This document provides guidance for students on answering an exam question about progression in creativity and use of digital technology from AS to A2 level coursework. It includes examples and theories students should reference in their response. Students are instructed to identify one area of creativity in their AS and A2 work, comparing the impact. The document emphasizes using multiple examples from coursework, comparing skills in digital technology usage and how it expressed creativity. Feedback from exam moderators emphasizes limiting the response to 25-30 minutes and revising for similar practice questions.

1. Section A – Question 1 a)
Development and Progression –
Creativity and Digital Technology
Wednesday 26th March 2013
Unit G325: Critical Perspectives in
Media

2. Why?
Aims & Objectives
• Re-cap prior learning in relation to what is
expected of you for this Section of the exam.
• Go through the expectations for Question 1 a) and
how you need to discuss and evaluate the
progression you have made from AS to A2 with
your coursework in relation to Creativity.
• Establish HOW you have made this progression
and identify some key examples YOU MUST use
and know for the exam IF you get a question for
this area.
• Review the learning.
AO2
Apply knowledge
and understanding
to show how
meanings are
created when
analyzing media
products and
evaluating your own
practical work
(Section A)

3. “The focus of this evaluation must be on skills
development”

4. Key term: Progression

5. YOU MUST “Fill in the blanks” for the
theory we covered last Section A lesson for
Research & Planning.
Extension - YOU COULD give an example to
support your understanding of the theory.
STARTER 1 – 2 Minutes

6. Pete Fr____ (20__)
Suggested that creativity is
brilliant, but that the key to a
strong media product was
“pro__________ and
o_________”.
aser 02
fessionalism
rganisation

7. Bennett, S_____ & Wall (20__)
All media production
“takes place in the l___ of
o___ media p_______”.
later 06
ight
ther roduction

8. YOU MUST note down ONE example of
where YOU feel you have been creative at
both AS and A2 Level.
Extension - YOU COULD make the link to
highlight the progression that you’ve made
from AS to A2.
STARTER 2 – 3 Minutes

9. • Creativity and……
✓
✓
• Digital Technology

10. 2012 Paper Question
and
YOU MUST give ONE example for EACH of the above software the showcases a Creative
Decision you made post-production – for example:
“At Foundation Level, I demonstrated my creativity by applying a post-production effect in
the form of….. to the image on my….. page for my magazine called. The tools used were…”
YOU SHOULD then explain HOW this “made a difference” and whether you adopted a
similarly creative approach to your Advanced Level work OR developed this
Main Task 1 - 15 Minutes

11. FEEDBACK

12. Key areas to consider:
1) What software did you use?
2) How did you use it? – For example which tools did you use that allowed you to be
creative and professional with your work
3) When did you become creative – pre, during OR post-production?
Task – 15 minutes
• What method did you choose to Evaluate your work at AS and A2?
• Where can you highlight an example of where you demonstrate Creativity?
• How did this have a POSITIVE impact on the “Final Outcome”?
Main Task 2 - 10 Minutes

13. FEEDBACK

14. 2013 Paper Question
Using the exemplar answer from last years Question 1 a) (which achieved 23/25)
YOU MUST complete the following:
Use a GREEN pen to identify language from the Question –
for example have they used this in the P of PEA?
Use a RED pen to identify “Range of examples” in the answer – for
example have they used this in the E of PEA?
Extension - YOU COULD identify if they make the comparison between AS
and A2
Use an ORANGE pen to identify the impact on the outcome –
for example what did the effect applied convey? Was it successful?
Digital Technology –
What did you use? When?
Why? Outcome?
Task – 15 minutes

15. Digital Technology –
What did you use? When? Why? Outcome?

16. FEEDBACK

17. 2013 Exam Moderator - Feedback

18. YOU SHOULD designate no longer than 25-30 minutes answering this question
(dependent on how much planning you want to do for Section B).
1-2 Minutes – BRIEF Plan and Introduction
20 minutes – 3-4 examples from your AS coursework and compare/contrast your
“skills in the use of digital technology” in expressing your creativity to similar
examples from your A2 work.
2-3 minutes – Conclusion/Proof read
2013 Paper Question

19. What you have learnt– Plenary
3 minutes
YOU MUST write down x1 area you
need to address for Creativity
YOU COULD give more than x1
example.

20. Homework:
1)Revise!
2)Complete a Practice Question to hand
into Mr Crafts for marking for Question
1 a) (See Past Paper Questions on the
Blog)
Due: Wednesday 2nd April 2014 –
Period 3