1. +
House Style !
By Ashley Tonks

2. +
Font And
Typography
I have had a detailed look at what I think
the style of font and typography should
be. I have taken in to consideration the
type of fonts used by artists during the
reserch phase and hav made a decisiton
after seeing these prefectional publication
in the industry.
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2.
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I started to look at fonts like;
1.
Riesling
2.
Delicious Curls
3.
MileyTwerk
4.
Chopin Script
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3. +
Font And
Typography
But after some reflection of the font and
typography, from seeing the use of font in
other professional publications then I
have decided that I would use a more
stylized font which would suit the artist
better.
I have chose to use 2 different fonts for
my media products. I have choose to use a
font called Little Bird for the main titles of
my digi pack and magazine advert.
However for other text on on the
publications I have chose to use a font
called For a pessimist, I’m pretty
optimistic. This is a thinner font and
reminds me of a Childs hand witting.
I think that it is this element of keeping a
strong theme through my ancillary tasks
and shows a strong house style over all of
my products and music video we have
created.
Font : Little Bird
Pompaii – Maia
Font : For a pessimist, I’m pretty optimistic.

4. +
Eclipse Logo
This was my first go at the company logo,
however I felt that didn’t give off a professional
style which a media company needs.
I started of creating a logo for the
company Eclipse, I have used a cartoon
eclipse and have added the company
name in a nice font. Then by adding filters
to I’m image so that it had a grainy quality.
However after reflecting I didn’t think that
this was suitable to the company as its
didn’t look professional at all.
So I created another logo, this time using
text as the main feature rather than an
image. I think that it is this use of text and
and colour to make my final logo look
more professional. By using a simple font
and basic effects I have been able to
create this simple but effective logo for
the media company our artist belongs to.
This will be put on the Digi pack and
magazine advert to show a strong link
between the different parts of the
software.
So I redesigned the logo and have decided that I
would go with a more simple design with simple
font and effects.

5. +
Colour
From creating the moldboard I was able to
see that our artist would be represented
by pastel colours which show the artist is
down to earth, but look realistic.
This colours would be reflected in the
images I have chosen to use and also in
the choice of costume we asked the actors
to wear on set when filming the music
video. It is this link that shows a strong
house style between the ancillary tasks
and the product.
The colours I have chosen to use have also
been taken from the locations we decided
to film at. For example I plan to use rich
greens, which I have sampled from the
grass and trees on set.
I used this photo as an
example and from the colours
you can see underneath I
have been able to take a
range of different colours
from the one image.
I have taken the greens form
the leaves still on the trees,
then the yellow from the
fallen leaves.