Curious about Facebook, but don’t know where to start? Hastings College’s Perkins Library has been using its Facebook page to spread the word about the library’s programs and services. Susan Franklin, Public Services Librarian at Perkins Library, will share how the library developed its Facebook presence and how this social networking tool is being used to inform, invite, announce, network and connect Perkins Library with its community. NCompass Live - April 18, 2012.

1. In Your FACE[book]!
Using Facebook to
Show Off @ Your Library
Ncompass Live
Susan Franklin Wednesday, Ap
ril 18, 2012
By PresenterMedia.com

2. What is a “Facebook”?
• Company Overview:
“Millions of people use Facebook everyday to keep up with friends, upload
an unlimited number of photos, share links and videos, and learn more
about the people they meet.”
• Founded:
February 4, 2004
• Mission:
“To give people the power to share and make the world more open and
connected.”
• Users:
845 million monthly active users at the end of December 2011
(175 million in 2009!)
http://newsroom.fb.com/content/default.aspx?NewsAreaId=22

3. “Facebook Demographics and Statistics Report 2010—
145% Growth in 1 Year”
• istrategylabs.com has been tracking Facebook since 2007
(20 million U.S. users)
• 20 million     103+ million U.S. based users in 2010
• The 35+ demographic now represents over 30% of the entire user base.
18-24 demographic = a little more than 25% of total user base
25-34 demographic = a little less than 25% of total user base
Facebook is where your patrons are!
http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/

4. Why use facebook?

5. (not so brief) History of Facebook
Facebook “born.” Harvard only. Profile = directory (name, contact info, picture,
2004 interests). Work-intensive (had to visit friends‟ profiles to see updates).
Facebook available to professionals, students from other colleges, even
2005 high school students.
News Feed” added, which highlighted friend information (most recent and
2006 most relevant content) on your own homepage.
Term “social graph” was coined to describe how Facebook “maps out”
2007 people‟s connections (remember that these connections exist in the real
world…all Facebook does is map them out).
2008 Facebook redesign made Wall the central focus, “a big step in the direction of
helping people share immediate experiences with one another: a thought, a
status, a photo, a note, a feeling.” Companies, government entities,
organizations, etc. are encouraged to join Facebook.
2009 The old adage about “shift happens”? Facebook underwent another redesign
in March 2009. Layout and emphasis were “streamed.” Public
figure/celebrity/organizational profiles began to look, act, and display content
more like personal ones.“
2010 “Lists” allow a Google+-y approach to organizing your connections and
information flow.
Timeline. According to Zuckerberg, “Timeline will be "all your stories, all
2011 your apps, a new way to express who you are…as time goes by, it will
automatically help users by saving the important items and shrinking
the lesser ones” (http://abcnews.go.com/Technology/f8-facebook-mark-zuckerberg-announces-
timeline-feature-open/story?id=14582916)
Future? (Timeline adapted from “Share and Connect” by Mark
Zuckerberg, March 4, 2009)

6. Value of Facebook
(and other Web-Based Social
Networking Tools)
Tech Guru David Lee King
Predicted in 2009 that:
• Translate your institutional
“self” into an online [Effective] Social networks will someday be
presence/entity. like air [integrated seamlessly into our
lives].
• Make connections with
patrons, users, colleagues, Three things are needed to make social
similar institutions, etc. that networks like air:
are based on existing (real 1. identity - who you are
world) contacts. 2. contacts – who you know
• Group connections based on 3. activities – what you do
similar interests, activities,
Facebook is one way to experiment with
goals. integrating social networks into your
• Share content and interact library. And it‟s as easy as
(comment, contribute, King‟s 1- 2 - 3!
engage) with your
connections.

7. 1. IDENTITY: Who You Are
“Facebook is a customizable presence for an
organization, product or public personality to join the
conversation with Facebook users”
(Facebook Pages, February 2009)
Translate the essence of your library, of who you are,
into a Facebook Page that speaks volumes about
your:
* Information
* Users/Fans
* Events
* Photos & Video
* Wall
* Updates

8. I Recline on Couches
Living on Coffee &
JSTOR: Friends of
Perkins Library

9. 2. CONTACTS: Who You Know
We started with 2 members (both staff) and have grown to all staff
members + 681 other members. We‟ve increased from 325 in
2009 to 681 in 2012!). How? By hook, crook, coercion…any way
we can get them, including:
 Facebook badges on our webpage
 Word of Mouth
 Computer Lab Signage
 Library literature/brochures/flyers/training handouts
 Colleagues on campus, statewide, and nationally
 Personal Friends & Family
 Student Assistants & Library Groupies (yes, we have them!)
 Media Outlets (HC Announcements, Collegian, HCTV, Radio)
 Professional Associations/Entities (HC Broncos, Back Alley
Bakery, Nebraska Library Association, other libraries…)

10. IT’S ALL ABOUT CONNECTIONS!
Staff Colleagues
Students Former People from the
Teens First Category
Patrons Professional Association Friends of friends…
Users Co-Members
Community Members

11. 3. ACTIVITIES: What You Do
Here is where the “true value” of Facebook resides!
Facebook gives you one more “place”
to carry out the core activities you
already do: programming, services
(such as reference), library
instruction, PR/visibility, connecting
with patrons, etc.

