Digital Marketing & IT Services for SMBs_8-12-16

Digital Marketing
and IT Services
1 Copyright Protiva Consulting LLC 2016www.protivaconsulting.com
Protiva Consulting LLC
A Firm Based in the Metro Atlanta Area

About Us
• Protiva Consulting is an Atlanta-based LLC. At Protiva Consulting LLC., our business is
helping your business succeed.
• The company represents over 50 years of combined business, technology delivery and
consulting experience between the founding Principal and his partners in
helping businesses define the right strategies to be successful in the dynamic environment
as well as helping businesses execute the strategies for success. Our focus is finding areas
where your business could be more productive and successful and then helping you
develop the path to get it there.
• Determined to create something better, Protiva Consulting was formed to help businesses
of all sizes reach that next level without losing their personality. Founded by professionals
with experience in delivering consulting services to companies across the globe, Protiva
Consulting LLC. brings to bear an ability to "Think Globally, yet Act Locally"."

Our Differentiators
• Quality and Reliability
– Our “stage-gate” process based approach ensures the development team and our clients are aligned at
every critical stage
– Client Benefit: No Surprises and No Regrets
• End-to-end Solutions
– Our business consulting professionals with top-tier management and technology consulting experience
(PricewaterhouseCoopers, IBM Business Consulting Practice, Accenture, Wipro, Genpact among others)
– Our technology team is headed by a veteran technologist with more than 17 years experience in successful
technology delivery using the “on-site, off-shore model”
– Client Benefit: Technology options presented are those that deliver clear business value to our client
• Local Presence with Offshore Costs
– Our on-site, off-shore model leverages local presence ensuring frequent interaction and communication
with our clients; while our off-shore technology delivery team ensures quality delivery at the lowest cost
– Client Benefit: Our pricing is often 30-40 percent cheaper than similar services found locally, while the
quality is just as good, if not better than that offered by our competitors
We Offer to Our Small and Medium Business Clients Quality IT Delivery at Unmatched Prices
that only Large Enterprises Could Hope to Leverage Until Now!

Our Suite of Services and Offerings

An End-to-End Solution Capability
IT Services
Engagement delivery model where Protiva, working closely
with the client, owns the deliverable. Typical sponsors on the
client side include the Owners, C-Suite, SVPs or VPs/ Directors
in the business, product and market functions.
Digital Consulting and Advisory
Services
Resourcing and Staffing
Protiva professionals, working closely with the client, owns
the technical deliverable. Typical sponsors on the client side
include the Owners, CIO, CTO, SVP, VP and/or Directors in the
IT function.
Protiva works with client’s procurement, HR, or hiring
decision-makers to identify, vet and procure the most
appropriate team members, whether on a contract, contract-
to-hire or direct hire basis.

Our End to Digital Marketing Solution Approach
From Consulting to Development -We guide you in every step
5
Performance
Analytics
4
Digital Asset
Deployment3
Digital Marketing
Plan
2
Digital
Strategy1
Digital Audit
Understand your business
objectives, assess current
performance against your business
objectives, understand capabilities
Develop Marketing Plan
Develop plan and timeline for
investing in specific digital assets
and campaigns
Measure, Analyze and Refine
Measure asset and campaign
effectiveness, analyze
results, and refine approach
as necessary
Design Future State Strategy
, Design digital strategy and
roadmap based on gap
analysis
Implement Plan
Implement and deploy digital
assets
Digital Audit

Copyright Protiva Consulting LLC 20167
Our Digital Services Portfolio
www.protivaconsulting.com
Digital Marketing Strategy and Plan
Plan before you implement; Communication
Strategy, Channel Management Plan
Digital Property Design
Design, Development and Maintenance of web
properties; Content website and e-commerce site,
Content, Mobile apps to communicate Content,
drive Commerce and enable Productivity
Search Engine Marketing
Making your digital presence searchable in Google;
SEO, Remarketing and Google PPC Campaigns
Social Media Marketing
Social interaction with target group/consumers;
Facebook, Blog, Pinterest, Twitter, Blog, Pinterst,
Twitter
E-Commerce Marketing
Enabling eyeballs, conversions on your e-commerce site;
Content Marketing, email Marketing, Social Ideations
Digital Advertisement Design, Optimization &
Management
Designing honey pots to attract your targeted consumer;
FB Ads, 3rd Party Portal Ads
Analytics
Measure everything you do – Google analytics, Facebook
insights

