In order to drive sales and to rise branding, Navajo (BBDO) worked out a tombola with a double mechanism. Besides some 'instant wins' there were also 3 big winners who went on a trip to one of the exotic locations mentioned in the campaign.

2. Briefing
Grow brand awareness, build image &
generate more sales

3. Central idea
Boost sales volume
Create fast awareness through
ATL support
Exclusive In store activation
for 8 weeks

4. Results
Significant sales uplift
during promotion
Excellent results at
Carrefour and Cora