quick facebook 101.

1. Now the Internet’s ultimate time waster.

2. quick history.
Zuckerberg dumped and Restricted to Harvard,
drunk when inspired but spread to other
campuses within months
Launched in January
2004 - The Facebook Launched high school
version in September
Spread like a virus - 24
2005
hours with 1500
registered Now 260+ million
registered users

3. it’s everywhere.

4. new behaviors.
People check their Facebook, Twitter, and email
before brushing their teeth.
the moment I wake up 44%
early, a cup of coffee first 34%
within an hour or two of rising 16%
hours pass sometimes 4%
entire days without Internet 2%

5. communication tool.
•private and public messaging
•status updates
•share blogs, videos, and links
•organize and promote events
•discussion on common interest
image sharing repository.
•top image sharing site
•links to other platforms like Flickr
time waster.
•Internet’s biggest time waster -
average over 4 hours a month
•apps and games
•sell and buy junk

12. US - 90 million/month.
Each average 4 hrs 39 mins, what do they do?
other
15%
profiles
28%
join/visit groups
11%
browser networks
7%
applications
19%
pictures
21%

13. how old?
US active users by age group
28%
22%
strongest growth
18%
11%
9%
4% 5%
3%
13-17 18-25 26-34 35-44 45-54 55-59 60-65 65+

14. where?
active users by region
North America 22%
37.1%
Europe 11%
29.4%
Asia 1%
10.5%
South America 7%
9.5%
Middle East/N. Africa 8%
8.3%
Oceania 30%
2.9%
Africa 1%
1.2%
C. America/Caribbean 5%
1%
Market penetration Share of active users

15. top 3 social networking
sites by country.
Australia Facebook, MySpace, Twitter
Canada Facebook, MySpace, Flickr
China QQ, Xiaonei, 51
France Facebook, Skyrock, MySpace
Germany Facebook, StudiVZ, MySpace
India Facebook, Orkut, Hi5
Italy Facebook, Netlog, Badoo
Russia VKontakte, Odnoklassniki, Mail.ru
Spain Facebook, Tuenti, Fotolog
UK Facebook, Bebo, MySpace
US Facebook, MySpace, Twitter

16. $550
revenue.
•turned down $200m venture round
•$8B valuation
•$550M 2009 revenue $280
$150
2007 2008 2009

17. “Active Facebook Users By Country & Region”, O’Reilly Research, August 14, 2009
“Facebook Finances Leaked”, TechCrunch, January 31, 2008
“Facebook Turns Down $8 billion Valuation Term Sheets, Claims 2009 Revenues Will Be $550 milion”, TechCrunch, May 19, 2009
Alexa - Top Sites for Countries and Cities - August 23, 2009
Nielsen Topline U.S. Data June 2009 - Nielsen Online, July 13, 2009
“Facebook”, Wikipedia