Digital Consulting

Digital Consulting Services
Digital Audit
• Understand your business objectives and goals
• Assess performance of digital footprint against business goals
• Score on key parameters vs. competitors
Digital Strategy
• Envision target state, align on required capabilities
• Identify gaps with respect to target state vision vs. required
capabilities
• Understand customer segments and develop personas, identify
“Moments of Truth” & develop digital customer journeys
• Develop roadmap to deliver digital customer journeys
Digital Marketing Plan
• Channel Management Plan
• Lead and Traffic Generation Plan
• 360 degree customer engagement plan
• Marketing Campaign Management Plan
Performance Analytics • Google analytics, customer engagement analytics, social media
analytics

IT Services and Offerings

A Snapshot of Our IT Offerings11 Copyright Protiva Consulting LLC 2016www.protivaconsulting.com
Microsoft Dynamics
NAV
Development
MaintenanceConsulting
Internet
Technologies
Mobile
Solutions ERP Services
Cocoa, Sencha
HTML5
NET, PHP,
MySQL, SQL,
Sharepoint,
Remedy force
Custom ERP
Solution
+
Support
Evaluate
Options
Determine
Requireme
nts
Identify
Business
Needs
SAPB1
SMO, ORM
Digital Marketing
SEO. SEM

Key Service Offerings and Verticals
Service Offerings
• Content Management System Based Websites
• E-Commerce Portals
• Custom Web Applications
• Intranet & Collaboration Applications
• Website Maintenance
• Enterprise Mobile Applications
• Enterprise Application Development
• BI,CRM, ERP
• Enterprise Testing Services
• Outsourced Product Development
• Enterprise Application Integration Services
• Document & file Management
• Digital Marketing
Key Domain exposure
Logistics, Export, Banking and Finance, Retail, Education, Government, Trading, Manufacturing, Pharmaceutical, Healthcare.

Technology Expertise
www.ontrackindia.com

Magento Expertise - Examples
www.bloomfashion.nl
Netherlands
www.grandwesternsteaks.com
US
www.rangefurniture.co.uk
US
www.georgestonecrab.com
US
www.returntosender.nl
Netherlands

CodeIgniter Expertise - Examples
www.axiomex.com
Canada
www.readsaskatoon.com
Canada
www.quinoa.com
Canada
www.michels.ca
Canada
www.schulte.ca
Canada

Mobile Application Examples
 Fweebi is a shopping details application meant for use in Greece
 A user can see different products and where they are available in the city near her.
 The application can detect the user’s current location, and based on the user’s location, help the
user find details of the different products and complete the purchase of her preferred product.

Mobile Application Examples (cont’d)
 10xMaastricht is an Exclusive Travel Guide, featuring the best things to see and do in Maastricht.
 This app enables users to choose from selected categories and recommended listings, and then browse
locations, and photos for sights and attractions.
 User can scroll through the recommended listings, make a call, send an email or visit the website with
one-click from the application

Offshore Development Facility

India Development Center
 7000+ Sq Ft. of Air-Conditioned
Development Area
 Built to Accommodate 200 + Resources
 100 lines VOIP Capable KTX System
 365X24X7 Power Backup and Security
100 Windows based workstations
 20 Virtual Servers and 06 Physical Servers
 Gigabit LAN over CAT 6
 2+1 TB NAS for Backup
 Leased Line of 2MBPS Bandwidth With a
Backup of 8MBPS Broadband

Protiva Team – A Snapshot

Neel Majumdar
• Neel Majumdar is a Principal with Protiva Consulting. He is a Senior Executive with 15+ years’
experience leading business consulting engagements for Fortune 1000 clients in diverse
industries.
• Neel has worked in leadership roles with top tier consulting firms such as Accenture
Management Consulting, IBM Global Strategy & Transformation Consulting, and
PricewaterhouseCoopers Performance Improvement Practice. In industry, he has worked in
strategy and new business development roles for leading firms such as UPS, CheckFree, and
Bank of America.
• Neel has demonstrated proven ability to define solutions for strategic growth and formulate
blueprints for execution. He is well experienced in leveraging both qualitative and quantitative
market research and working with leadership to align on strategic vision and design the
operating model.
• Neel holds a Bachelor of Civil Engineering degree from Jadavpur University, India, a Master’s in
Civil Engineering from North Carolina State University, Raleigh, and an MBA from Carnegie
Mellon University
Neel Majumdar, Principal & CEO
21

