1. ECONOMICS
Content
I. INITIAL INVESTMENT ...................................................................... 2
II. Customer base .................................................................................. 2
III. TURN OVER from CLIENTS........................................................... 2
1. Economic Model for Companies ..................................................... 2
2. Economic Model for Council / Transport operators ......................... 3
3. Economic Model for Associations ................................................... 3
IV. BEonBOARD yearly TURN OVER : target ...................................... 4
V. Turn Over first 4 Years ...................................................................... 5
VI. People organization of Be On Board ............................................... 6
VII. BE On Board Yearly operating cost ................................................ 6
VIII. COST PROGRESSION over first 4 YEARS .................................... 7
IX. BENEFITS first 4 year..................................................................... 8
1 Global Service Jam 2012

2. ECONOMICS
I. INITIAL INVESTMENT
web site + smart phone apps 100 000 €
Advertising 20 000 €
Start-up creation 50 000 €
Working Capital 60 000 €
Total 230 000 €
II. Customer base
Located on urban or suburban area
 Council / Transport operators
 Associations
 Companies
Aiming at cities between 300 000 habitants and 1 000 000 to starts (first 3 years)
First year the target will be the companies in order to obtain a e-reputation.
In the meantime, negotiations will start with city councils. Time of decision is between
12 to 18 months without elections.
III. TURN OVER from CLIENTS
1. Economic Model for Companies
Sell services: for marketing development
 develop the image through Buzz marketing
 Get information on customer usage
Selling price: 1000 € /day customized package
2 Global Service Jam 2012

3. ECONOMICS
2. Economic Model for Council / Transport operators
Sell services
 Increase the amount of traffic on the transport
 Increase the satisfaction of end user of public transportation
Selling prices
1 year Variable according to traffic
Town size per habitant contract increase
300 000 to 1 000 000 30 000 € 1 point, 20% of annual contract 6 000 €
1 000 000 to 5 000 000 100 000 € 1 point, 20% of annual contract 20 000 €
5 000 000 to 10 000 000 500 000 € 1 point, 20% of annual contract 100 000 €
Over 10 000 000 1 000 000 € 1 point, 20% of annual contract 200 000 €
3. Economic Model for Associations
Sell services
 develop the image through Buzz marketing and street marketing
Selling prices: no benefits cost price for all print and media support
3 Global Service Jam 2012

4. ECONOMICS
IV. BEonBOARD yearly TURN OVER : target
Council/ Transport
operators 250 000€ 45%
Associations 25 000€ 5%
Companies 250 000 € 50%
Yearly TURN OVER target
· Council/
· Companies Transport operators
50% 45%
· Associations
5%
4 Global Service Jam 2012

5. ECONOMICS
V. Turn Over first 4 Years
year 4
year 3
year 2
year 1
- € 100 000 € 200 000 € 300 000 € 400 000 € 500 000 € 600 000 €
· Council/ Transport operators · Associations · Companies
5 Global Service Jam 2012

6. ECONOMICS
VI. People organization of Be On Board
 1 event planner
 1 ergonomist
 1 designer
 1 Project manager
 1 administrative
VII. BE On Board Yearly operating cost
event planner 40 000 €
ergonomist 40 000 €
designer 40 000 €
Project manager 40 000 €
administrative 40 000 €
total 200 000 €
gross 400 000 €
extra cost 20% 40 000 €
running cost 48 000 €
total per yer 488 000 €
round up 500 000 €
This team is adapted for the targeted cities ( 300 000 – 1 000 000 inhabitants).
It will have to be increase to meet larger cities’ needs
6 Global Service Jam 2012

7. ECONOMICS
VIII. COST PROGRESSION over first 4 YEARS
year 1 year 2 year 3 year 4
event planner 40 000 € 40 000 €
ergonomist 40 000 € 40 000 € 40 000 € 40 000 €
designer 40 000 € 40 000 € 40 000 € 40 000 €
Project manager 40 000 € 40 000 € 40 000 €
administrative 40 000 € 40 000 €
total 80 000 € 120 000 € 200 000 € 200 000 €
gross 160 000 € 240 000 € 400 000 € 400 000 €
extra cost 20% 16 000 € 24 000 € 40 000 € 40 000 €
running cost 16 000 € 30 000 € 48 000 € 48 000 €
total per year 192 000 € 294 000 € 488 000 € 488 000 €
COST Progress
500 000 €
450 000 €
400 000 €
350 000 €
300 000 €
250 000 €
200 000 €
150 000 €
100 000 €
50 000 €
- €
total per yer
year 1 year 2 year 3 year 4
7 Global Service Jam 2012

8. ECONOMICS
IX. BENEFITS first 4 year
year 1 year 2 year 3 year 4
Council/ Transport
operators - € - € 100 000 € 200 000 €
Associations - € - € - € - €
Companies 180 000 € 250 000 € 280 000 € 320 000 €
turn over 180 000 € 250 000 € 380 000 € 520 000 €
benefit before taxes - 12 000 € - 38 000 € - 4 000 € 32 000 €
year 4
year 3
benefit before taxes
turn over
year 2
year 1
-100 000 € - € 100 000 € 200 000 € 300 000 € 400 000 € 500 000 € 600 000 €
8 Global Service Jam 2012