We have come along way in our first 10 years. Check out a selection of our accomplishments, testimonials, and continued efforts.

1. Photo courtesy of Norm Clasen (NCS Board)

2. Implementing Genuine Sustainability
Natural Capitalism a 501(c)3 is
an internationally recognized
leader in sustainability
education, strategy, and
implementation.
We have decades of
experience helping corporate
and government clients,
collectively representing over
3% of U.S. GDP.

3. Just Another Day
on the Job

5. With YvonChouinard
Sustainable Pioneer Awards / Zurich

6. Think this is lofty? We hope so.
We are a small team with big goals. We magnify
our impact by working with and educating other
organizations and individuals that share our vision.

7. How?
By Working With Leading Corporations

9. As a non-profit we believe in working with
organizations that are authentic in their pursuit of
sustainability.
This doesn’t mean altruism – we believe businesses
should pursue sustainability because it increases
profitability and manages risks.
It does mean that our clients should be committed
to implementing sustainability and not just talking
about it.

10. Hunter and I were at Walmart's
headquarters when CEO Lee Scott
introduced their head of marketing. He
shares a slide deck that looks like a
standard NCS business case deck. Hunter
and I looked at each other, "Wow, did we
Jeff Hohensee, drop down the rabbit hole? Was it the
Former CEO
blue pill or the red pill?”
By the end of the session Hunter was in front of 500 people
throwing a copy of the SmallMart Revolution into the
audience asking them what they were going to do about the
legitimate concerns about their business model.

11. • 96% concentrate - less water shipped
•Using the right mix reduces chemicals by 50%
• Boeing used the system to reduce from 1,000
chemicals to 15 from PortionPac
• Color coded reduces errors
•Greenseal certified
• Joining Chicago Climate Exchange
• Sells cleaning services instead of chemicals - incentive
to reduce use

12. Hunter’s energy level to meet,
lecture, write and learn from
people all over the world
seems to be one of the great
secrets to her success. Not
sure what she is drinking but it
should be bottled and sold to
the rest of us.
Marvin Klein
Portion Pac Cleaning

13. @hlovins
Hunter Lovins@hlovins
Bucking hay the old fashioned way walking beside the big ol
flatbed hefting 90lb bales neath the high blue Colorado sky
meadowlarks trilling
Hunter Lovins@hlovins
Welcome to global weirding: it's snowing on me now in Boulder. Course
it's Colorado: if you don't like the weather, wait a moment
Hunter Lovins@hlovins
Partying w/ my rodeoing friends, all of us in a truck hauling north to
Wyoming for a Bren Hill concert: whiskey, cowboy music & good friends

15. "NCS provided Clif Bar with a
cost-effective approach to
understanding our ingredients
all the way from the field to our
final product.
The team at NCS is world
renowned and a great advisor
on how sustainability can
materially help a business
operate”
Diana Simmons, Clif Bar

16. Highlights include:
• Preventing over 250,00 metric tons of CO2, which is the
equivalent of taking almost 50,000 cars off the road.
• Worked with over 175 cities, governments, and
businesses—over 35 in Colorado alone!
• Helped clients be able to create new jobs, while
lessening their environmental impact by saving over $7
million through resource efficiency and sustainable
design projects.

17. Sustainable Purchasing Policy
Covers all marketing and
promotion materials
Helps Red Bull effectively
communicate with vendors
Educates purchasing and
procurement staff on
sustainability

18. “Our Experience
has been that for
every dollar
invested in
sustainability you
get two dollars
~Curt Johnson, Chair of Diversey
back.”

23. Here's to you Hunter and
the NCS team - You are a
hearty blend of visionaries
and implementors. You
see possibilities where
other don't see. You are
gritty, genuine and smart
as hell.
AJ Grant

24. How?
By Empowering Small Businesses

25. For the past eight years
we have been working
with small businesses to
help them profit by
implementing more
sustainable practices.
~Curt Johnson, Chair of Diversey

26. Solutions @ the Speed of Business
Interactive Implementation Software
Lighting
Daylighting, Controls & Equipment
Heating & Cooling
Insulation, HVAC
Office Equipment
Power Management, Purchasing
Water
Water Use & Water Heating
Provides step-by-step action plans
Waste and practical tools that make
Reduce, Reuse, Compost & Recycle implementing efficiency – not just
learning about it - fast and effective.
Transit & Travel
Transit Alternatives & Business Travel
~Curt Johnson, Chair of Diversey

27. Solutions @ the Speed of Business
Jim
Thompson
Toby Hunter Lily
Russell Lovins Thaisz

28. Dear Hunter,
It has been far too long.
Despite having increased
my carbon footprint with the
arrival of Beatrice here, I
am still very committed to
the cause.
Thanks for the support that
you have given me in my
chosen cause - education.
Your enthusiasm and
energy are infectious.
- Jim Thompson

