1. American population
308 M.
Age 35 – 39 years 6.9% - 21,520,000
Age 40 – 49 years 7.4% - 22,792,000
Age 50 – 59 years 6.4% - 19,712,000
Age 60 – 69 years 7.9% - 24,332,000
Age 70 – 79 years 5.4% - 15,632,000
Total 103,988,000
TAT 2553/2010 – visitors 549,720 (0.53%)
Friday, 17 June 2011
2. American Travelers
Leisure – FIT, Tailor made, Series, Cruises
Requirements:
• Value of package
• Uniqueness
• Cultural / local connection
• Food experience
Friday, 17 June 2011
3. The Deal - Valid Through May 31, 2011
US$1,799 to US$1,499
15 Day Tour of Thailand & Taiwan's
Capital City with Flights
Explore Taipei,
Bangkok
Ayutthaya
Sukhothai
Chiang Rai
Chiang Mai
Release May 23
Friday, 17 June 2011
4. Uniqueness / difference
Mode of transportation: add in BTS, MTR,
boat, train.
Routing: Change to new routing.
Site visit: Giant Swing area, Amulet market,
home visit, farm visit. Factory visit
Friday, 17 June 2011
5. Cultural / Local connection
• Home visit - join their meal, join the cooking,
discuss on Thai culture, food, children
• Farm visit – stop on the way, grow and
harvest crops.
• School, day care – visit their classes, teach
English, singing, donate school supplies,
musical instruments, books for library,
bicycles,food
• Market visit – learn about Thai herb,
vegetable
• Community service – renovate class room
Friday, 17 June 2011
7. American Travelers
Business – Meeting, Incentive Trip
Requirements:
• Meeting Venues, Outside Function
• Team Building
• Leisure Activities
Friday, 17 June 2011
8. Meeting Venues Outside Function
1. Convention Center 1. Park
2. Hotels 2. Old Palaces
- Opening Theme 3. Thai home
- Coffee break Theme 4. Heritage ground
- Lunch Theme 5. Temples
- Dinner Theme 6. Sport stadium
7. Museum
Friday, 17 June 2011
9. Team Building
Venues Activities
• Park • Rally
• Market • Treasure Hunt
• School • Sport racing
• Village • Cooking
All activities to
combine with site
seeing of the area
Friday, 17 June 2011
