Javapolis

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Navajo BBDO

Business Technologie Actualités & Politique

Brieﬁng
Members come together to share and exchange knowledge &
experiences

Central idea

Community marketing

Strategy:
Acquisition & retention of
members

Events:
Seminars/workshops
Conference: 1 week Java-event

Results
Conference: from 300 attendees in 2001 to 2800
attendees in 2006. Biggest Java-event in Europe

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Javapolis

1. Javapolis Java conference

2. Brieﬁng Members come together to share and exchange knowledge & experiences

3. Central idea Community marketing Strategy: Acquisition & retention of members Events: Seminars/workshops Conference: 1 week Java-event

4. Results Conference: from 300 attendees in 2001 to 2800 attendees in 2006. Biggest Java-event in Europe

Javapolis

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