29. Happy tenth anniversary to Natural Capitalism.
Wish I were able to join
you all and toast your
future with a whisky.
Always Welcome in
Scotland. There are still
lots of malts here that you
haven’t yet tasted!
Love and best wishes
Jim Thompson

30. Solutions 4 Sustainability
S4S is a program for Cities, Counties, Utilities,
non-profits and other organizations who seek
to reduce energy and resource usage for small
business communities while enhancing their
profitability.
Toby Kara Steve Lily
Russell Seeley Wilton Thaisz

31. Partners who NCS has ran programs with:

32. Wyoming SBDC
Partners who NCS has ran programs with:

33. City of San Rafael
Partners who NCS has ran programs with:

34. RT: Great work from @natcapsolutions
30+ studies, including those wild-eyed
environmentalists at Goldman Sachs, have
proven the biz case for sustainability
RT: Great to see how Toby Russell
@toby_ncsNY Times
@gundersenluth hospital NCS Praise
was inspired by #Natural gives a shout out to
Capitalism + @hlovins to on Twitter NCS for helping small
start their journey businesses be more
bit.ly/JLwjHd sustainable
@RachelsNetworkLet's fix our
#environmental problems using good
'ole American ingenuity &
#innovation.Hunter
Lovins,@natcapsolutions(Yeah!) #RNSF12

35. How?
Resigning the Way the World Works

37. How does nature
do business?
NCS Board Member,
Janine Benyus

40. Hunter
with Richard
Branson and
Bill Clinton

41. Between 2007 and
2011, the Presidential
Climate Action Project
(PCAP) has engaged
hundreds of thought
leaders to produce
scores of
recommendations on
how the President of the
United States could
improve the nation's
climate and energy
security. Bill
Becker

43. Chile 2012
Clean Tech
Open
Twitter sara_donoso Un honor estar con la gran
Chatter @hlovins @efizity @ppsilvag @cwolleter http://t.co/9RZZ17iD
marcelomena @hlovins people are telling my how awesome
you were today in your talk in Vitacura!

44. NCS' Future
We Want was
chosen by the
UN to headline
its global
gathering on
sustainability.
Bill
Becker

45. “As I have tried to navigate my career and
have the maximum positive impact on
climate change and the environment at
any time, the one constant at times of
change has been Hunter. The result of
this is that her impact on my life has been
far greater than she can imagine. I will
always be grateful for her energy,
kindness, passion and generosity of spirit.
Thank you so much for all you do, Hunter,
and congratulation on a big achievement
with ten years of NCS.”
Tom Carnac
Managing Director, CDP North America

46. #intelligence2 / New York

47. Worked in over 30
countries globally
implementing
sustainability.
From Jamaica, to
Serbia, to Afghanistan
and many more…

49. US AID
Hunter Lovins Afghanistan
Economic Development Eric Rasmussen

51. Development
Johannesburg
World Summit on Sustainable Development
South Africa
Hunter Lovins

52. United Nations:
Redesigning
Industry in Asia
Catherine
Emily Greener
Evans
Hunter
Lovins

54. Intensive initiative to
promote sound
economic policy in
the United States and
the preservation of
the Arctic National
Wildlife Refuge.

56. Hunter’s straight talking, heart
centered, intellectual and
emotional rigor has been a
compass for all of us for the last 30
years and will be for many more
years to come. Much love, respect
and congratulations."
Simon Mainwaring
Founder/author We First

57. How?
Creating a Clean Energy Future

58. NCS’ CLEAN Coalition (Clean Local Energy
Accessible Now) has pushed the State of California
to launch a 750 MW CLEAN Program in early 2013
with a vastly expanded program following within a
year or two. In addition, the Long Island Power
Authority has already launched a highly successful
50 MW CLEAN Program and is now seeking
guidance on a vastly expanded program.

