Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Winning and Building Business Seminar
1. Go Social
Winning and
Building Business
Online
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
2. November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month 20,000 page views per month
0 Facebook fans 5000 Facebook fans
0 Twitter followers 10500 Twitter followers
0 Linkedin Connections 2500 local Linkedin Connections
0 YouTube Videos 160 Videos (15,000 views)
0 Blog posts 500 posts
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
3. The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Born out of blogging about
Spokane Wine
•Branding proposition
•Annual publication
•10,000 copy niche print
magazine
4. The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•5 Wineries 40 Wines 1 Location
•Co-op business model
•Event facility (3000 sq ft)
•Future expansion
•Voted “Best new biz in 2011”
•Featured in Alaska Airlines
Magazine and on MSNBC.com
5. The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Author
•Teacher / Trainer
•Seminar Leader
•Coach / Consultant
•Online Marketer
•Helping businesses bring mayhem to their
marketing strategy through relationship
marketing and new media brand positioning
6. 3 Reasons Why You MUST be Social
Your Number One Priority Should Be…
Engaging an Audience Through Facebook
Using Twitter to Make Your Business Fly
LinkedIn The Professional Network
Others (Pinterest, Google+, You Tube, Instagram)
Winning and Building Business
Q&A Throughout
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Today’s Agenda #gosocial
7. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Social Explosion
Think back just 7-10 years ago (2002-2005) –
How did you get the word out about your
business, sale, experience?
8. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Social Explosion
Okay, think about today…how are consumers
getting information?
10. 3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
11. 3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Search
•The world is going mobile and
searching for products and services.
Social sites are being indexed by
search engines
12. 3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Relationships
•Social tools provide an
unprecedented means for building
relationships. You can scale much
easier and at less cost
13. 3 Reasons You Must Be Social to Survive
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
•Culture shift
•We are in the largest shift of
communication and how consumers
engage with brands that we’ve ever
seen
14. Your Number One Online Priority Should Be
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
15. Your Number One Online Priority Should Be
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
"Social media is an
ingredient, not an
entree." - Jay Baer
16. The Problem
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Getting found is critical
Search is king
1/3 of all searches are done
mobile
61% result in a call
“Having” a web site is no longer
the solution
The way we get information has
changed in the last 3 years
Your Website is the only content
you own
17. Your #1 Online Priority
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Direct Traffic 20-30%
Search Engine 35-40%
Referral Traffic 20-30%
Where does your web traffic come from?
“If you are not a content creator / curator and are not part
of the social revolution, you are giving business to those
that are.” ~ Josh Wade
19. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
•Keywords
•Metadata
•Pictures/Vids
20. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity
21. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity
SPONSORED
•Pay to play
•Partnerships
•Don’t give it all
away…linkback
22. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity
SPONSORED
•Pay to play
•Partnerships
•Don’t give it all
away…linkback
AFFILIATE
•Fee based
cross promotion
•Great revenue
and SEO source
23. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity
SPONSORED
•Pay to play
•Partnerships
•Don’t give it all
away…linkback
AFFILIATE
•Fee based
cross promotion
•Great revenue
and SEO source
PAID
•Google ads
•Facebook ads
•PPC
24. Six Essentials to More Web Traffic
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
CONTENT
•Keywords
•Metadata
•Pictures/Vids
FEATURED
•Guest blog
•Easy Linkbacks
•Added content
•Reciprocity
SPONSORED
•Pay to play
•Partnerships
•Don’t give it all
away…linkback
AFFILIATE
•Fee based
cross promotion
•Great revenue
and SEO source
PAID
•Google ads
•Facebook ads
•PPC
SOCIAL
•Social networks
•Don’t neglect
email mktg
25. Conversion Strategies
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
What is your call to action once someone is on the site
Visitors – 100%
Deeper visit to site – 60%
Offer value – collect email 10-20%
Offer value – sign up newsletter 7-10%
Offer value – purchase product 2-5%
26. Your Goals Direct Your Strategy
Vineyards looking for high yield cost efficient fruit are planted much differently than
vineyards that are looking for low yield concentrated, flavorful and more costly fruit.
1. Monitor and protect brand identity
2. Connect with industry
3. Monitor industry mentions and customer sentiment
4. Share industry information (become a resource)
5. Build awareness of topic, passion or product
6. Customer service
7. Drive traffic to content
8. Build customer relationships
9. Build expertise or professional status
10. Monitor competitors
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
27. Questions to build your strategy
1. What is your current social media strategy?
2. How do you currently communicate with customers?
3. How do you develop NEW relationships?
4. How much would 100 committed brand ambassadors be worth
to your business?
