Marketing @ your library® is a slide show challenging Nebraska libraries to join the campaign for America's libraries, sponsored by the American Library Association. The slides define library marketing components, describe marketing as a function of planning and service delivery, and include examples of easily customizable signage and marketing activities, with a special focus on merchandising. For more information contact Mary Jo Ryan, mjryan@nlc.state.ne.us.

1. Marketing @ your library ® Got Questions? Find Answers @ your library ®

6. Marketing Planning Process Know your community Implement Communicate Know your library Evaluate

9. Profile your community

13. Planning and Marketing Marketing Planning Partnership Worksheet Expected Outcome When Contact Person Partner Possibilities/Benefit Outreach Activities Product Target Group

48. Outreach: Speaking engagements Interview shows Sponsorship of community events/activities Offsite seminars Offsite workshops Service club membership Other club memberships Offsite delivery of library services Offsite demonstrations Offsite displays Other Marketing Strategy Menu Results Person Respon-sible Target Date Ideas for Our Library Library Customer Target Strategy

49. Paid Advertising Radio Television Outdoor billboards Direct Mail Letters Newsletters Sales or product/service/ announcements Flyers Postcards "Special customer" offers Brochures Direct response Coupons Bill stuffers Other Results Person Respon-sible Target Date Ideas for Our Library Library Customer Target Strategy

50. Print: Newspaper Magazines "Shoppers" (free or classified ad magazines) Yellow Pages Special directories (regional, seasonal, Chamber) Trade or industry directories (e.g., Thomas' Register ) Cooperative ad support from your library vendors Flyers Posters Handouts Other Results Person Respon-sible Target Date Ideas for Our Library Library Customer Target Strategy

51. Results Person Respon-sible Target Date Ideas for Our Library Library Customer Target Strategy One-On-One Selling Presentation materials Personal letters Customized proposals Telemarketing Library personnel training Other Public Relations News releases Articles in magazines, journals, etc. Open houses, coffees, etc. Other

52. Results Person Respon-sible Target Date Ideas for Our Library Library Customer Target Strategy Specialty Advertising Matchbooks, keychains, other novelties Calendars Datebooks Bookmarks Other Sales Promotions Discounts Loss leaders Coupons "Buy one fine, get one free" Other