This document discusses typography and fonts. It provides information on key typographic concepts like serif vs. sans-serif fonts, vector vs. bitmap fonts, font types, kerning, and considerations for web typography like screen resolution and font size. The document suggests that understanding fonts, font properties, and how people consume text on different platforms can help one effectively use typography.

2. Are we in a Visual Age? What is Visual Age?

3. User have come to expect – or derive dual information from type selected & the choice of words Words represent more than one meaning Connotative Literary Visual

4. Fonts define Theme & Mood

5. Type design Arranging Type Typography Glyph

6. Know the Universal Truths

8. Understanding Fonts

9. What is san-serif about this font? What is serif about this font?

10. Vector Font : Fonts that contain instructions for building outlines from lines and curves which are filled to create the solid shapes of letters and other glyphs. Can be scaled to virtually any size and still retain smooth edges. Vector formats include TrueType and PostScript Type1 fonts.

11. Bitmap Font : Bitmap fonts contain bitmaps of fonts in them. This a picture of the font at a specific size that has been optimized to look good at that size. It cannot be scaled bigger without making it look horrendously ugly. Size are usually mentioned.

12. Post Script Type 1 Open Type Font Type No of files req File extension Note .pfb - Font file .pfm - Metric file .otf - PostScript outlines .ttf - TrueType outlines 2 1 Both .pfb and .pfm must have the same base name. Windows will automatically create the .pfm if a pair of .afm and .inf files with the same base name are used to install the .pfb . Post Script Type 3 Vector / Bitmap True Type .ttf 1 Vector Bitmap 2 .pf3 Vector Vector

13. Kerning Tracking Line spacing Alignment Hierarchy Anti-Aliasing Glyphs

14. glyph names or kerning data - metadata OpenType fonts may contain more than 65,000 glyphs. An italic 'a' and a roman 'a' are two different glyphs representing the same underlying character. Kerning is used primarily to fit capital letters, such as T , V , W , and Y , closer to some other capital letters on either side (especially A )

20. Web-Typography Style guide

21. Personalization Font availability Screen resolution Anti-aliasing available or switched on Additive vis-à-vis subtractive – eye strain Can you control these factors?

26. How are you feeling?

27. I am feeling _ I am feeling -- I am feeling ¯ Brevity brings more focus

28. Typography in banners

29. Space Text Animation Image Factors at play

30. Which factor?

38. Web 2.0

40. Is this the beginning?

41. Nazim Iqbal [email_address]