5. How do you envision using Social Media tools?
6. What goals do you have as a result of implementing a social
media marketing strategy?
7. How much time do you expect to dedicate to it?
Write down your answers to the following questions. It will help
establish where you are and where you want to be
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
29. Time to Think
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
30. Time to Think ROA
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Attention is the
currency of social
media. Capturing
attention leads to
awareness and then
action.”
What is your RETURN
ON ATTENTION?
31. Time to Think ROA
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
32. Winning and Building Business
Are you part of the conversation?
Are you being found?
Do you create / curate content?
Are you generating attention?
Are you monitoring who is talking
about you?
Are you engaging with the online
masses?
Is your web site active?
Is your web site mobile friendly?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
33. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Big 5
1 BILLION ACCOUNTS
600 M
users
200 M
users
220 M
users
40 M
users
34. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Big 5
35. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
The Big 5
36. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
What’s it all about
•PEOPLE
•Engagement
•Extension of brand
personality
•Extension of in store
experience
•18-44 age
•60% female
37. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
Why you need to be there
•PEOPLE
•2/3 of Americans on FB
•50% of them every day
•Brand awareness
•Top of mind
•Business to consumer
connections
38. How much is a fan worth?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
40. Engage
Building brand ambassadors through referrals
advertising and engagement
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
41. Like -vs- Friend
Setting up Fan Page
Understanding the Facebook
“Top News / Most Recent”
Basic Uses
Building Your Base
What to Post
How Often to Post
Engage
Growing brand ambassadors through referrals, advertising and engaging content
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
42. Businesses that have “Friend” pages are in violation of
Facebook terms of use
Your “Friend” page runs the risk of being shut down
Maximum “Friends” is 5000
Cannot use FB ads or analytics for “Friend” pages
Cannot use FBML for “Friend” pages
Engage
Like versus Friend
https://www.facebook.com/pages/create.php?migrate
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
43. Engage
Setting up a business page
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
44. Top Stories
It is the default when someone
clicks home in Facebook
It is not real time
Shows the pages and friends
you have recently engaged with
No engagement means not in
the feed
Engage
Understanding Facebook Algorithm (Top Stories)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
45. Recent Stories
Real time stream of friends and
liked page activity
Something posted 4 hours ago
will only be seen by those online
within that immediate window
Engage
Understanding Facebook Algorithm (Recent Stories)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
46. 1. Less is more (2-5x per day)
2. Shorter character count (80
characters or less
3. Type (photos, videos, links)
4. Full links (not short like Twitter)
5. Time of day (10am / 8pm)
6. Thursday and Friday
7. Use #hashtags
7 Ways to Get Noticed in a Facebook Feed
Understanding Facebook Algorithm (Recent Stories)
How do you stand out among the 30 billion pieces of content each month.
Affinity * Weight * Time of Day
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
48. Engagement is KING on Facebook
Let’s take a look
Organic growth is the most sticky kind
Recommendations
Friend recommendations are powerful
Facebook Ads
Great value and extremely targeted
Engage
Building your base
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
49. 1. Quotes
2. Answers to Frequently
Asked Questions
3. Did You Know Trivia
4. Pictures of your business
5. Questions of the Day
(great research)
6. Video
7. Links to things you like
8. Promoting peers or partners
9. Your blog posts
10. Sales or Events
Engage
What to post
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
50. When are people online?
Morning (8-10am)
Late afternoon (2-3pm)
Mid-Evening (7-9pm)
2-3 status updates per day
Don’t over post (it’s annoying)
Be consistent
Mix it up
Engage
How often to post
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
51. Timeline for Business Brands
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
52. Cover Photo and Other Branding
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
850 x 315 pixel banner
•First branding seen
•Use quality image
•Think it through
180x180 pixel profile pic
What you can’t do with it
Facebook terms of service
say the images can’t include
•Price or purchase info
•Contact info
•Calls to action
•References to terms “like or
share”
•No arrows pointing
53. Cover Photo and Other Branding
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
1 – Category / About
150 characters
2 – Photo
Fixed app (still a branding
opportunity)
3 – Map
Positioned for places pages
4 – Custom app image
110x74 pixes
5 – More
The rest of your appsWith the exception of the “Photo” app, the remaining apps
can be repositioned for branding and campaigns
54. Cover Photo and Other Branding
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
1 – Milestone Images /
Highlighted Post Images
843 x 403
2 – Pinned Images
403 x 403 (will be cropped to
center of image if larger than
this)
3 – Facebook Ads
110 x 80
4 – Custom App Width
810 pixels wide
1
3
2
55. Landing Pages
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Good use of branding with custom app tab images
Notice the use of the “Photo” coupon alert
Can move “likes” to below the fold to de-emphasize
Custom apps width size change from 520 pixels to 810 pixels
56. Featured Content
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Showcase content
•Highlight – spreads content
across the full width of the
timeline
•Great branding opportunity
with full 843 x 403 image
57. Featured Content
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
Showcase content
•Pin – pins content on the top
left of the timeline for 7 days
Any images larger than
403x403 will be cropped to
center of image.
