Comilla Victorians Sponsorship Rates for BPL 2015

Who will
win the HEART of millions

Comilla Victorians
Presentation on Sponsorship Opportunities
Website: ComillaV.com
Facebook: Facebook.com/ComillaV
Twitter: Twitter.com/ComillaV
YouTube: Youtube.com/c/ComillaVictorians
Google+: Plus.google.com/+ComillaVictorians
Win or Win

6Win or WinComilla Victorians
Topics
 Why Invest in BPL T20?
 Preface
 Why Comilla?
 Honorary Advisor
 The Owners
 The Mentor
 Sponsorship Slots
 Sponsorship Options
 Sponsorship Benefits
 Logo Placement in MarCom Materials
 Social Media
 Branding Ideas
 Merchandise
 Contact

Why Invest in BPL T20
• The single largest national sporting event which is growing in
value and popularity
• Worldwide exposure through Star Sports and has record
viewership in Bangladesh on official broadcaster channel9
and BTV
• Easiest way to reach masses through live cricket
• Wholesome family viewing experience packed with celebrities
and entertainment
• Added sports star and celebrity endorsement
Associating with the fast paced, shortened T20 version of
cricket in any capacity has become a crucial part for the
leading brands.
The BPL is no exception in Bangladesh.

Preface
• ‘Comilla Victorians’ (কু িম�া িভে�ািরয়ানস; ComillaV) is a new franchise that
plays in the BPL T20 cricket, 3rd edition (2015).
• The owners and their family have a long track record as a patron of
Bangladesh Cricket.
• It is formed as a private initiative by a group of sports lovers who want to
use the BPL platform to develop an international standard stadium for
cricket and other sporting activities
• Participated in BPL 1st and 2nd editions as a franchise of ‘Sylhet Royals‘
and successfully reached the playoffs of BPL 2nd edition
• The owners have contributed to other areas of sports like Football, Hockey
• Plan to establish a full fledged international standard sports academy in
Comilla to promote local players

Why Comilla?
Comilla is the newest division to be
and the most promising place to
explore…
 Long archaeological history
 Good economic standing
 Excellent communication
 Strong and interactive community
in society
 Better education and employment
rates
 In-between Dhaka and Chittagong

Honorary Advisor
AHM Mustafa Kamal FCA, MP
 Planning Minister of the Govt. of the People's Republic of Bangladesh
 Served as Chairman of Abahani Cricket Committee for 20+ years
 Served as President of Bangladesh Cricket Board (BCB)
 During his tenure World Cup Cricket was arranged in Bangladesh in 2011 with worldwide acclamation.
 Served as President of Asian Cricket Council (ACC)
 Served as President of International Cricket Council (ICC)
 Founder of BPL T20 cricket tournament in Bangladesh
Comilla Victorians is honored to have
Mr. AHM Mustafa Kamal FCA, MP as
Honorary Advisor:
 Born in Comilla on 15 June 1947
 Elected Member of Parliament from
Comilla in 1996, 2008 and 2014
 Convener of Comilla District Awami
League since 2006
 Finance and Planning Secretary of
Bangladesh Awami League

