(Facebook, Twitter & Linkedin being just 3 of them) (The information gets shared via these social media sites will vary from person to person – for that very reason is why people shy away from these sites as a business tool as some people take the sharing of information to the extreme – such as what they are having for lunch, severity of hangovers, how much they love/dislike certain family members etc, Facebook have created a platform within their site specifically for businesses – we’ll come to that later) (There are many different ways to market your business through from your more traditional face to face networking, advertising, printed material, websites, however Social Media is just another method and does not replace other marketing, of course, you can’t beat a bit of face to face networking!)
Social Media is an additional tool and I will not promise that it will generate leads, close sales and it will certainly not generate your invoices, so this presentation is not to brainwash you to thinking that Social Media is the be-all and end-all of marketing, it is simply an additional tool that could help you market your business. Social Media is about putting the right message, in front of the right person in the right medium, sales will happen – it happened to me! Because more and more people are using these social media sites, businesses are now using them as a tool to connect with their customers and potential customers
Social Media is an additional tool and I will not promise that it will generate leads, close sales and it will certainly not generate your invoices, so this presentation is not to brainwash you to thinking that Social Media is the be-all and end-all of marketing, it is simply an additional tool that could help you market your business. Social Media is about putting the right message, in front of the right person in the right medium, sales will happen – it happened to me! Because more and more people are using these social media sites, businesses are now using them as a tool to connect with their customers and potential customers
Cost – free to use these websites (Just time, but I’ll get to that) Drive traffic to website (explain google and how back links work – currently your website maybe very static, SEO) Your current and potential customers are using it! (Chances are, you’re target audience is out there on these sites, some audiences a little more difficult to find) Times are changing (Take you back to the eighties, where we used fax machines, telephones and type writers to communicate – these days we now use mobile phones, computers and emails) – if you don’t change with the times, you could be losing out Are your competitors? (You might not be on these social media sites, but your competitors may be – I certainly know that I use the social media sites to search for businesses and services – in fact, I did on the weekend) Social Media has worked for me as an individual and as a business. There is no guarantee that it will work for you, but it’s worth a try There are no defined rules – each individual and business will approach social media will be different
Cost – free to use these websites (Just time, but I’ll get to that) Drive traffic to website (explain google and how back links work – currently your website maybe very static, SEO) Your current and potential customers are using it! (Chances are, you’re target audience is out there on these sites, some audiences a little more difficult to find) Times are changing (Take you back to the eighties, where we used fax machines, telephones and type writers to communicate – these days we now use mobile phones, computers and emails) – if you don’t change with the times, you could be losing out Are your competitors? (You might not be on these social media sites, but your competitors may be – I certainly know that I use the social media sites to search for businesses and services – in fact, I did on the weekend) Social Media has worked for me as an individual and as a business. There is no guarantee that it will work for you, but it’s worth a try There are no defined rules – each individual and business will approach social media will be different
The rest of the presentation will give you an insight to getting started on the 3 platforms, Facebook, Twitter & Linkedin. (I understand there will be some of you in the room who don’t use the social media sites and others who are on there with a business presence, so hopefully will be able to give you all a bit of food for thought!) Here is an example of a completed Facebook page
The rest of the presentation will give you an insight to getting started on the 3 platforms, Facebook, Twitter & Linkedin. (I understand there will be some of you in the room who don’t use the social media sites and others who are on there with a business presence, so hopefully will be able to give you all a bit of food for thought!)
Explain information will appear in the news feed and will be viewable by users on facebook who have liked your page
This is how you will save time in the future! Vary the content and make it look and sound interesting
Be careful about suggest to friends, as this could create an irrelevant audience – facebook only allows individuals to follow 500 pages (Remember to change your settings to ‘publish page’ and become a fan of your own page!
Be careful about suggest to friends, as this could create an irrelevant audience – facebook only allows individuals to follow 500 pages
A business page keeps your personal profile information separate – be cautious of friend requests from businesses January 2010 statistics , the 35+ demographic now represents more than 30% of the entire user base, and the 55+ audience grew an incredible 922.7% in 2009 alone . Yes, Facebook is addictive, but you can control the amount of time you spend on there – make sure you keep business to business and personal for your own time. For those who say they havent got time, then you could be missing out on some valuable networking opportunities. Facebook is a tool that needs to monitored and updated with useful, relevant information for your audience
Best way to describe would be that Twitter is like a room full of people – all talking Pretty much like when we were networking before we came in, all people talking, exchanging and sharing information & knowledge, engaging in conversation.
You can create multiple accounts Separate personal tweets, and different business messages Try and use your company name as your twitter name is using it to increase your brand awareness Use your real name and a real photo as this will show users you are a real person – more likely to interact Web link –where do you want your followers to go – use your website/blog or even a specific page to be able to monitor traffic from twitter Bio – who you are, what you will tweet about and possibly some keywords
Don’t be scared to ‘unfollow’ someone if you find their tweets offensive, irrelevant or unusefu
Don’t be scared to ‘unfollow’ someone if you find their tweets offensive, irrelevant or unusefu
This is how you will save time in the future! Vary the content and make it look and sound interesting
This is how you will save time in the future! Vary the content and make it look and sound interesting
Online CV
Online CV Add to your network- colleague, classmate, we’ve done business together, friend, other, I don’t know – some will request that you verify their email address Linkedin can be used as a business development tool, gathering information when starting a new business, sourcing suppliers, sourcing staff, finding a job,
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