58. Featured Content
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
•Milestone – tell your brand story
Milestone images are 843 x 403 max and are centered on
page.
59. User Interaction
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User Interaction
Changes
1. Who can post?
2. Where do posts go?
3. Moderate / screen
posts?
4. Private user messages
61. WooBox.com
Three Fabulous Facebook Finds
Three great tools for Facebook Success
Woobox is a suite of tools that can help connect your Facebook fans with your other social networks (Twiiter, You
Tube, Flicker). The application also offers cool interactive photo sharing, slide shows, music, PDF files and a host
of other advanced features. Woobox offers nine free applications along with pro and premium services for the
more advanced user. At the minimum you can connect your Twitter and YouTube accounts to Facebook tabs for
free!
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
62. Shortstack.com
Three Fabulous Facebook Finds
Three great tools for Facebook Success
Create deals build sign up forms, host contests, build custom pages and more
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
63. Shopping Cart
Payvment.com
Three Fabulous Facebook Finds
Three great tools for Facebook Success
Build a shopping cart for your
products and services and turn
your Facebook page into an
opportunity for revenue.
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
64. NO BRAINERS
That will make an immediate impact
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
65. 5 No Brainers
Add your social media contacts to:
Web Site
Email
Business Card
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
66. Get your Facebook Vanity URL
Easier to communicate
Better search returns
Branding
5 No Brainers
http://www.facebook.com/username
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
67. Add a Facebook Badge to your Website
Drive likes
Create engagement
5 No Brainers
http://www.facebook.com/badges/page.php
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
68. Respond to everyone
Never let a mention or post go un-noticed
Say thank you
Be the last person to comment on a
Facebook conversation
5 No Brainers
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
69. Post Content
If you’re committed to this there should
always be something new to talk about
Content is king; conversation is queen
Empty sites are like out of date web sites,
unreturned phone calls, unresponsive
representatives, and empty promises
5 No Brainers
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
71. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Twitter
What’s it all about
•PERSPECTIVES
•Conversations
•Information
•Listening
•Immediate and viral
•SEO
•26-56 age range
•57% male
72. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Twitter
Why you need to be there
•PERSPECTIVES
•Greatest conversation in
the world
•Real time understanding
of customer wants
•Customer service
•Relationships (amazing
scale)
73. Online cocktail party
What is Twitter?
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
74. A Look at twitter.com: Me
Your profile
Picture
Name
140 character
description
Web site
Your Tweets
Your stats
Tweets,
following,
followers, lists
Images
Similar people
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
75. A Look at twitter.com: Home
Your timeline
@ mentions
Activity of
people you
follow
Saved searches
Lists you create
Tweets from
people you
follow
Side bar
Who to follow
User profile
details
Trending topics
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
79. The Tweet
Learning the Language
140 characters including any URLS and user names.
Can be about anything you want it to be about
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
80. The @ Mention / Reply
Learning the Language
@username – designates who you want to mention or talk directly to in a
tweet. Starting the tweet with a user name is only visible to the user and any
followers you have in common.
Also known as a mention when people use your username in a tweet
DM – Direct Message – a private tweet to a @follower
@follower must be following you back to send a DM
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
81. RT – The retweet
Learning the Language
Retweeting is simply forwarding a message
or content along to your followers - sharing
Retweets can be done at Twitter.com using
the Retweet action icon (using this format
does not allow any customization of the
message.)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
82. # Hashtag
Learning the Language
Placing # before any word creates an
automatic search stream link for the term
Easy aggregator of information
Assist in following a conference, seminar, or
topic. Multiple users can participate
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
83. Favorite
Learning the Language
Save any tweet to
reference it later.
Great for coming
back to great
content
Trends Lists
What is popular
Join in the
conversation and get
greater exposure
Manage and group
your followers
See what lists you
appear on.