59. “I speak for the entire CLEAN
Coalition team when I say how
grateful we are to Natural Capitalism
Solutions. Although we have only
been partners for 3 of NCS’ 10 years,
I know that the best is yet to come
for all of us.”
- Craig Lewis, Executive Director

60. Alaska Energy Roadmap Coal Plant in Transition
Demonstrates how Alaskan’s Outlined a profitable
can meet electricity needs in transition from old coal plants
2025, using as little as 50% of to efficiency and renewables.
the electricity used in the year
2000.
Paul Sheldon

61. Increasing the efficiency with
which Fairbanks meets its
electricity needs will create
jobs, increase business
incomes, and provide overall
economic development for the
Community.
Paul Sheldon

62. Hunter and Natural Capitalism
Solutions are a critical part of our
intellectual civic infrastructure,
regularly making breathtakingly
smart arguments for a clean energy
future for the country and the
globe.
Michael Northrop,
Program Director, Rockefeller Brothers Fund

64. How?
Educating the
Next Generation of Leaders

65. Unreasonable Education
Institute Sustainable MBA
Bard
BGI
AASHE Madrone
Leadership
Sustainability
In the Telling

66. University of Colorado Yale University
Colorado State University Stanford University
University of California Williams College
MIT University of Calgary
Arizona State University University of Iowa
University of Arkansas AASHE
Envirolution

67. For a long time Hunter has been a
guiding light for me and it has been
a fantastic pleasure getting to know
her. NCS bailed me out when my old
NGO board had a cue and her team
took me under their wing until I
found ground again. Thank you for
everything and I look forward to
continuing our journey at Bard
Sustainability MBA program.
Eban Goodstein,
Director, Bard MBA in Sustainability

68. Certificate in Sustainability Leadership
and Implementation

69. Congratulations
Hunter and team for
10 years of inspiration
and education. A
modern generation
understands and
guards the principles
Greg Miller of sustainability in all
NCS Associate and past
Google.org
they do.

71. Hunter Inspires
@hloviins shows best
@AndrewWinston: >
way to get standing ovation - Agreed & well
deserved. What a gr8 opening #sb12con
RT:@hlovins you are inspiring & tonight's
lecture was amazing. The amazing part is how much one
person can do in one life. @designmba #ler5
Glad to see Hunter Lovins
@lewisperkins
remains on fire. Looking forward to reading her book #sb12con
@MollyLearnGreenPumped for @hlovins keynote at
the #sustainability forum! Inspire me Hunter!

73. Hunter has supported hundreds of
young, up and coming, NCS staff and
interns to enter the sustainability
workforce. Hunter's belief in people
and her faith in a young person's raw
Jeff Hohensee, potential is both inspiring, and
Former CEO
catalyzes amazing leaders.

74. Over ten years we’ve educated
more than 100 interns ranging
from undergrads to experienced
individuals.
Now employed at:

75. NCS Interns!

76. NCS Interns!

78. The reason I believe in Hunter
Lovins is because at her core she is
one of the most humble, caring,
and integral people I've known.
And that is why she's changing the
world. Because she refuses to do
anything but be exactly who she is.
She refuses to be anything but
unreasonable.
TejuRavilochan,
Co-Founder and CEO, Unreasonable Institute

79. How?
Creating Sustainable Communities

80. Climate Protection Manual For Cities
The Johnson
Foundation and
the Global Energy
Center for
Community
Sustainability
(GEC) asked NCS
to create a climate
protection how to
manual for cities
of all sizes. Was sponsored by
Paradigm Nouveau Enterprises.

81. Climate Protection Manual For Cities
“Never before have mayors
had such a detailed, helpful
resource for implementing
strategies that will significantly
reduce emissions of
greenhouse gasses. You [NCS]
have performed such an
important service—and with
incredible competence and Rocky Anderson,
class.” ex-Mayor of Salt Lake City

82. Clean Energy Incubator
City of Longmont
Determined
feasibility of starting
a clean energy
incubator in
Longmont.
Nick
Sterling
Hanna
Schum

83. Bernard Leitier Brianna Christopher
Buntje Juniper
Gwen
Hallsmith
LASER is a powerful tool that
provides a clear methodology
to enable a community to
define goals and targets,
develop strategies, and
measure progress

84. Sustainable Agriculture
in Boulder County
Examined literature and
agricultural practices in the
county to help Boulder
County Parks and Open
Space better manage our
agricultural land.
Nick
Sterling
Hanna
Schum

85. Hunter with Catherine Greener and Alex Bogusky

86. Quotable Moments
@AmanSinghCSR - Listening to @hlovins at #sb12con:
"Frankly the earth doesn't believe whether u
believe in#climatechange or global warming.
It's science"
"You can't have
SaraBAllan My favorite quotation -
infinite growth on a finite planet." We need
sustainability. @hlovins is so articulate#sb12con
@AmanSinghCSR - Yes Nick_NCS @SustainBrands:"We
need to
entrepreneur our way out. This is what made
America great"@hlovins #sb12con vsb.li/MvE4K7

87. “If Adam Smith’s The
Wealth of Nations
was the bible for the
first Industrial
Revolution, then
Natural Capitalism
may well prove to be
it for the next
- Peter Senge

88. If you wonder whether
there is any hope of
humankind’s dealing
successfully with
climate change, read
this book.
- Ray Anderson