its role in
supporting the entire customer journey.
51%
47%
51%
52%
49%
40%
44%
42%
29%
27%
27%
28%
22%
24%
20%
26%
14%
18%
8%
8%
Measuring user
engagement & ROI
Personalization
Optimization (i.e. A/B testing)
Mobile messaging (SMS, Push
Notification, responsive email)
Cross channel tracking/ visitor
stitching (identifying same user across
desktop/ app as single user)
QR Codes
Mobile solution to assist sales
staff (field enablement)
Location technology (GPS,
beacons, geo-fencing)
In-store display mobile apps/
POS mobile apps
NFC (Near Field
Communication)
Source: Econsultancy, April 2015

7 Reasons Why You Must Capitalize With A Mobile App
For Your Business Now
A seamless
consumer
experience
Google and Apple’s app store with
least speed requirements. This
ensure that user will get an instant
and smooth experience from
applications that will boost
engagement and positively affect
your business. If your business does
not have a mobile optimized
website, apps are the best way to
reach your customers.
It is an extension
of your brand
It showcases everything about your
business, product and services. It is
more like an union of mini
billboard, PR, advertising and a
salesman into one that your
customer can access on his
smartphone 24X7.
Increase brand
awareness and
recognition
A mobile app is like a blank
billboard sign that you can use to
promote your brand. You can make
it stylish, formal, functional,
shocking or informative to establish
a connect with your customers. An
app also increases exposure and
engagement around your brand by
nearly 10 times.
Be unique, unlike
your competitors
Since a lot of small and mid-size
business houses still do not have
mobile apps for their businesses, it
will be a great opportunity for your
business to head start the trend
and be ahead of the competition.

Pace up engagement
around your brand
Studies reveal that more than 83%
smartphone users begin their day by
checking their phone and using an app.
This opens the door to engage your
consumers in real-time, using location
and complete profile information. Social
sharing functions further create a direct
link between fans and their own
networks opening up a wide spectrum
of referral marketing for your brand,
creating consumer loyalty via sincere
connections.
Your very own digital
space
You can club all the various online
platforms at a single place and give it to
your customers as an app. This can be
your Website, Blog, Facebook. Twitter,
Instagram, YouTube, Vimeo, Podcast or
some other digital platform. Your
customer can use the app to interact
with you. This in turn increases the
possibility of customer engagement
manifold.
7 Reasons Why You Must Capitalize With A Mobile App
For Your Business Now

Most Importantly Make it Personal
Instant and excellent
customer support
Customer is the king of any business, and a
mobile app can help you understand the
route your business is taking. Customers
who frequently use a mobile app are also
actively involved in the process of
feedback, positive or negative, it can help
you devise policies to strengthen your
business. The app also enables your
customers to get in touch with you all the
time with their queries. These queries can
be answered in a shorter turn-around
time, making your customer feel even
more special and cared for.

Retail apps / Catalogue
An app will change the way you interact with your customers

A Mobile App Will Increase Revenue From Your Customers
Gaining instant brand recognition in any industry is
difficult especially when you are running on tight
marketing budget.
Mobile marketing comes handy in such a situation. As a
businessman , you can maximize your operating
expenses by investing in strategies that will help you
motivate your existing customers to dine with you more
often.
Sharing information about your store with your
customers on a regular basis keeps you and your great
deals on the top of mind for your customers.
An app helps new customers find you, appreciate you,
your products and shopping with you faster as
compared to a place which is NOT on their phone.
Better
Brand
Recognition

Getting new customers is easier than retaining them,
particularly if they bore easily, forget easily or go to the
place they have heard of recently instead of coming
back
But an effective mobile marketing strategy can bolster
your business by improving customer retention in a
short span. According to the Godwin Group report,
customers are 5 times more likely to respond to a
mobile ad than print campaign.
Creating clear, concise and effective messages can thus
help you promote your brand effectively. That summer
sale, Happy hours, new collection can now be a push
notification. Offers and deals as well as special
promotions can keep bringing your customers back for
more
Enhanced
Customer
Retention
A Mobile App Will Increase Revenue From Your Customers

Since 80% users carry a mobile phone wherever
they go, you can reach your customers and
prospective customers quickly, easily and FREE.
News sources report that 18% consumers notice
mobile ads by brands that have quality, interactive
messaging. So that rich media banner and mouth
watering virtual pastry landing on the mobile
screen will definitely be a big draw.
A constant review and update of your mobile
marketing strategy will not just help you improve
your outreach plans but will also keep you ahead
of your competitors.
Faster way
to connect
with your
Consumer
A Mobile App Will Increase Revenue From Your Customers

