Nicola Cairncross shares her "Top 5 Reasons Not To Ignore Facebook Ads (Even If You Think Your Prospects Are On LinkedIn)" presentation at the Excela Infusionsoft Users Conference 3 June 2015 in Cheltenham.
Top 5 Reasons Not To Ignore Facebook Ads (Even If You Think Your Prospects Are On LinkedIn)
1. Excela Infusionsoft Users
Conference
5 Compelling Reasons Not To Ignore
Facebook Ads (Even If Your Think Your
Prospects & Customers Are On LinkedIn
Not To Ignore Facebook Ads (Even If You Think Your
Prospects Are On LinkedIn)
20. • 5 Monster Reasons NOT To….
– Hardly Any Competition
– Don’t Be A Dinosaur
• Print, Radio & TV
• Google Ads
• Social Media Content
• Facebook Reach
21. • 5 Monster Reasons NOT To….
– It Really Works!
• Leads in 15 minutes
• Split test
– Image
– Copy
– Audiences
– Country / Area
• Landing Pages
• No web designer needed
22. • Common Mistakes I See
– Not Setting Up Likes Campaign While Getting
Everything Else In Place
– Muddling Up Your Pixels
• 1 x Tracking Pixel goes on ALL pages
• Many Conversion Pixels go on specific TY pages
– Adding Tracking Pixel But …
• Not Setting Up Custom Audiences
• Not Drilling Down To Key Pages & Creating
Audiences Out Of Those URL’s
23. • Action Steps On Leaving
– Download my Free Report
• “How To Tell If Facebook Ads Will Work For You”
– Set up your Facebook Page (or revamp it)
– Think key words / phrases when you do
– Fill it with great content & keep updated
– Start a TARGETED Likes Campaign
– Use a tab to set up an Optin For Free Gift
– Outsource your Ads or DIY (but don’t miss out)