The Owners
Nafisa Kamal, Chairman
Samiur Nahiyan, Managing Director
Lecturer-Dhaka International University
CEO-Taurus Corporation
Proprietor-Virgo Corporation
Director-Taurus Training School
Director-Red Emperor
Managing Director-Subcity
Treasurer-Red Court Cricket Club
Athina Rashid, Director
South Point School and College
Karnaphuli Shipyard (PVT) Ltd.
Vosta LMG-Karnaphuli JVC
Karnaphuli Cold Storage
Karnaphuli Dry Dock
Karnaphuli Sea fisheries Ltd.
Enamun Nahar, Director
Karnafuly Ship Builders Limited
Karnaphuli Shipyard (PVT.) Limited
Vosta LMG- Karnafuly JVC
Karnafuly Dry Dock Limited
Karnafuly Cold Storage
Framers Bank Limited – Director & Vice Chairman
Asia Pacific General Insurance Co. Ltd. – Director
LK Cotton Mills Ltd. – Managing Director
LK Electronics Ltd. – Managing Director
Lotus Kamal Properties Ltd. - Director
Lotus Engineering Industries Ltd. - Director
Lotus Kamal Tower ONE – Owner
Lotus Kamal Tower TWO - Owner
Asgar Dada, Director
DMD - M.M Agha Ltd.
ED - Zarreen Farms Ltd.
Executive Member, WPSA
MD - A.G Bricks Limited
Kashfi Kamal, Director
Orient Education Services
LK Electronics Ltd.
Lotus-Kamal Properties Ltd.
Lotus Engineering Industries Ltd.
Lotus Kamal Tower ONE – Owner
Lotus Kamal Tower TWO - Owner
Asia Pacific General Insurance Co. Ltd.

The Mentor
Wasim Akram
 The ultimate Victorian has led Pakistan national team to many victories in his time
 The world's best left hand fast bowler of all time and an explosive hitter with the bat
 Currently the bowling coach for the Kolkata Knight Riders in the IPL
 Brand Ambassador of Pakistan Super League 2016
 First time in Bangladesh in the BPL as team mentor
 A dream cricketer. A dream legend
 A reality for Comilla Victorians

Sponsorship Slots: Jersey
SPONSOR
32 sq. inch
SPONSOR
32sq. inch
SPONSOR
32sq. inch
SPONSOR
32sq. inch
BackFront
Clothing
C
FGH

BackFront
SPONSOR
32sq. inch
Sponsorship Slots: Trouser
J
E

Sponsorship Slots: Head Gear
Helmet

Sponsorship Options
Price Illustration
 Platinum Sponsor: Jersey Front: (32 sq. inch) 5 Crore A
 Gold Sponsor: Jersey Back: (32 sq. inch) 3 Crore B
 Associate Sponsors (2 slots)
 Jersey Back (bottom): (32 sq. inch) 2 Crore C
 Trouser Back (hip/top): (32 sq. inch) 75 Lac D
Front Back Back

Sponsorship Options (contd.)
 Silver Sponsor: 1 Crore E
 Leading Arm Sponsor(Upside): 75 Lac F
 Non Leading Arm Sponsor(Upside): 50 Lac G
 Non Leading Arm Sponsor(Downside): 40 Lac H
 Head Gear Sponsor: 50 Lac I
 Non leading Trouser Sponsor: 20 Lac J
 Official Partners
 Team Transport: 60 Lac K
 Event: Comilla Concert and Charity: 35 Lac L
 Event: Exclusive Meet & Greet with Wasim Akram in Dhaka: 20 Lac
 Airline: 20 Lac
 Hospitality 30 Lac
 TV: 10 Lac
 Radio: 5 Lac

Benefits: Platinum Sponsor
SPONSOR
 Title sponsorship rights (Comilla Victorians powered by
‘your_name’)
 32 sq. inch Logo on chest of Match Jersey
 In stadium branding rights along with 2 perimeter ground boards
display
 2 Endorsements opportunity with 3 to 5 CV players on two different
occasions (TVC/Still Photo shoot) and to be used up to edition-IV
(BPL-2016)
 Prominent exposure on cheerleaders costumes throughout the
tournament.
 Prominent exposure in all CV’s ATL and BTL activities like
Billboards, TVC, RDC, Theme Videos, Press Insertions, Back
Drops of CV programs, Posters,
 Brand promotion opportunity on CV web/fan page (web page
branding)
 Sole presence on the Front/Chest of training Jersey
 Exclusive Meet & Greet Event with Wasim Akram in Dhaka
 Charity Event with Wasim Akram in Comilla
 20 Complimentary tickets of every CV match
50,000,000/- (Five Crore Tk.)
Front

