The document discusses feedback received from audiences on a music video and lessons learned. The group found that the audience interpreted the storyline differently than intended, so additional scenes were filmed to clarify it. Props, costumes, effects, and lighting were found to attract audiences' attention. Media technologies like Premier Pro, After Effects, and various presentation tools were used at different stages of constructing, researching, planning and evaluating the music video.
2. Evaluation question 3: What have you
learnt from your audience feedback?
• I have learnt that the way my group and I viewed the storyline of the music
video could not be said for the audience as they had interpreted the story
wrong, thus why we had to change and film more scenes to make it more
sense on what the storyline is about.
• Use of props and costume is interesting, for example instruments and angel
wings
• Effects attract the audience’s attention e.g. overlay
• Lighting is very important as it has a huge impact on the look of music
videos
3. Evaluation question 4: How did you use
media technologies in the construction and
research, planning and evaluation stages
• Premier Pro was used to edit and add effects to the music video, e.g. black
and white.
• After effects used to add in transitions and overlays, etc.
• Prezi, Emaze, Slidshare, Timetoast, Powtoon, Photosnack used to present
research and planning
