This document provides an overview of how to use stories effectively in fundraising. It discusses why stories are powerful ways to connect with people by tapping into history, identity, culture and memory. The document outlines what makes a great story and how to find compelling stories to share. Finally, it gives suggestions on how to use stories in fundraising by connecting with people emotionally rather than relying on pitches. Resources for further information on storytelling and philanthropy are also provided.

1. Welcome to:
Telling Your Story,
Better than Ever
Anne Ehlers
Director of Communications & Development
NC Housing Coalition

2. Today We’ll Talk About:
• Why stories are so powerful
• What makes a great story
• How to use stories in your fundraising

3. Why Stories are so
Powerful

4. Stories.

5. Stories.
Connect.

6. Stories.
Connect.
People.

7. Andy Goodman

9. Why Stories Are So Powerful

10. Why Stories Are So Powerful
• History

11. Why Stories Are So Powerful
• History
• Identity

12. Why Stories Are So Powerful
• History
• Identity
• Culture

13. Why Stories Are So Powerful
• History
• Identity
• Culture
• Memory

14. History

15. Identity

16. Culture
Four stories:

17. Culture
Four stories:
• The Mob at the Gates

18. Culture
Four stories:
• The Mob at the Gates
• The Triumphant Individual

19. Culture
Four stories:
• The Mob at the Gates
• The Triumphant Individual
• The Benevolent
Community

20. Culture
Four stories:
• The Mob at the Gates
• The Triumphant Individual
• The Benevolent
Community
• The Rot at the Top

21. Study of Five Year Olds

23. 1 of 21

25. 8 of 21

27. 16 of 21

28. What Makes a Great Story
(and how to find it)

29. Andrew Stanton from Pixar

31. How do we find these
stories?

32. Kim Yaman

33. The Sacred Bundle

34. The Sacred Bundle
• How we started

35. The Sacred Bundle
• How we started
• Emblematic successes

36. The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat

37. The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
• Nature of our challenge

38. The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
• Nature of our challenge
• Performance stories

39. The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
• Nature of our challenge
• Performance stories
• Where we’re going

45. Jonathan Klein from Getty Images

46. Postcard Project

47. Postcard Project

48. Numbers

49. Ovarian Cycle

50. Social Math

51. Social Math
=

52. Social Math
=

53. Social Math
=

54. Social Math
=

55. Social Math
=

56. How to Use Stories in
Fundraising

57. Stories.

58. Stories.
Connect.

59. Stories.
Connect.
People.

60. Brian Fujitofrom Razoo.com

61. Ditch the
Pitch
(sort of)

62. Michael

65. Resources
• The Goodman Center
www.thegoodmancenter.com
• Network for Good
www1.networkforgood.org
• Philanthropy for All
http://pfa-blog.com/home/

66. Thank You!
Anne Ehlers
Director of Communications & Development
NC Housing Coalition
Email: aehlers@nchousing.org
Phone: 919-827-4495