Benefits: Gold Sponsor
SPONSOR
30,000,000/- (Three Crore Tk.)
 32 sq. inch Logo on Back of Match Jersey
 01 Endorsement opportunity with 3 CV players for (TVC/Still
Photo shoot) And to be used up to edition-IV (BPL-2016)
tournament.
 Desk and wall Calendars.
 Brand promotion opportunity on CV web/fan page (web banners
/ animation)
 Sole presence on the Back of training Jersey
 Exclusive meet and greet with Wasim Akram in Dhaka
 15 Complimentary tickets of every CV match
Back

Benefits: Associate Sponsor-1
SPONSOR
20,000,000/- (Two Crore Tk.)
 32 sq. inch Logo on Back of Match Jersey
tournament.
 Desk and wall Calendars.
 Brand promotion opportunity on CV web/fan page (web banners
/ animation)
Back
C

Benefits: Associate Sponsor-2
SPONSOR
7,500,000/- (Seventy Five Lac Tk.)
 32 sq. inch Logo on Back of the Match Trousers
 Prominent exposure in some of the CV’s ATL and BTL
activities like Billboards, Press Insertions, Back Drops of
CV programs, Posters, desk and wall Calendars
 Brand promotion opportunity on CV web / fan page (Logo
& Link placement)
Back

Benefits: Silver Sponsor
10,000,000/- (One Crore Tk.)
 6 sq. inch Logo on chest
center of Match Jersey (E)
 6 sq. inch Logo on Match &
Training Trousers (E)
 All necessary Match clothing
for Comilla Victorians.
 Prominent exposure in all
CV’s ATL and BTL activities
like Billboards, TVC, RDC,
Theme Videos, Back Drops of
CV programs, Posters, desk
and wall Calendars.
 Brand promotion opportunity
on CV web/fan page (Logo &
link Placement)
Front
Clothing
Clothing
E
Front

Benefits: Leading Arm Sponsor
7,500,000/- (Seventy Five Lac Tk.)
 6 sq. inch Logo on leading sleeve of Match
Jersey (F)
 Exposure in some of the CV’s ATL and all the
BTL activities Billboards, Press Insertions, Back
Drops of CV programs, Posters, desk and wall
Calendars
Front
F

Benefits: Non-Leading Arm Sponsor (Upside)
5,000,000/- (Fifty Lac Tk.)
 6 sq. inch Logo on leading sleeve of Match
Jersey (G)
 Exposure in some of the CV’s ATL and all
the BTL activities Billboards, Press
Insertions, Back Drops of CV programs,
Posters, desk and wall Calendars
Front
G

4,000,000/- (Forty Lac Tk.)
 6 sq. inch Logo on non-leading downside
sleeve of Match Jersey (H)
Front
H
Benefits: Non-Leading Arm Sponsor (Downside)

Benefits: Head Gear Sponsor
5,000,000/- (Fifty Lac Tk.)
 6 sq. inch Logo on leading side of Head
Gear/Helmet (I)
Helmet
I

Benefits: Non-Leading Trouser Sponsor
2,000,000/- (Twenty Lac Tk.)
 6 sq. inch Logo on Match & Training
Trousers (J)
 Prominent exposure in some of the CV’s
ATL and BTL activities like Billboards, Press
posters, desk and wall Calendars
 Brand promotion opportunity on CV web /
fan page (Logo & Link placement)
Front
J

Benefits: Transportation Partner
6,000,000/- (Sixty Lac Tk.)
 Branded bus for team (K)
 Prominent exposure in some of the CV’s
ATL and BTL activities like Billboards, Press
posters, desk and wall Calendars
 Brand promotion opportunity on CV web /
fan page (Logo & Link placement)
Team Bus
K

Benefits: Concert and Charity in Comilla
3,500,000/- (Thirty Five Lac Tk.) A mega concert will be held at Comilla Stadium or
Jilla School ground
 Meet and greet with team players and team support
stuff
 Fireworks, road and laser show
 Different gifts to be distributed among fans/
participants
 Brand promotion opportunity in this event
 Comilla Victorians believes that education is every
human being's right. To support this cause we
endorse a number of NGO orphanages in Comilla
that provide education to underprivileged children.
Wasim Akram will distribute books and stationery
among children of orphanages
 Children will be treated to a special reading session
by players
 Wasim Akram's autograph on branded merchandise
‘Education for win’
‘জেয়র জনয িশক্’