Instant, Affordable,
Stunning, Intuitive App

How are you reaching your customers currently?
- Whats App, SMS and calls to existing customers.
But each message costs and its just text. Your
product does not seem the same without the
interesting picture.
- Social Media: for new customers but facebook
has become expensive and there is no ROI
without media spends.
- Leaflets and newspaper inserts: cost cost cost
and product pictures on pink paper is not excatly
the best.
- Product Aggregators- these are great but more
clutter and your existing customers have many
options here.
Website,
Social
Media
WhatsApp,
SMS
Product
Aggregators

Your App packs features that are built for your
success.
• Intuitive, beautiful, instant and affordable to make as well as maintain.
• Built Rich media display so that you can share your products as they look –
interesting!
• Unlimited screens.
• Ads notifications and promotions. Unlimited and free. You can woo your
customers on mobile in one simple promo.
• Native apps are best every one knows that, consumers do too, eats less data and
is available off line too.
• CMS panel for unlimited updates, pictures, deals, combos. Every thing that will
keep customers coming back for more
• Social custom API’s so that your Facebook, Twitter, Instagram and other digital
properties can be present on your app
• Scheduler integrated. So that you don’t have to wake up at 6 in the morning to
announce your deals.
• Superior data interaction, full hosting and automatic back ups.
• Available across all form factors so create an app at one go for Android, IOS, Ipads
and tablets
• Google Indexed – YES! So you pop up in mobile search

Your App
Splash screen, the first
screen your user sees
when your application is
loading
Side drawer with
list of options to
explore
Top banner with
image scroll
view.
Here you can talk
about your special
offers.
List down of
main categories
of your products
from your store.
Your consumer
can search for
specific products
here.

Consumer Journey
This button lets your
consumer to add
product to the cart
Put in basic details
about your product
This button leads to
the list of cart &
favourites.
Home Screen

Consumer Journey
Talk about your product in
detail. This should include
everything that your customer
needs to know about it.
This is how a cart
looks like. It would
tell how much is
the total amount,
what all is there in
the cart, etc.

Consumer Journey
Sign Up
screen
Log In
Screen
This one will let your
consumer have a
personalised account
for shopping.

Consumer Journey
Take the consumer to
main screen at anytime
List of favourites by the user
List of shortlisted products
for shopping by the user
Details of personalised
profile of the user
Details of order made by the
consumer
Navigate to the any of
the category at any
pint of time.
Complete order details
with amount and
details

Retail Apps
Value to Customers
A world class feature packed native applications on Android and iOS for a fraction of the cost it would take
to develop an app otherwise
• Dynamic inventory management system to help you keep a track of stock-in and stock-out
• Ready to integrate secure payment gateway with zero set-up and maintenance cost
• Make your brand experience seamless for your audience through a slick and adaptive UI design
• Keep your audience updated with fully functional built-in CMS for unlimited updates
• Your valuable data is in safe hands with secure cloud hosting and reliable backup utilities
• Take advantage of real-time analytics and take smarter, data-oriented decisions
• Run promos and offers through tools like unlimited push notifications
• Add as many products (uptoo 12000 Products) as you want and organize them under unlimited
categories and subcategories

Complete Features list Retail app
Design
 Slick adaptive native UI design
 Unlimited no. of products with
different attributes and
discount options
 Long list of categories and
subcategories to choose from
 Intuitive design
 Automatic navigation bar
 Customized rich media icon
 Custom rich media splash
screen
API’s and Utilities
 Social sharing
 Unlimited screens
 Dynamic inventory
management
 Real-time reporting
 Ready for secure payment
gateway integration and COD
 Search functionality within the
app
Devices and OS
 Native to Android
 Native to iOS
 Works on all devices that support
iOS and Android
Data, Security & Analytics
 Secure hosting
 Data back-up
 Smart analytics – live stats
reporting
 Traffic stats
 Social stats
 Technical stats
 Third party stats
 Fully supported data
integration
 Low data-usage and offline
availability
 Upto 5GB of cloud storage
Customization
 Unlimited users
 Unlimited updates
 Built-in CMS and Inventory management
(For unlimited updates)
 Customization
 Unlimited content
 Unlimited rich images
 Splash screen
 App Icon
 Customizable UI
 Color scheme and fonts
 App name
 App description
Consumer engagement
 Feedback forms
 Push notifications to stay connected with
users 24x7
 Custom QR Code generator
 Contact us utility
 Click to call function
Support and Mentoring
 Content publishing support (paid)
 Tech support
 Marketing support
 Publishing support
 On-call support
 Email support
Support and testing
 App store optimization
 App testing on multiple devices
 Tech support
 Marketing support
 Publishing support
 Screen shot generator
 Content scheduler
In APP advertising
 THIRD PARTY Ad network
Payment Gateway
 Free integration of payment gateway
(CC Avenue)
 No one-time set-up charge (CC Avenue)
 No maintenance charge
 Instappy charges NO transaction fees
on sales