15. [...]social media isn’t a PR tool; it’s
not a marketing tool ; it’s a
communications tool and a media
making/distribution tool set.
http://www.chrisbrogan.com/while-others-paint-the-trim/
34. Note to Social Media Marketing Dorks:
The hard currency of the Internet is not
Facebook “Likes” or Twitter “Retweets”,
as flavor-of-the-month as they might
be. By themselves, they’re worthless.
The hard currency of the Internet is
“Social Objects”.
i.e. Social Objects for people to SHARE
MEANINGFULLY with other people
http://gapingvoid.com/so