Benefits: Exclusive Meet & Greet with Wasim Akram
2,000,000/- (Twenty Lac Tk.)
 Exclusive Gala Dinner at a 5 star hotel in
Dhaka
 Musical performance by notable
musicians and band groups
 Photo session and/or DJ show
 Quiz, games and raffle draw
 Laser show and red carpet
 Dance performance on theme song
 Exclusive branding opportunity

Important Notes
 Tournament opening: 20 Nov
 First match: 22 Nov
 Final match: 15 Dec
 Players by choice(lottery): 26 Oct
 Daily matches: 2
 Matches in 2 Cities: Dhaka, Chittagong
 Sponsorship oﬀer valid until: 15 Oct, 2015
 Payment terms: Flexible
 Branding options: Flexible

Live Broadcasting
Network Region Country
Channel-9 Bangladesh Bangladesh
Star Cricket
South Asia
Southeast Asia
India, Bangladesh, Bhutan, Maldives, Nepal, Pakistan,
Sri Lanka, Singapore, Hong Kong, Papua New Guinea
GEO Super Pakistan Pakistan
MTV Sports Sri Lanka Sri Lanka
NTV uk
England, Channel
Islands, Isle of Man, Republic of
Ireland,
Scotland, Wales
United Kingdom, Ireland
NTV uk Northern Europe
Austria, Belgium, Czech Republic, Denmark, Estonia,
Finland, France, Germany, Hungary, Italy, Latvia,
Lithuania, Luxembourg, Netherlands, Norway, Poland,
Slovakia, Sweden, Switzerland
Sports Max Caribbean
Anguilla, Antigua and Barbuda, Bahamas, British Virgin
Islands, Barbados, Bermuda, Cayman Islands, Dominica,
Grenada, Guadeloupe, Guyana, Jamaica, Martinique,
Montserrat, Saint Kitts and Nevis, Saint Lucia, Saint Martin,
Saint Maarten, Saint Vincent and the Grenadines, Suriname,
Trinidad and Tobago, Turks and Caicos Islands, United
States Virgin Islands

Logo Placement in MarCom Materials
Platinum Sponsor: Gold Sponsor: Associate Sponsors:
Official Partners:
Meet The Press
COMILLA VICTORIANS

Social Media
Website:
 State of the art website has been created at www.ComillaV.com
 Website is responsive, means mobile friendly
 Facebook like box and post stream integrated
 Coverage of: Team news, League table, Fixture, Event calendar, Gallery,
Charity, Forum
 Live match coverage when play starts
Facebook:
 Coverage of: Team news, League table, Fixture, Event calendar, Gallery,
Charity, Forum, Live match coverage
 3 pages, 250k+ likes combined, 500k post reach every week
 YouTube integrated
 Twitter integrated
 Rich video section

Branding Ideas

Press Meet Backdrop and Gift
Branding Ideas

Branding Ideas
Placards

Events entry gate
Branding Ideas

Press insertion and giant jersey display
Branding Ideas

Comilla concert
Branding Ideas

Branding Ideas
Road show and caravan

Branding Ideas

Merchandise

Contact
Interested sponsors may send their proposal to:
Comilla Legends Limited
Lotus Kamal Tower TWO (Level-15)
59 & 61 Gulshan South Avenue, Gulshan-1, Dhaka-1212.
Phone: +880-2-8821153, 8825292
Email: info@comillav.com
Sponsorship inquiry:
Mr. Ashrafi: 01828088893
Mr. Shafi: 01711521920
Mr. Murshed: 01912772668

Thank You
কু িম�া িভে�ািরয়ানস্
িজতব এবার িজতব

Comilla Victorians Sponsorship Rates for BPL 2015

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