The document outlines a media plan for promoting a new puff pastry product. It discusses objectives such as reaching photo enthusiasts in the target age and income groups and concentrating marketing efforts in urban areas. It also analyzes the target audience including consumers' product expectations and retailers' needs. Key aspects of the product like being vegan, gluten-free, and nutritious are identified as marketing focuses. Newspaper, station displays, and radio are proposed as effective and feasible media vehicles within the $25,000 budget. A schedule is suggested for newspaper morning publications, all-day station displays, and radio spots on popular morning and evening shows.

1. Assignment
MEDIA PLAN
SUBMITTED BY :-

2. MEDIA REQUIREMENT:-
Advertisers must always attempt to match the profile of the target market with the
demographic characteristics of a given medium’s audience.
Objective (media) is often stated as medium to reach frequency, gross rating points and
continuity. We can contribute most to the media planning in the definition of objective. WHAT
YOU WANT THE PLAN TO ACCOMPLISH.
OBJECTIVES:-
• To reach photo enthusiastic of that age and income group who will be the chief
purchasers.
• Concentrate more on the weight in urban area. Where the target customers would
normally be found.
• Discover areas where new ideas get quicker response.
• Providing extra support at consistent level except when it needs extra weight. e.g.
holiday season.
CHARACTERRISTICS OF TARGET AUDIENCE
For a product to be successful the needs of the target audience and target retailers are needed to
be researched fully.
FOR CONSUMERS :-
• The excpectation of the consumers form the specific product.
• Specific liking of the features or attributes of the product , in our case crispyness, filling
of pastry flavours .
• As consumers nowhere days are more health conscious so what are percentage of people
for various taste/ range . e.g . vegan options , vegetarian options .
• How would they like the product to be presented to them as the customers eats first by
eyes.
FOR RETAILERS :-

3. • Ehat they expect the product to be like.
• Shelf life of the product.
• What are the peak sessions of sales?
• What is the range of product available?
• Consumer behaviour.
• Competitor’s product attributes.
• Cost expectation by the retailers.
CONSUMER PROFILE:-
Data collection and interpretation is the crucial analysing step . We need to collet the info
received during the survey to the best of the ability that will clearly indicate the optimized
market for the product for immediate sale .
• We can identify the region (specific) ready for immediate sale .
• Potential region that can be developed into sales market.
• Areas that we do not want to target.
• Behaviour and expectation of the consumer based on the demographic region.
• Most importantly highlights of the attributes of the product as desired by the customers
will be known to us.
USP OF PRODUCT.
We need to emphasis the special features of our product to pick up the attention of the potential
customers and as a key sales feature .
In our case for puffers pastry we can use the following:-
• Vegan range of pastry.
• Gluten free.
• Weight watcher snack.

4. • Hungry??? Check in the nutritional feed.
• Lite on tummy and pocket.
• Grab and go nutritional treat .
RATIONALE FOR MEDIA
The media planner needs to know the capacity of the major media types to deliver reach,
frequency and impact. The major advertising media along with their costs, advantages and
limitations are to be well understood.
MEDIA OPTIOSN AVALIABLEWITH CURRENT BUDGET; $25,000
• Newspaper. E.g. Mx
• Holdings on stations or nearby busy office areas.
• Holdings on retailers shops wide across the target market ares.
• Radio advertisements .
EFFECTIVE AND FEASIABLE MEDIA VEHICLES
Neaspaper.
Holdings display
Radio
MEDIA SCHEDULE
For newspaper the timing needs to be morning publication
Holdings on railway stations for displayed whole day .
Permanent holdings for retailers shop.

5. Radio in a popular morning and evening show to be aired for 30 sec .
MEDIA PLAN
A tempting photo of the product.
Emphasis on office customers
Discovering the office places as the potential customers will be found.
Also emphasising the schools.
Preparing and rolling out the questionaries, related to product for customers and retailers.
Data collection and interpretation for discovering the potential market.
Detailing and oozing the USP of the product.
Getting quotes from various media vehicles.
Negotiating for $$$ values
Budgeting the best option
Airing the promotional relay
Time and again checks for efficiency and sales.