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Bangladesh Mobile Market
Total Mobile phone Trend (Qty mn) 
Numbers in ‘mn 
Total Mobile Phone 
15.4 16.5 
22.2 
23.6 
FY 2011 FY 2012 FY 2013 FY 2...
Mobile Handset Industry in Bangladesh 
Monthly Average Mobile Handset Import: 1.7 million 
Monthly Average Smart Phone Imp...
Mobile Handset Industry in Bangladesh 
72% imported handset were internet enabled 
76% among internet enable HS were 2G ha...
Smart phone Trend (Qty mn) M-o-M 
Numbers in mn 
Total Mkt. Smart Phone % 
Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-1...
Smart phone Trend (Qty mn) Q-o-Q 
0.17 0.20 0.13 
0.37 
0.51 
0.60 
0.85 
Numbers in mn 
0.74 
1.04 
0.91 
Q3'12 Q4'12 Q1'...
Smart phone Trend (Qty mn) 
2012 2013 2014 2015 2016 2017 
Smart Phone Share% 
Growth of Smart Phone 
Numbers in mn 
After...
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Future of Smart phone in Bangladesh

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Presentation on Bangladesh Mobile Market

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Future of Smart phone in Bangladesh

  1. 1. Bangladesh Mobile Market
  2. 2. Total Mobile phone Trend (Qty mn) Numbers in ‘mn Total Mobile Phone 15.4 16.5 22.2 23.6 FY 2011 FY 2012 FY 2013 FY 2014 Total Mobile phone growth 7.2% 34.6% 6.4%
  3. 3. Mobile Handset Industry in Bangladesh Monthly Average Mobile Handset Import: 1.7 million Monthly Average Smart Phone Import: 0.3 million 72% HS was internet enabled & 24% of those HS was smart phone Smart Phone Import Growth 35% In 2013, Mobile Handset market increased In 2014, Mobile Handset market will increase 9% In H1 ’14, Smartphone market increased 184% Half Yearly Overview 8% 18% H2 '13 H1 '14
  4. 4. Mobile Handset Industry in Bangladesh 72% imported handset were internet enabled 76% among internet enable HS were 2G handset 24% among them were 3G handset 12% 2G enable handset were Basic Phone 63% 2G enable handset were Feature Phone 1% 2G enable handset were Smart Phone 24% 3G enable handset were Smart Phone Half Yearly Overview Internet enable Phone
  5. 5. Smart phone Trend (Qty mn) M-o-M Numbers in mn Total Mkt. Smart Phone % Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Smart phone growth Effect of Chinese holiday Effect of Political unrest situation Effect of high duty impose on Mobile HS in budget ‘14- 15 1.50 2.66 2.01 2.21 2.43 2.25 1.90 1.52 1.05 1.82 1.49 1.78 0.61 2.05 8% 9% 5% 8% 7% 10% 10% 19% 8% 22% 20% 17% 18% 23% -16% 77% -24% 10% 10% -7% -16% -20% -31% 74% -18% 20% -66% 236%
  6. 6. Smart phone Trend (Qty mn) Q-o-Q 0.17 0.20 0.13 0.37 0.51 0.60 0.85 Numbers in mn 0.74 1.04 0.91 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14 Q3'14 Q4'14 37% 17% -32% 179% 37% 17% 42% -13% 41% -13% 4% 4% 4% 7% 7% 9% 18% 16% 16% 15% Smart phone Share% is increasing Q-o-Q Growth of Smart Phone Smart Phone Share% of total Mobile phone Smart Phone
  7. 7. Smart phone Trend (Qty mn) 2012 2013 2014 2015 2016 2017 Smart Phone Share% Growth of Smart Phone Numbers in mn After 2017, Smart phone and feature phone will be 50% & 50% due to high data penetration 16.0 20.5 19.6 20.1 19.4 17.3 0.5 1.7 4.0 9.1 12.5 17.1 16.5 22.2 23.6 29.2 32.0 34.4 8% 17% 31% 39% 50% 214% 138% 126% 37% 36% Feature Smart
  8. 8. Thank You

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