2. 1. INTRODUCTION
2. RELIANCE JIO’S VISION
3. PRODUCT AND SERVICES
4. LYF’ SMARTPHONE’S
5. MY OBSERVATION
6. OBJECTIVE OF THE INTERNSHIP
7. SAMPLING METHODOLOGY AND RESEARCH
DESIGN
8. DATA FINDINGS
9. LIMITATIONS
10.RECOMMENDATION
11.CONCLUSION
12.REFERENCE
3. JIO is the 4g digital services offering from the reliance family
JIO is not just a brand. It’s a movement that will empower
1.2 billion Indians.
VISION
Start a movement that will give Indians the power to make
dream.
Enhance quality of life across the entire socioeconomic spectrum.
Help India to become a global leader in the domains where it
operates.
4. Reliance’s visions for India is that broadband and digital
services will no longer be a luxury item, rather convert it into a
basic necessity that can be consumed in abundance by
consumers and small businesses. The initiative are truly aligned
with the government India’s ‘Digital India’ vision for our
nation.
• Digital Healthcare
• Affordable Devices
• JIO Drive
• Digital Education
• Digital Currency
• Digital Entertainment
5. • The company has launch it’s 4g broadband services throughout
India.
• It will offer data and voice services with peripheral services like
instant messaging , live TV, movies on demand, news, steaming
music, and a digital payments platform.
• The company has a network of more than 250,000 km of fiber
optic cables in the country.
• JIO will also serve as a TV channel distributor and will offer
television-on-demand on it’s network.
6. • In June 2015, JIO tied up with domestic handset maker
‘INTEX’ to supply 4g handsets.
• Through this, it plans to offer 4g voice calling besides rolling out
high-speed internet services.
• On 25 Jan 2016 the company launched it’s ‘LYF’ Smartphone
series starting with water 1.
Four models of ‘LYF’ Smartphone –
Flame
Wind
Water
Earth
7. MARKET
• Consumer buying behavior
• Market segmentation
• Data usage trends
MY WORK
• Meet the customer (retailers) for sale purpose
• Canopies installation
• Bank visit
• Distribution funnel
• Data collection (100 potential customer)
• Tele calling (high network individual)
8. • Apply business concepts and theories to real-world decision-
making.
• Develop and improve business skills in communication and
teamwork.
• Increase proficiency in specific business disciplines; such as human
resources management, operations management and marketing.
• Expand network of professional relationships and contacts.
9. SAMPLING METHODOLOGY
• Sample size – 100 respondent
• Sample Unit – Customer Have Been Taken As Simple Unit
• Sampling Area – AMBALA
• Sampling technique – Random sampling technique
RESEARCH DESIGN
• Reached the customer across AMBALA and gathered
information required as per the questionnaire
• The research design is probability research design and is
descriptive research
10. Q. Do you consider ‘LYF’ feature to be an important part of mobile
phones?
0
5
10
15
20
25
30
35
40
45
50
Yes I wouldn’t
buy it without
this feature
Yes it is rather
important No it is not
really
important
No it is not
important at
all
11. Q. Why would you prefer LYF handsets over other brands ?
0
10
20
30
40
50
60
1. JPO offer 2. Warranty
period
3. Product
features
LYF over other handsets
12. • Difficult to contact the concerned person of the society
• Time constraint
• Very crucial to make the retailer feel that he is important, so
constant communication should be done on daily basis with the
help of the distributor
13. • Before approaching the society members while
convincing them it would be recommended to explain
the members.
• Have a good relationship with the distributor.
• Increase their profit margin by a bit.
14. More and more customer liking to reliance, a tough
competitor to all other telecom companies. A big step
towards Digital India.