6. Main function of Korean GTCs was exports, and they didn’t export only their family companies’ products, but also other companies’ products Export Products G T C Foreign Companies Family Companies Foreign Customers Other Companies Import Materials
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8. Change of GTC’s BM GTC is diversifying its business model, because conventional trading has become less profitable. Business model of GTC Past Profit from trading Export Products G T C Family Companies Foreign Companies Import Products Foreign Customers Other Companies Market Change Manufacturers including family companies started to export directly. Conventional BM has been less profitable. Now Business Diversification Trading Project Organizer Invest on Natural Resources Invest & Help Small Business Financing
10. History of Samsung C&T Samsung GTC has a long and illustrious history that represents the history of the import/export business of Korea. Samsung GTC is formed as a legal entity as of 1952 First focuses on the food and textile industry 1950 Starts increasing its operations to heavy chemical industry Samsung focuses all its export activities to Samsung GTC 1960 Strengthens its presence in the textile industry The oil shock led to an even more aggressive market developing tactics Develops an import and resources development branch 1970 Despite overall weak economy, Samsung GTC grew an average 31.8% over 5 years Focused on electronics and heavy industry chemicals Started developing long term goals and networks 1980 Samsung GTC merged with Samsung Construction to become Samsung C&T Focuses on high margin products Overhauls portfolio to strengthen resource and project development 1990 Reorganized to increase synergy between construction and trading Focused on finance, marketing, IT, risk management, M&A, and distribution 2000
19. Organizing suitable companies Equipment company . . .
20. Function- Marketing Samsung C&T buys the right to sell overseas from companies that lack an overseas sale network and utilize their own connections to provide access to foreign markets. Business process Finance Foreign Market Investment China Marketing Right to Sell overseas Logistics Manufacturing company Samsung C&T United states Money Europe . . .
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23. Corporate Vision The corporate vision embodies the reason for the existence of the firm given shape and direction by the taken strategy. Overall goal of organization The shape of achieving the vision The “how to” achieve the objective Core Competency + Analysis of External Factors = Our Corporate Strategy
55. V.R.I.O – Finding core competency The R&C of Samsung C&T is further developed into a core competency by the VRIO analysis
56. Core Competency - Network Samsung C&T’s core competency include its powerful and wide network of global contacts. Global Network (& Information) Overview Daewoo International 50 offices in 38 countries 93 offices in 42 countries SK networks 72 offices in 22 countries
60. Competitive employees show great commitment to Samsung2010 FEB First Asian company to construct Solar Panel Plant in California
61. Core Competency – Brand, Family of businesses Samsung’s core competency includes it’s powerful brand and the aggregate family of businesses. Brand Family of Businesses Construction company Samsung C&T Electronic company Equipment company Samsung ranks 19th in the world. Samsung does everything. http://www.interbrand.com/best_global_brands.aspx
