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Feeding the Beast:
Responding to 21st Century Demands for Library
Collections and Services
Northern California Technical Processes Group Annual Program
April 28, 2017
Luis Herrera, City Librarian
Legacy of the Past
Legacy of the Past
Age of Analytics and
Data Influenced Decision Making
Fast Forward to the…
Circulation Trends
FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17*
pCirc 6,802,185 7,279,926 7,461,279 7,685,892 8,283,926 9,578,031 10,774,032 10,616,881 10,879,351 10,504,781 9,992,639 9,338,138 8,811,120 8,467,328
eCirc 148,634 376,359 556,694 816,631 1,273,429 1,869,658 1,493,451
Total Circ 6,802,185 7,279,926 7,461,279 7,685,892 8,283,926 9,578,031 10,774,032 10,765,515 11,255,710 11,061,475 10,809,270 10,611,567 10,680,778 9,960,779
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Circulation Trends Book FY09 to Estimated FY17*
pCirc
eCirc
Total Circ
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
FY08/09 FY09/10 FY10/11 FY11/12 FY12/13 FY13/14 FY14/15 FY15/16 FY16/17*
Audio Circulation Trend FY09 - FY17*
MUSIC CD SPOKEN CD eMusic eAudiobooks
Geo Mapping
Mapping Usage to Define a Community
….or Who Uses a
Collection
Patrons who checked out
Chinese Language
material FY14.
Population density
grouped by Library
Service Area
Darker Color = Higher Density
…..or Users of a
Specific Branch
 Patrons who use the
Mission Branch Library.
… and How Likely These Families are to Have Children
Mission Branch City Wide
CollectionHQ and ESP
(Evidenced-based Selection Planning)
Using Statistics to Think about Shelf Allocation
Average Branch Adult NF
• 12.2% of circ
• Checked out 4 times
• 20% of inventory count
Average Branch Adult AV
• 20% of circ
• Checked out 13.5 times
• 10% of inventory count
Title Performance Ranking
Improving Collection Access
Future Readiness
FUTURE OF THE LIBRARY FORUM
LEARN ABOUT HOW THE PRIVATE
INDUSTRY HANDLES CHANGE
BENCHMARK AGAINST OTHER URBAN
LIBRARIES
PREPARE THE FUTURE OF THE LIBRARY FORUM
TO IMPLEMENT CHANGE
PROJECT SCOPE
21
Benchmarking
• User Focus
• Invest in the Community of the Future
• Partner with Other Organizations
• Collect and Analyze Data
• Align Staff Around Goals
22
Five Common Core Ideas
23
User Focus
The library can’t be everything to everyone, and must target specific
customer segments.
Often the libraries would identify the basic services they provide to everyone, and
the customer segments identified are specifically the ones that they plan to invest
additional resources to serve.
Children/Youth
Immigrants
Job Seekers
Homeless
Typical
Groups
Elementary School
0-5 Years
High School
Unusual
Groups
Millennials
24
Invest in the Community of the Future
Youth and Family Services
Technology and Access
Community Engagement
Local Culture and History
Reimagined Spaces
FUTURE READINESS
Theory of Change
User Experience
Optimum Public Service
Continuous Learning
Luis Herrera: Feeding the Beast - Responding to 21st Century Demands for Library Collections and Services

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Luis Herrera: Feeding the Beast - Responding to 21st Century Demands for Library Collections and Services

  • 1. Feeding the Beast: Responding to 21st Century Demands for Library Collections and Services Northern California Technical Processes Group Annual Program April 28, 2017 Luis Herrera, City Librarian
  • 4. Age of Analytics and Data Influenced Decision Making Fast Forward to the…
  • 6. FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17* pCirc 6,802,185 7,279,926 7,461,279 7,685,892 8,283,926 9,578,031 10,774,032 10,616,881 10,879,351 10,504,781 9,992,639 9,338,138 8,811,120 8,467,328 eCirc 148,634 376,359 556,694 816,631 1,273,429 1,869,658 1,493,451 Total Circ 6,802,185 7,279,926 7,461,279 7,685,892 8,283,926 9,578,031 10,774,032 10,765,515 11,255,710 11,061,475 10,809,270 10,611,567 10,680,778 9,960,779 - 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 Circulation Trends Book FY09 to Estimated FY17* pCirc eCirc Total Circ
  • 7. - 100,000 200,000 300,000 400,000 500,000 600,000 700,000 FY08/09 FY09/10 FY10/11 FY11/12 FY12/13 FY13/14 FY14/15 FY15/16 FY16/17* Audio Circulation Trend FY09 - FY17* MUSIC CD SPOKEN CD eMusic eAudiobooks
  • 9. Mapping Usage to Define a Community
  • 10. ….or Who Uses a Collection Patrons who checked out Chinese Language material FY14. Population density grouped by Library Service Area Darker Color = Higher Density
  • 11. …..or Users of a Specific Branch  Patrons who use the Mission Branch Library.
  • 12. … and How Likely These Families are to Have Children Mission Branch City Wide
  • 14. Using Statistics to Think about Shelf Allocation Average Branch Adult NF • 12.2% of circ • Checked out 4 times • 20% of inventory count Average Branch Adult AV • 20% of circ • Checked out 13.5 times • 10% of inventory count
  • 17.
  • 19. FUTURE OF THE LIBRARY FORUM
  • 20. LEARN ABOUT HOW THE PRIVATE INDUSTRY HANDLES CHANGE BENCHMARK AGAINST OTHER URBAN LIBRARIES PREPARE THE FUTURE OF THE LIBRARY FORUM TO IMPLEMENT CHANGE PROJECT SCOPE
  • 22. • User Focus • Invest in the Community of the Future • Partner with Other Organizations • Collect and Analyze Data • Align Staff Around Goals 22 Five Common Core Ideas
  • 23. 23 User Focus The library can’t be everything to everyone, and must target specific customer segments. Often the libraries would identify the basic services they provide to everyone, and the customer segments identified are specifically the ones that they plan to invest additional resources to serve. Children/Youth Immigrants Job Seekers Homeless Typical Groups Elementary School 0-5 Years High School Unusual Groups Millennials
  • 24. 24 Invest in the Community of the Future Youth and Family Services Technology and Access Community Engagement Local Culture and History Reimagined Spaces
  • 25. FUTURE READINESS Theory of Change User Experience Optimum Public Service Continuous Learning