1. PERCEPTION
FACTORS INFLUENCING PERCEPTION
Presented By
MANOJ KUMAR
NAVEEN KUMAR
NITY NIHARIKA
(PGDM-2nd
year)
IME, GHAZIABAD

2.  DEFINE AS: the process by which an
individual selects, organizes and interpret
stimuli into meaningful and coherent picture
of the world.
  2 different people can have different
perception for same stimuli.
 > so as per needs , values and expectations.
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3. 3
 It keeps on changing.

4. What we interprets from the picture..!!!
 Some say
 A girl
 A flower
 2 girls
 4 girls
 Bunch of flower
 Nothing
 I have not seen it properly
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INDIVIDUAL RECOGNISE THE
STIMULI AS PER HIS
PERSONAL
NEEDS,EXPECTATION,
EXPERIENCES:
INDIVIDUAL RECOGNISE THE
STIMULI AS PER HIS
PERSONAL
NEEDS,EXPECTATION,
EXPERIENCES:

5. •Why We Study Perceptions
 To better understand how people make
attributions about events.
 We don’t see reality. We interpret what we
see and call it reality.
 The attribution process guides our behavior,
regardless of the truth of the attribution.
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6.  SO 3 ASPECTS OF PERCEPTION:
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7.  1
 SELECTION
 DEPENDS UPON;
 CONSUMER`S PREVIOUS EXPERIENCE
 THEIR MOTIVES AT THE TIME
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8.  2.
-ORGANIZATION
INDIVIDUAL PERCEIVE A SMALL STIMULI
TO BE FUNCTION OF WHOLE.
THIS CAN BE DONE ON THREE PRINCIPLES.
 FIGURE AND GROUND
 GROUPNG
 CLOSURE
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9.  3
- INTERPRETATION
 FIRST IMPRESSION ( never get second
chance to make first impression )
 JUMPING TO CONCLUSION ( hearing the
beginning and forming the conclusion )
 HALO EFFECT ( evaluation is based on just
one or few dimensions )
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10. FACTORS INFLUENCING PERCEPTION
There are mainly two factors influencing perceptual
mechanism.
1.EXTERNEL FACTOR
2.INTERNAL FACTOR

11. EXTERNAL FACTOR
There are some external factors are as follows –
1. INTENSITY
2. SIZE
3. FREQUENY
4. STATUS
5. CONTRAST
6. REPETITION

12. INTERNAL FACTORS
1. NEEDS & DESIRES
2. EXPERIENCE
3. PERSONALITY
4. LEARNING

13. ELEMENTS OF PERCEPTION

14. STIMULUS
REGISTRATION
INTERPRETATION
FEEDBACK
REACTION
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15. 15Organizational Behavior /
Perception
Shortcuts in judging others
 Selective Perception :
People selectively interpret what they see on the basis of their interests,
background, experience and attitudes.
 Halo Effect :
Drawing a general impressions about an individual on the basis of a single
charecteristics.

16. 16Organizational Behavior /
Perception
 Contrast Effect :
Evaluation of a person’s characteristics that are effected by comparisons
with other people recently encountered who rank higher or lower on the
same characteristics.
 Projection :
Attributing one's own characteristics to other people.
 Stereotyping :

17. 17Organizational Behavior /
Perception

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19. 19Organizational Behavior /
Perception

20. 20Organizational Behavior /
Perception

21. 21Organizational Behavior /
Perception

22. 22Organizational Behavior /
Perception

23. THANK YOU