Find new followers
on others lists
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
84. Follow people of like interests
Use Twitter Search
Try to locate key influencers in your area / field
Don’t follow people who haven’t tweeted in a while
Follow in chunks of 70-100 people
Follow people in the “lists” of influencers
When you follow people you will see their tweets
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
88. Start Tweeting
How to Grow a Following
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
89. How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
90. Share posts from others you enjoy –
Retweet
Share content you create
80/20 rule – Share relevant content
before you sell
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
91. If Content is King, Conversation is Queen
Respond when you’re mentioned
Jump in to the conversation
Ask questions
It’s just talking to people
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
92. Questions
Links
Activities / with media is preferred
Pictures
Posts you like
Posts you create
Events / Sales / Offers
Tips for your industry
How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
93. How to Tweet: Bad Example
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
94. How to Tweet: Good Example
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
95. Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot
is usually embraced. Quick bites of information are engaging and add to
the conversation.
10+ times per day (as long as you’re not selling)
Be ENGAGING
Okay to share same info 2-4 times at different times of the day
How to Tweet
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102. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Linkedin
What’s it all about
•PROFESSIONAL
•Resume
•Connections
•Referrals
103. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Linkedin
Why you need to be there
•PROFESSIONAL
•Business to business
connections
•Search engine gold
•Referrals and leads
104. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Linkedin
When, what, how?
•PROFESSIONAL
•Complete and keep profile
up to date
•Occasional status updates
•Make connections
•Respond to inMail
105. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Linkedin
When you shouldn’t be there
•PROFESSIONAL
•Won’t benefit from
business to business
connections
•Won’t keep your profile
up to date
106. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
What’s it all about
•PICTURES
•Vision board
•Visual favorites boards
•Extremely viral
•68% female
•26-54 age range
•Aggregator of stuff
•Driver of web traffic
107. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
Why you need to be there
•PICTURES
•Third largest referrer of
web traffic
•Business to consumer
•If you’re selling an
experience or visually
attractive product
•If you have a strong web
presence (eComm)
108. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
When, what, how?
•PICTURES
•Evenings
•Organize your boards
•Pin content FROM your
website to your boards
•Showcase your brand
personality
•Comment, like and repin
•Brand your boards & pins
109. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pinterest
When you shouldn’t be there
•PICTURES
•If you are purely
business to business
•If your product is non-
visual
•If your web presence is
poorly done
•If you have no
conversion strategy
110. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google +
What’s it all about
•PASSIONS
•Connecting and
communicating with
people of similar
passions
•Similar to Facebook
•63% male
•18-34 age range
111. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google +
Why you need to be there
•PASSIONS
•It’s Google
•SEO, SEO, SEO
•Stake your claim
•Google Places
112. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google+
When, what, how?
•PASSIONS
•Complete your profile
•Create and add people to
circles
•Post relevant content
•Focus on key words
•Not a network you need
to babysit but keep your
eye on it
113. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Google+
When you shouldn’t be there
•PASSIONS
•If you have nothing to
share
•If the demographic isn’t
yours
•If you don’t need web
referrals or web traffic
114. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
What’s it all about
•PHOTO SHARING
•130 million active users
•Share pictures and
video with filters
•40 million posts per day
•18-34 age range
115. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
Why you need to be there
116. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
When, what, how?
•PHOTO SHARING
•Complete your profile
•Follow people, like
pictures, comment (think
Twitter)
•Post videos and pictures
•Use hashtags to get
broader audience
•Develop contests
117. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Instagram
When you shouldn’t be there
•PHOTO SHARING
•If you have nothing to
share
•If the demographic isn’t
yours
•If you don’t have a
visual product
118. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Winning and Building Business Online
WINNING BUILDING
119. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Winning
•Content increases your
SEO and gets you found
by new customers
•Engagement with
existing customers
causes organic growth
•Social sites are indexed
by search engines
•Social is where referrals
and recommendations
are being made
120. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Building
•Continue interaction
beyond the “store”
experience
•Be top of mind more
frequently (repeat visits)
•Build loyalty through
special offers
•Conversation – builds a
subconscious connection
to your business
•Brand ambassadors
121. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Prioritize where you NEED to be
•Don’t have to be everywhere
•Excel where you choose to be
•Be strategic and intentional
•If you do nothing, you will
continue to get further and
further behind
122. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Prioritize where you NEED to be
Go Where Your
Customers Are
123. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Prioritize where you NEED to be
Have a strategy
124. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Use Tools to be Efficient
•Google Analytics for measuring
•Tweetdeck / Hootsuite for
monitoring
•Sprout Social for workflow
•Block out time for engagement
125. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Three Tips for Success
Weigh TIME vs. MONEY
•Educate yourself
•Determine the value
for your business
•Adjust your marketing
spend to compensate
•You’ll either spend
your time or your
money