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Target Audience Analyse PR

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Target Audience Analyse PR

  1. 1. TARGET AUDIENCE ANALYSE I created a poll using poll junkie and posted the link of Facebook and Twitter where I waited for ten responses where I specified them to all be between the ages of 16-21 years old (target audience)
  2. 2. Would you buy a music magazine? The first question I asked was would you buy a music magazine as you can see from the diagram below 80% of my target audience would be interested in buying a music magazine. This showed me that there was a great response from my target audience reinforcing me that I chose the correct age group for my target audience as they are all are positive with the idea.
  3. 3. Do you prefer reading text or looking at images when buying a music magazine? The next question I asked was Do you prefer reading text or looking at images when buying a music magazine? The results came back that 50% of my target audience liked a mixture of both images and text, which I expected when asking the question, however closely behind 40% of people said they prefer looking at images rather than reading text, this is something I will take into consideration when creating my magazine and will not over power the pages with text.
  4. 4. What is the average price you would pay for a music magazine? The third question I asked was what is the average price you would pay for a music magazine this is a key part when creating a music magazine as if the price is to high it could discourage my target audience into buying the magazine something I wouldn’t want to do. As you can see from the graph below the teenage target audience chose the lowest price of £1-£2 to be the best deal and offer. With none of them picking £5+ this is something I will definitely take on board when creating my magazine.
  5. 5. What do you think is a suitable colour scheme for an urban music magazine? The next question I asked was What do you think is a suitable colour scheme for an urban music magazine? This is a very important factor of a magazine as it needs to be something that will catch the audiences eye and encourage them into buying the magazine, if the colour scheme isn't correct it could possible effect the whole success of the magazine. After doing the poll I found that the majority of my target audience thought that black and white was the most suitable colour scheme for an urban music magazine, this is something I am definitely going to use in the construction phase of my magazine.
  6. 6. Do you go to music festivals? The fifth question I asked my target audience was Do you go to music festivals? The results came back 50/50 which left me undecided on whether to include information on festivals or not. However after asking one of my friends who answered the poll she said “I do not attend music festivals due to the price which I can not afford, however I would buy a music magazine so that I can get all the gossip form the festivals” meaning that I have the option of including information on music festivals something I'm going to consider including in my music magazine.
  7. 7. What would you like to see in a music magazine? The sixth questions I asked was What would you like to see in a music magazine? The majority of my audience chose the answer Lots of information so I will make sure that I include lots of information that my target audience will enjoy reading.
  8. 8. What types of people would you like to model in the magazine? The last question I asked my target audience was What types of people would you like to model in the magazine? the most popular answer was someone of a similar age this is something I expected as I feel that my target audience will be able to relate more to someone of a similar age as themselves for example Justin Bieber and Selena Gomez who are similar ages to my target audience are very relatable. I will take this on board and choose actors around the age group of 16-21 years old.

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