22
Dr. Benn R. Konsynski, Member, Board of Advisors
Dr. Benn R. Konsynski
• Dr. Benn Konsysnski is the George S. Craft Professor of Business Administration for Information
Systems at the Goizueta Business School, Emory University.
• Dr. Konsysnski’s prior appointments were Harvard Business School and the University of Arizona,
where he was co-founder of the group decision support laboratory.
• Dr. Konsysnski holds a Ph.D. in Computer Science from Purdue University and specializes in issues
of digital commerce and inter-organizational systems. He studies immersion technologies and
virtual environments. Benn has published in diverse research journals and serves on boards and
advisory roles in public and private organizations.
• Dr. Konsynski serves as a technology, innovation and strategy advisor at several renowned
companies, including some in the Fortune 500

Delivery Team
Category No. of Resources
Open Source Developers : PHP/My
SQL, Java/J2EE/ IPhone/ Android
93
Microsoft Developers:
Dot Net, C# and Sharepoint
25
Designers:
CorelDraw, PhotoShop, Flash,
Action script, Layout, Illustrator
15
Video Producers/Editors 3
SEO, SEM , SMO, ORM Specialists 30
Quality & Testing Analysts 2
Content Developers 5
Data Scientists 3

• Neel Majumdar
• Protiva Consulting, LLC.
• 404-220-8087
• Email: info@protivaconsulting.com
• www.protivaconsulting.com
Contact Information
24

APPENDIX : Additional Expertise Details

IT Services – Categories
26
• Web Design & Development on Open Source
Platform
• Microsoft Dot Net, C# and SharePoint
Application Development
• iPhone, iPad & Mobile Application
Development
• Java/J2EE Application Development
• SAP, Microsoft and Oracle Based Application
Development
• Custom Application Development
• Turnkey Projects
• 360 Degree Internet Marketing Services: SEO,
SEM, SMO and ORM
• Web Hosting & Database Consulting
• Application Management, Re-engineering &
Consulting
• Data Warehousing & Business Intelligence
• Independent Testing & QA
Copyright Protiva Consulting LLC 2016www.protivaconsulting.com

IT Services – Mobile Development
27
• Business Applications Development
• Game Development
• Widgets Development
• Themes, Mocks, and Icons Designing
• Web Services Integration
• Mobile Website Development
• Social Networking Application Development
• Mobile Commerce Solution
• Weather Forecast Solution
• Rich Media Application Development
• Travel Apps
• Networking and Communication Apps
• Business Apps
• Web Apps
• Utility Apps
iPhone Development Android Development

IT Services – Technical Expertise
28
• Programming Languages
– PHP, ASP.NET, XML, HTML, XHTML, AJAX, JavaScript, VB.NET, C#,
Java/J2EE, ASP and more
• Mobile Application Development
– iPhone, iPad, Blackberry, Android, Symbian OS, Windows Mobile,
W@P
• Design Tools
– Photoshop, Corel Draw, Adobe Illustrator, Image Ready, Flash, Front
Page, Dreamweaver and more
• Database Designing
– MySQL, MSSQL Server 2000/2005/2008, Oracle
• Frameworks
– PHP 4/5 in Zend, CakePHP, Drupal, Codeigniter and Smarty
– .NET Framework 1.1 / 2.0/3.5
• API Integration:
– Payment Gateways : Paypal, Authorized.net, Worldpay, Google
Checkout, 2Checkout etc.
– Shipping APIs: UPS
– SOAP
– SMS Gateways
• Third Party Tools
– OsCommerce, Magento, Joomla, PHPBB, Xoops, Vbulletin, WordPress,
Blogger etc.
• Server Technologies
– Windows Server 2003 / 2008
• IIS 6.0 and above
• Active Directory Services
• Share Point Services
• Exchange Services
• Red Hat / Fedora Core Linux: Tomcat 6.0, Samba Server, Apache
Web Server

IT Services – Digital Marketing/Graphics Execution
29
Graphics Execution
• Logo Design
• Brochure Design
• Business Card Design
• Banner/Billboard
• Package Design
• Stationary Design
Sales & Marketing
• Digital Display Ads
• Advertising
• E-mail Marketing
• SEO
• SEM and SMM
• Keyword Research
• Bulk SMS

Digital Marketing & IT Services for SMBs_8-12-16

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à Digital Marketing & IT Services for SMBs_8-12-16

Similaire à Digital Marketing & IT Services for SMBs_8-12-16 (20)

Digital Marketing & IT Services for SMBs_8-12-16