12. ACTIVITIES: what WE do on facebook
Inform & Announce
Events & RSVPs
Reference & Other Services
Network, Collaborate, Connect
Professionally
Engage & Discuss
Showcase & Brag

13. Inform & Announce
General Library & Contact Info
Hours of Operation / Break Hours
Special Events
Contests
Interesting Current Events / News
New Acquisitions / Equipment /
Services
Study Tips & Tricks

15. Events & RSVPs

16. Events & RSVPs
Banned Books Read-Outs/Observations
Halloween Contests and Observances
Gingerbread Cookie Decorating & Paper Snowflake Cutting
Contests for National Library Week:
2008, 2009 youtube
2010 photo
2011 what‟s your story @ Perkins Library
2012 ???? NOT SURE YET…eeek!
(send brilliant ideas ASAP to sfranklin@hastings.edu!)
Library All-Nighters
Game Nights

17. Recent Events

18. Recent Events

19. Recent Events

20. NLW 2012 Short, Short Story Contest
Join us in celebrating libraries by penning a SIX WORD STORY that reflects
the 2012 National Library Week theme, "You Belong @your library."
Now through Saturday, April 14, post your six word story here or on the "I
Recline on Couches..." facebook group page. Entries wil...l be divided into
two categories (Current HC Staff/Student/Faculty & Past
Staff/Student/Faculty/Fans, etc.); judged by a prestigious panel of guests;
and rewarded with amazing prizes.
www.atyourlibrary.org (from which we pilfered and adapted this contest idea!)
offered a few clever examples:
*Town‟s kids visit Narnia. Librarian leads.
* What connects far and wide? Bookmobiles.
* School library doors open. Girl smiles.
* Journeys begin a his university library.
Let the challenge begin!
NLW Contest. Six Words. Compose Now.

21. “A book opens. We are free.”
“All book piles are beautiful messes.”
“He walked in…never came out.”
“Lost in pages. Leave a message.”
“Study. Sleep. Socialize. Slither (geckoes). Smile.”
“Libraries…like the internet, but organized.”
“I can breathe at my library.”
“Answers are found; people are lost.”
“Let the pages be your wings.”

22. Contest Entry Statistics
56 stories
by 27 people
ranging from staff, students, faculty,
friends of Perkins
Library, Regional Library System members,
our new librarian, community users…
EASY WAY TO CELEBRATE & INVOLVE
OUR USERS!

23. Winner?
“Susan Franklin beats all
other librarians.”
(just kidding!)

24. Future Events
Meatball Mustache Monday (?)
National Library Workers‟ Day Appreciation for Student
Assistants (April 10)
Game Night (April 26)
Library All-Nighter (May 5 or 12?)
Tuesday Trivia (?)

25. Reference & Other Services
Inbox Messaging & Facebook Chat
JSTOR, CiteMe, WorldCat and
Other FB Apps
LibGuides / Pathfinders
Information about Interlibrary Loan, etc.
Database Tips, Tricks, Tutorials
Highlighting Reference Questions by
Posting on Wall for Everyone‟s Benefit

26. Network, Collaborate, Connect Professionally
Campus
(students, staff, faculty, alumni, parents of
current students)
Local (other Hastings libraries, community
members)
Regional (RVLS & members)
Statewide (regional library systems, other
NE colleges and libraries, NLC)
Nationally (interest groups such as
ACRL, Intellectual Freedom)
Groups (Library Secrets,
Reading Is Sexy)

27. Engage & Discuss
Via Wall, Inbox/Messaging/Chat
Suggestions, Comments, Feedback
Debate Current Issues / News Items
Poll Members
Encourage “Tuning In,” “Having a
Voice”
Share Information-Related Jokes,
Videos, Links, etc.

28. From I Recline’s Wall
Announcements
Black History Month
Women‟s History Month
Freedom of Information Day
Dickens 200th Birthday
Questions We‟ve Posed
“What are your contenders for “bad bookmarks”?
“Raise your hand if you like fanfic? Do you know what
a „shipper‟ is”?
“Are you guilty of judging by facebook cover photos?”

29. From I Recline’s Wall
Links
I Want a Girl Who Reads
http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dr
WwXJT4LA5A&h=xAQFaB8bgAQGE0WGYj5xGT6BTFqxSVqOw8f6EjMaIxAMGbg
10 Spelling Checker Secrets for Microsoft Word
http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dr
WwXJT4LA5A&h=xAQFaB8bgAQGE0WGYj5xGT6BTFqxSVqOw8f6EjMaIxAMGbg
Nostalgia/<3 4 R Library
“I miss the feel of that library.”
“Even though I currently make my living at another
library, Perkins will forever claim my deepest
loyalties!”

30. Showcase & Brag
Photo Albums
Displays
Notes

31. 1+2+3=?
Facebook = increased
visibility, promotion, connecti
ons, participation, and
goodwill for your library!

32. Hope to see YOUR LIBRARY showing off
on Facebook soon!
Questions?
Susan Franklin | 402.461.7411 | sfranklin@hastings.edu